Women_Veterans_Toolkit_Questions_and_Responses.docx

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Attached to
Women Veteran Tool Kit Federal contract opportunity
Solicitation number
DOL131RQ21761
Issued by
Department of Labor Office of the Assistant Secretary for Administration and Management

About this file

Answers to questions submitted regarding this solicitation. No other quesitons will be answered at this time. Quotes are due in 7/16/2013 at 1PM Eastern Standard Time.

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Women Veterans Toolkit Questions and Responses

1. How many videos would DOL like created?

The video series shall include seven 30-60 second videos of women veterans from each branch of the military: Army, Navy, Air Force, Coast Guard, Marines, Reserves, and National Guard.

2. Breakdown of videos by time (e.g., how many 30 second videos, how many 60 second videos, how many 90 second videos)?

Each video shall be between 30-60 seconds.

3. How extensive of a Resource Directory (e.g., national, state, local)?

a. The resource directory shall include federal and state resources.

b. Including: name of resource, type of resource, and contact information

4. Will the Resource Directory be designed for Web or Print?

a. Web

5. How detailed of a marketing plan (extensive or general suggestions)?

a. The marketing plan shall include a list of general suggestions for promoting the toolkit, including branding ideas, a list of potential consumers, and locations to advertise the toolkit (local, regional, and national).

6. Can the proposal contain attachments of brochures and videos to provide examples of our work?

a. Yes

7. Shall we assume that the specialized content information for the toolkit will be provided by the experts at the Women’s Bureau? Or should we expect to conduct the research to identify all the resources available to women veterans?

a. The contractor shall conduct the research to identify available resources for women veterans.

8. Are the video posters expected to be 30-60 seconds each or 30-90 seconds each?

a. Each video shall be between 30-60 seconds

9. Regarding Section 508, offerors are required to document how their EIT deliverables meet the provisions of the Government Product/Service Accessibility Template (GPAT). Where can we find the GPAT? The solicitation says it’s attached but we couldn’t identify it.

a. Please see: http://webaim.org/standards/508/checklist

10. The Women Veterans Profile Fact Sheet must include statistics on economic and employment characteristics of women veterans compared to male veterans, women non-veterans, and the civilian population as a whole. Is the research to develop these statistics in the scope of this requirement or will this research be provided as Government Furnished Information (GFI)?

a. The research is available at:

Bureau of Labor Statistics’ Analysis on the Employment Situation on Veterans 2012 report http://www.bls.gov/news.release/pdf/vet.pdf Department of Veteran Affairs Report on Women Veterans: http://www.va.gov/VETDATA/docs/SpecialReports/Women_Veteran_Profile5.pdf Department of Veterans Affairs’ National Center for Veterans Analysis and Statistics: http://www.va.gov/vetdata/ Department of Defense Demographics Report:

i. http://www.ncdsv.org/images/DOD_DemographicsProfileOfTheMilitaryCommunity_2010.pdf

b. The contractor shall also use statistics from the Census Bureau other government sources to develop the fact sheets.

11. The “I’m a Veteran” Video Poster Series establishes a requirement for a “series” of 30-60 second videos. Given that this is a firm-fixed price contract and the number of videos will directly affect the costs, is there a specific number of 30-60 second videos that the Government requires?

a. The video series shall include seven 30-60 second videos of women veterans from each branch of the military: Army, Navy, Air Force, Coast Guard, Marines, Reserves, and National Guard.

12.

16. Please confirm the page limit required for the response.

There is a size limit of 5MB for the entire proposal package.

17. Please confirm the technical and price response can be submitted in the same document.

Yes.

18. Please confirm that the lump sum pricing should not contain travel cost.

There is no travel required for this project.

19. The solicitation states that the place of performance will be performed at the contractor's place of business or DOL. How much of the work is expected to be performed at DOL?

Meeting will be conducted at DOL

20. If the work is performed at DOL, will the Government provide computers, printers, video equipment and network access?

