MAS - Issues & Answers Network, Inc. - GS00F178GA

General Services Administration

Federal Supply Service

Authorized Federal Supply Schedule Price List

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage! ™, a menu-driven database system. The Internet address for GSA-Advantage! ™ is:

http://www.gsaadvantage.gov

MAS – MULTIPLE AWARD SCHEDULE

Professional Services

Market Research and Analysis Contract Number: GS-00F-178GA

Contract Period:

April 25, 2017 – April 24, 2022

Price List current as of Modification #PS-A812 effective 02/04/2020

Issues & Answers Network, Inc.

5151 Bonney Road, Suite 100

Virginia Beach, VA 23462-4384

Telephone: (757) 456 – 1100

Fax: (757) 456 – 0377 www.issans.com Point of Contact:

Peter J. McGuinness, President

E-mail: peterm@issans.com Business Size / Status: Small Business For more information on ordering from Federal Supply Schedules, go to the GSA Schedules page at GSA.gov

CUSTOMER INFORMATION

SIN 541910: Market Research and Analysis Services.

SIN 541810DC: Other Direct Costs for Marketing and Public Relations Services

SIN OLM: Order-Level Materials (OLM) 1b. Lowest Unit Price:

Telephone Interviewer: $24.79

Puerto Rico

Discount Deducted

5151 Bonney Road, Suite 100

Virginia Beach, VA 23462-4384

Issues & Answers Network, Inc.

5151 Bonney Road, Suite 100

Virginia Beach, VA 23462-4384

CUSTOMER INFORMATION (continued)

"The Service Contract Labor Standards (SCLS) is applicable to this contract and as it applies to the entire Multiple Award Schedule and all services provided. While no specific labor categories have been identified as being subject to SCLS due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29CRF 5413.300), this contract still maintains the provisions and protections for SCLS eligible labor categories. If and/or when the Contractor adds SCLS labor categories / employees to the contract through the modification process, the Contractor must inform the Contracting Officer and establish a SCLS matrix identifying the GSA labor category titles, the occupational code, SCLS labor category titles and applicable wage determination (WD) number. Failure to do so may result in cancellation of the contract."

OVERVIEW

Issues & Answers Network, Inc. is a full-service market research firm located in Virginia Beach, VA. The company was started in 1988 as a telephone data collection firm and has since grown to become a global market research organization.

Issues & Answers has completed more than 17,500 marketing research projects over the past 29 years, providing high quality marketing research services for major clients, both in the public and private sectors, throughout the U.S. and abroad. Our client roster includes a host of city, county, and state agencies, non-profit agencies, prestigious academic institutions, and well known political pollsters and consultants for which we have provided a range of complementary research services, including desk research, questionnaire development, survey sampling and design, quantitative and qualitative data collection, project management, statistical analysis, data processing and tabulation, report development, and strategic planning and consulting.

Issues & Answers’ consistent commitment to customer satisfaction and our reputation for high quality are reflected in our long-term relationships with our clients. Each year most of the projects we undertake are conducted on behalf of existing clients who return to Issues & Answers for solutions based on the client’s research needs.

One of our greatest strengths is a staff of 47 research professionals, including six experienced, RIVA-trained moderators, who are knowledgeable and experienced in all qualitative and quantitative methodologies. We are also proud of our thoroughly trained and experienced call center personnel. Issues & Answers has more than 500 Interviewers, Shift Supervisors and Facility Managers and over 425 CATI stations in our six U.S. based call centers: one located in Connersville, Indiana, two in Michigan (ESCLSnaba and Iron Mountain) and two in Virginia (Grundy and Virginia Beach). We also maintain satellite offices in Philadelphia PA, the New York City metropolitan area, Ft. Lauderdale FL, New Port Richey FL, and London.