Yes

21. What are the security requirements? Is a Public Trust clearance acceptable?

No, there are not security requirements

22. The solicitation states that the Contractor shall develop and maintain a Quality Control Plan (QCP) and the QCP must be delivered with the proposal. Can the QCP be a separate document from the technical proposal? Is there a page limit for the QCP?

Yes, the QCP can be a separate document. QCP does not have a page limit. The total proposal package submitted shall be no larger than 5MB.

23. Can the government provide the Quality Assurance Surveillance Plan (QASP) criteria that will be used to assess the contractors performance?

QASP criteria include: timeliness, accuracy effectiveness, and are delivering the results specified in the contract or task order.

24. Under Part 2 Deliverables, the RFQ includes Item No. 8, “Product Review Team,” which would conduct interviews with federal and non-federal organizations that work with women veterans to receive feedback on the Guide and to capture critiques.

· Will OMB clearance on information collection (Paperwork Reduction Act) be required for the Program Review Team activities? If so, it is our understanding that OMB PRA clearance takes 6 to 9 months to achieve, which could affect timeliness. Or, does DOL intend to avoid the need for OMB clearance by restricting interviews to fewer than 10 guide users?

No, the Product Review Team will consist of less than 9 informal conversations with federal and non-federal agencies.

25. How many federal and non-federal organizations will the contractor conduct interviews with and will OMB clearance be required for interviewing the non-federal organizations?

No, the Product Review Team will consist of less than 9 informal conversations with federal and non-federal agencies.

26. Under 12.0, Ownership, who is the "author"

Department of Labor

27. Please explain why the hours of operation clause is included. Why must the contractor maintain adequate workforce for uninterrupted performance when the government facility is not closed?

Continuity of performance.

28. Please clarify place of performance.

Work shall be conducted at the contractor’s place of business. Meeting will take place at the Department of Labor.

29. Is the checklist the same deliverable as the brochure?

Yes, the contractor will use the Trauma Tool-Kit to develop a 2 page “Are You Trauma-Informed?” checklist and tips for becoming trauma-informed.

30. What is the minimum number of resources DOL expects to be included in the Resource Directory; will the Directory be graphically designed with a fully designed cover, or will it be a simple word processor produced document?

The number of resources will be determined by the contractor based on the number of available federal and state resources. The Resource Directory does not include a fully designed cover, but a word document.

31. How many videos will be developed? There are references to video(s) plural in the SOW.

The video series shall include seven 30-60 second videos of women veterans from each branch of the military: Army, Navy, Air Force, Coast Guard, Marines, Reserves, and National Guard.

32. Please define “video poster” in terms of the scope of this project.

Video poster shall include the video series

33. The Trauma Guide includes 4 existing posters; are these posters to be used as the only source for the video posters? What contractor developed the existing posters and under what contract number?

No, the posters are not to be used as the source for the video posters. The posters were developed internally by the Department of Labor.

34. Is there an incumbent? If yes, please provide the incumbent’s name, contract number, and period of performance.

No

35. Is there an existing contractor working on-site who has been involved in developing this requirement and, if so, what is the contractor's name?

No

36. Please provide the Government Product/Service Accessibility Template (GPAT) referenced in the notice.

Please see: http://webaim.org/standards/508/checklist

37. Why is technical more important than price if award is to be based on LPAT.

All proposals will be evaluated for technical acceptability; once that is determined a further evaluation will be based on the lowest price of those that were found technically acceptable.

38. Regarding technical evaluation, on what basis is demonstrated "clear understanding of the requirement" to be evaluated.

The personnel in the program office will determine technical acceptability.

39. Please describe "minimal notice" as stated under deliverable for ad-hoc briefings.

Any ad-hoc meetings will take place when it is mutually for the contractor and the government. The contractor can also request ad-hoc meetings from the government.

40. In Section 3.1.3, I’m a Veteran Poster Series, it states that the contractor shall provide 30- 60 second videos, but in Part 2, Deliverables, #5, it states 30 – 90 second videos, which length does our company provide pricing for?

30-60 second videos

41. In the Video poster series, Section 3.1.3, it states that the video shall include women veterans from all branches of the military, women of different age groups, etc., will the contractor be responsible for identifying the participants or will DOL provide them?

The contractor shall identify the participants

42. Will the Women’s Bureau be responsible for the printing costs associated with the required literature or will the contractor be responsible?

The contractor is responsible for printing, although the deliverables can be submitted electronically.

43. Is there a limit to size of the response?

5 MB for the entire package submitted

44. Given the nature of the requirements, it appears that this work cannot be performed within the Simplified Acquisition Procedures ceiling of $150,000. Can the government please confirm that this Solicitation is not being procured used Simplified Acquisition Procedures and that the price ceiling of $150,000 does not apply.

SAP will apply to this requirement.

45. Scope of Work Section 3.1.3 provides requirements for "a series of 30 - 60 second videos". Can the government please specify the actual number of videos required.

The video series shall include seven 30-60 second videos of women veterans from each branch of the military: Army, Navy, Air Force, Coast Guard, Marines, Reserves, and National Guard.

46. Most of the Scope of Work is focused on developing information and material to assist workforce development agencies, organizations, service providers, educational institutions, etc. in helping women veterans. However, one requirement appears to be focused on providing information and material for women veterans to directly access and use (i.e., 3.1.4 Resource Directory). Can the government please clarify the target audience for 3.1.4 specifically, and more broadly, for the entire scope of work.

The audience of the entire toolkit is workforce development agencies, community-based organizations, faith-based organizations, service providers, and educational institutions. Specially the video series and resource directory shall appeal to women veterans.

47. With respect to proposal submission, are there any volume requirements (e.g., Volume I; Technical; Volume II: Price; etc.)?

No.

48. Are there any page limitations to offerors submissions?

There is a size limit of 5MB

49. Requirement 3.1 states: “The contractor shall provide a Women Veteran Guide that shall include at a minimum.”

· Is this toolkit to be delivered by the contractor in both print and electronic version? If in print, do we assume that the printing of the toolkit is not part of the Statement of Work (SOW)?

Electronic format

· Additionally, is there an opportunity to conduct research on this topic within the scope of work of this contract?

Yes, the contractor shall conduct research to develop the toolkit.

· Is research to gather content for all materials (resource directory, trauma guide, fact sheets, posters, etc.) included in the scope of work, or will DOL provide all source content?

The contractor shall conduct research to develop the deliverables.

· If the contractor is responsible for gathering content, will DOL specify sources of data?

Yes, the contractor shall use government data, including the Bureau of Labor Statistics, Veterans Affairs, Census, and other federal agencies to develop to guide.

50. Requirement 3.1.3 asks to produce “I’m a Veteran” Video Poster Series. “This includes a series of 30 - 60 second videos celebrating the workplace contributions of women veterans.” (…)The video poster series will be used for YouTube and other electronic formats.

· How many videos in the series does the contract require?

The video series shall include seven 30-60 second videos of women veterans from each branch of the military: Army, Navy, Air Force, Coast Guard, Marines, Reserves, and National Guard.

· Will the video posts need to be optimized for search on YouTube and other online video platforms? Will they require a digital strategy for both paid and earned promotion?

Yes, the videos will be posted on YouTube. No, it will not require a digital strategy for paid and earned promotion.

51. Requirement 3.1.4, Resource Directory, states: “The directory will provide a central location of useful federal and state resources and tools specific to women veterans.

· Is the directory booklet online, print, or both?

Online

· If online, will the directory be crowd-sourced and therefore require a collaborative functionality?

No

· What is the length and format of the resource directory?

The Resource Directory length shall be determined by the contractor to include federal and state women veteran resources. The directory shall include the name of resource, type of resource, and contact information for each resource.

52. Requirement 3.1.6, Marketing Plan, states: “This will include suggestions on marketing the Guide to organizations.”

· Is the marketing plan implementation separate from the SOW?

Yes, the implementation of the marketing plan is separate from the SOW.

53. Requirement 5, Draft "I'm a Veteran" video series, “Must include: 30 - 90 second videos. Inclusion of all description items and other necessary material. Submission within 120 days after contract award.”

· Are the videos themselves drafts or finalized videos? How many must be submitted in and what timeframe?