Issues & Answers has developed a comprehensive portfolio of qualitative, quantitative, and hybrid data collection methods, allowing our clients to select the most appropriate options. Our field methods integrate the benefits of technology with existing survey tools that enable quality data acquisition and fast delivery of results. Clients may also choose among several innovative proprietary marketing research products that combine both qualitative and quantitative approaches. Our methodologies include:

· CATI Telephone Surveys

· Inbound

· Outbound

· Recorded

· Online Surveys

· Intercepted web surveys (allows for chat session between moderator and respondent)

· IVR (Interactive Voice Response Research)

· Mall and Central Location Testing

· Direct Mail/Paper Based Surveys

· Focus Groups/ In-Depth Interviewing

· In-Person

· Online

· Telegroups/sessions

· Interactive Dialogue (moderated online discussion forum)

· Collaborative Meetings (audio conference with online stimuli)

· ICE® - Instant Consumer Evaluation (a product developed by Issues & Answers that combines qualitative and quantitative techniques and is ideally suited to fast turnaround concept testing, ad testing, product testing, etc.)

· THE CARE EDGE, (a Customer Care division of Issues & Answers with a focus on improving customer loyalty and retention).

Issues & Answers is a small business with extensive in-house capabilities allowing us to offer a full array of services without the use of subcontractors. Our current staffing, state of the art IT infrastructure and capacity of more than 78,000 CATI interviewing hours per month will ensure adequate resources are available for the services proposed.

Issues & Answers has built its reputation on delivering survey results objectively and in a timely manner. This is accomplished by working in tandem with clients to fully understand their needs, goals and objectives. Integrity, objectivity and exceeding client expectations are the hallmarks of Issues & Answers. In time, we expect the strength of our reputation and demonstrated successful past performance to contribute to gaining and maintaining federal clients.

DESCRIPTIONS OF LABOR CATEGORIES

Labor Category Description

SR. PROJECT MANAGER

Minimum Education Required: College Degree Minimum Years Experience Required: 6 years

Functional Responsibilities: Category includes Senior Account Executive level positions with responsibility for overseeing the completion of market research projects to include client communication, scheduling, design and project budgeting. Duties include:

· Serve as a methodologist and suggest most appropriate methodology for project.

· Serve as a moderator to conduct qualitative research and write reports on findings.

· Confer and meet with clients. Suggest follow-up strategy at project conclusion.

· Design questionnaires/screeners/guides.

· Create proposals.

· Develop final analytical reports and presentations.

Labor Category Description

REPORT ANALYST

Minimum Education Required: College Degree Minimum Years Experience Required: 6 years

Functional Responsibilities: Category includes Report Analysts responsible for analyzing data and preparing reports to client specifications. Duties include:

· Qualitative and quantitative research interpretation.

· Develop comprehensive reports from either data sets, transcripts or videotapes.

· Oversee and edit reports prepared by other staff members.

· Create proposals.

· Create, edit and proofread surveys, product concept statements and other written materials as needed.

· Use photo-editing software to edit product renderings, advertisements and photos ultimately to be included in a report.

· Assist in the preparation of presentations developed from final reports.

Labor Category Description

PROJECT MANAGER

Minimum Education Required: College Degree Minimum Years Experience Required: 3 years

Functional Responsibilities: Category includes Account Executives who work closely with Senior Account Executives to ensure the successful completion of projects. Duties include:

· Coordinate and oversee all functions of a project assigned by a Senior Account Executive.

· Confer with clients to report project progress.

· Provide tabulation specifications to tabulators.

· Build codes for open ended questions.

· Check CATI and web programs and coordinate changes with clients.

· Assist in the development of project reports.

Labor Category Description

PROGRAMMER

Minimum Education Required: College Degree Minimum Years Experience Required: 2 years related experience

Functional Responsibilities: Oversees technical aspects of project. Duties include:

· Programming questionnaires into interviewing software.

· Effectively communicate with Account Executives regarding project concerns.

· Read computer printouts or observe display screen for logic errors during program test or use diagnostic software to detect errors.

· Write documentation to describe program development, logic, coding and corrections.

· Train junior programmers to use systems and provide technical support.

Labor Category Description

STATISTICIAN/TABULATOR

Minimum Education Required: Advanced degree in mathematics

Minimum Years Experience Required: 5 years related experience

Functional Responsibilities: Oversees technical aspects of project based on client specifications, provides tabulations and statistical support. Duties include:

· Responsible for conversion of client specifications to custom tabulations.

· Provide appropriate report data as needed.