The video series shall include seven 30-60 second videos of women veterans from each branch of the military: Army, Navy, Air Force, Coast Guard, Marines, Reserves, and National Guard. The finalized videos shall be submitted within 120 days after contract award.

· Is travel permitted for the taping of each video?

No

54. Requirement 8, Product Review Team, “ Must include: Conduct interviews with federal and non-federal organizations that work with women veterans to receive feedback on the Guide.

· This is not included in the previous task descriptions. How do the interviews serve the development of materials?

The interviews shall provide feedback on the content and appearance of the toolkit from organizations that serve women veterans.

55. The RFQ states that quotes shall not exceed 5MB is size.

· May we include rich media such as sample videos, or does the COR request a PDF document with no hyperlinks?

Yes, quotes can include media such as sample videos

· Is there a page limit?

No there is a size limit of 5MB

56. The RFQ states under past performance: “Government databases to include FAPIIS, PIPPRS, and CPARS will be searched.”

· Is this the only way past performances will be checked?

If insufficient information is found in those databases other means may be utilized.

· Are contractors who not in the FAPIIS, PIPPRS, and CPARS government databases still eligible to submit a proposal? If so, will the lack of past performance data be counted against them?

Yes they are still eligible and no it will not be counted against them.

· Can the contractor submit other past performance information?

Yes.

57. Additional questions regarding the deliverables specified in the RFQ are:

· Should all materials be delivered in a PDF format suitable for downloading from a website?

Deliverables shall be submitted in Microsoft Word

· Will all materials designs be based on existing branding and style guidelines or an existing template? How much original design will be required?

58. Designs shall not be based on existing branding and style guidelines.

The contractor shall develop 1 original design.

59. What is the length and format of the fact sheet?

The fact sheet shall include a profile of women veterans including, describe the economic and employment characteristics of women veterans compared to male veterans, women non-veterans, and the civilian population as a whole. The profile of demographics and employment status of women veterans will help the community better understand their needs and the challenges they may face in the workforce. The fact sheet shall not exceed 10 pages.

60. What is the length and format of the brochure?

The brochure will inform workforce development professionals on how to help women veterans more effectively become employed. It shall not exceed 10 pages in length.

61. What is the length and format of the poster?

The video series shall include seven 30-60 second videos of women veterans from each branch of the military: Army, Navy, Air Force, Coast Guard, Marines, Reserves, and National Guard.

62. It is unclear whether we should use SF 1449, or our own company letterhead to submit our application.

Either one is acceptable.

63. If we are to use SF 1449, it appears there are several fields that are not included in this form that are noted in FAR 52.212-1, such as: address of the offer, terms of any express warranty, price, “remit to” address, etc. Where should these items be captured? On our agency letterhead? Should we complete other fields on this form not noted in FAR 52.212-1 (such as award effective date, issued by, etc.)?

Agency letterhead will suffice. No.

64. What should be included in the technical description? Are there guidelines re: aspects of the project you would like the technical description to address? What is the page limit for this section?

There is no page limit, only a size limit of 5MB. You should include enough information in the technical description to ensure that you fully understand the technical requirements.

65. It is unclear what is meant by “Acknowledgement of Solicitation Amendments” – what do we review and what do we state or show in the proposal?

If any amendments to the solicitation have been added, they should be noted in the proposal.

66. Is there a page limit for the past performance information? Is there a specific format and other fields beyond what is described in the FAR 52.212-1 that should be included for this proposal?

There is a size limit of 5MB for the entire proposal package.

67. Are we permitted to share product samples? If so, in what section of the proposal? For instance, can these be attached as appendixes? Is there a page limit?

There is a size limit of 5MB for the entire proposal package.

68. How many videos are you interested in having produced – is there a maximum? To confirm, the solicitation says 30 – 90 second videos – this means videos that are 30 seconds to 90 seconds in length, not 30 videos that are 90 seconds in length, correct?

The video series shall include seven 30-60 second videos of women veterans from each branch of the military: Army, Navy, Air Force, Coast Guard, Marines, Reserves, and National Guard.