· Consult on statistical issues and requirements and conduct statistical analyses.

· Effectively communicate with Account Executives regarding quality of data and project concerns.

Labor Category Description Labor Category Description

FIELD DIRECTOR

Minimum Education Required: College Degree Minimum Years Experience Required: 6 years

Functional Responsibilities: Oversees all aspects of completing projects which require the use of field services. Duties include:

· Management and control of all national custom field and focus group projects.

· Bidding, budgeting, staffing, briefing and training, monitoring, quality control and cost tracking on all projects.

· Extensive work with clients to develop screening criteria and survey instrument. Implementation of screening questionnaire and survey instrument. Progress reporting during the recruiting and interviewing phases.

· Interfacing with subcontracted facility and moderator/client regarding requirements for on-site project execution.

· Coordination with all in-house departments on the individual and specialized aspects of each project.

Labor Category Description

CLERICAL SUPPORT

Minimum Education Required: High school diploma or equivalent

Minimum Years Experience Required: 1-3 months experience and/or training

Functional Responsibilities: Provides clerical and data processing support. Duties include:

· Collects and processes data such as verbatims, frequencies.

· Coding and editing surveys.

· Data Entry of paper surveys in WinQuery or online as requested

· Paper surveys tested as needed.

· Validation Listings.

· Maintaining files and Daily Listing Reports of all jobs processed.

Labor Category Description

TELEPHONE INTERVIEWER

Minimum Education Required: High school diploma or equivalent

Minimum Years Experience Required: no prior experience; in-house training program

Functional Responsibilities: Conducts market research interviews. Duties include:

· Conduct computer-based interviews with high degree of accuracy and integrity.

· Follow project specifications.

· Maintain company dialing standards.

· Maintain confidentiality of all collected data.

· Exercise courtesy and professionalism to all respondents.

Labor Category Description

MODERATOR

Minimum Education Required: College Degree Minimum Years Experience Required: 5 years

Functional Responsibilities: Category includes Senior Account Executive level positions with responsibility for overseeing the completion of market research projects to include client communication, scheduling, design and project budgeting. Duties include:

· Serve as a methodologist and suggest most appropriate methodology for project

· Serve as a moderator to conduct qualitative research and write reports on findings

· Confer and meet with clients. Suggest follow-up strategy at project conclusion

· Design questionnaires/screeners/guides

· Create proposals

· Develop final analytical reports and presentations.

Labor Category Description

HOSTESS

Minimum Education Required: High School Minimum Years Experience Required: 1 years

Functional Responsibilities: Assists the Field Director with Focus Group functions . Duties include:

· Prepare and set up for focus groups

· Greet and check in respondents

· Assist clients and moderators with specific requests

· Manage the payment of incentives to respondents

FOCUS GROUP RECRUITER

Minimum Education Required: High School Minimum Years Experience Required: 1 years

Functional Responsibilities: Recruits for focus groups. Duties include;

· Screen respondents to ascertain eligibility to participate in a focus group

· Send out confirmation letters & directors to the facility to recruited respondents

· Conduct reminder calls 1-2 days before each focus group

· Recruit additional respondents as needed

FACILITY SUPERVISOR

Minimum Years Experience Required: 2 years

Functional Responsibilities: Supervises and coordinates work of interviewing staff. Duties include:

· Supervise interviewers and maintain productivity and quality on all studies

· Monitoring of all studies to company standard of 10% minimum unless otherwise specified

· Maintain overall production rates for each study and individual rates for each interviewer

· Coaching of interviewers to improve quality and productivity on studies

· Prepare production and tally reports

· Manage study sample

SPANISH SPEAKING TELEPHONE INTERVIEWER

Minimum Years Experience Required: 0 years

Functional Responsibilities: Conducts market research interviews in Spanish. Duties include

· Conduct computer based interviews with high degree of accuracy and integrity

· Follow project specifications

· Maintain company dialing standards

· Maintain confidentiality of all collected data

· Exercise courtesy and professionalism to all respondents

· Fully bilingual in English and Spanish

LABOR RATES

ODC PRICING TABLE

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Issues & Answers Network, Inc.

GS-00F-178GA