69. As part of the “Product Review Team” it is noted that we must conduct “interviews with federal and non-federal organizations”. Is it expected that these are formal interviews that must go through OMB approval? Or informal voluntary conversations, that don’t require OMB approval?

The Product Review team shall include less than 9 informal voluntary conversations, that don’t require OMB approval.

70. Is there an overall page limit? Are there page limits for individual sections of the proposal?

There is a size limit of 5MB for the entire proposal package.

71. Should we submit anything for the past performance evaluation? For example, providing information about similar/relevant projects performance for ETA or other clients?

Yes

72. The instructions to offerors states that we should provide LUMP SUM or one TOTAL PRICE as part of the proposal for all work being accomplished. All travel cost estimates shall be provided in a separate contract line item. Does this mean that we shall not submit a detailed project budget that breaks down costs by tasks or by line item or both?

You may do both, lump sum is preferred; but there should not be any travel requirements for this project, see question #18.

73. Since questions on the RFP are due a just a few days before the proposal due date, will NMB consider releasing responses to questions earlier, as they are submitted?

No.

74. Does DOL have an estimated budget and/or estimated labor hours for this effort, and if so, can the government please disclose these items?

No, there is not an estimated budget and/or estimated labor hours. The period of performance shall be for eight months from the date of award.

75. Is there an incumbent for this effort? If so, can DOL please provide the incumbent company’s name, how long they have been performing the work, and the scope of services provided?

There is not an incumbent for this effort.

76. Within the last two years, has DOL previously contracted with or engaged a communications firm to provide services for DOL that were similar in scope to those outlined in the Scope of Work? If yes, which firm, and what services were provided?

No, DOL has not previously contracted with a communications firm.

77. Can DOL please supply or provide access to hard copy and/or PDFs of the print-based deliverables listed in the RFP?

The full version of Trauma-Informed Care for Women Veterans Experiencing Homelessness is available at http://www.dol.gov/wb/trauma/WBTraumaGuide2011.pdf.

78. Regarding the requirement for all draft documents to be delivered to the COR by e-mail in Microsoft Word format – is DOL open to the requested print-based deliverables as PDFs, but built in Adobe InDesign?

No, all document deliverables must be delivered in Microsoft Word format.

79. Can DOL please clarify the requirement to provide final products in hard copy format of “20 CDs or DVDs”? Does this requirement apply to all deliverables?

All final deliverables must be delivered on CDs and/or DVDs.

80. Do DOL and/or DOL Women's Bureau brand standards exist?

No, a Women’s Bureau brand does not exist.

a. If brand standards do exist, can DOL please provide access for review?

N/A

b. If brand standards do NOT exist, are there any design/ look-and-feel standards that must be followed, other than use of the existing DOL seal (logo)?

No

81. Can DOL please confirm that all deliverable PDFs must meet Section 508 accessibility requirements?

Yes, all deliverables must be Section 508

82. Regarding the Women Veterans Profile Fact Sheet deliverable:

a. Can DOL please provide the current format (trim size and average page count)?

There is not a current format; the contractor shall develop the fact sheet

b. What is the expected document length?

The Profile Fact Sheet shall include the economic and employment characteristics of women veterans compared to male veterans, women non-veterans, and the civilian population as a whole. The profile of demographics and employment status of women veterans will help the community better understand their needs and the challenges they may face in the workforce. The length shall be determined by the contractor not to exceed 10 pages.

c. How many design directions will be required?

1 design direction

d. How many revision rounds will be required?

The fact sheet will go through the DOL departmental clearance process. This includes revisions up to three times.

e. Who will be responsible for the content - the selected contractor? Or DOL?

Contractor

f. If the contractor is to provide content, what resources will be available through DOL? (i.e. staff interviews, previous research, etc.)

DOL will provide staff interviews. Research shall be performed by the contractor.

g. Will content include charts, graphs, infographics, et al. that must be developed and designed by the contractor?

Yes

83. Regarding the Women Veterans Brochure deliverable:

a. Can DOL please define what "tools" means?

A tool is a practical, user-friendly resource used to assist workforce development agencies, community-based organizations, faith-based organizations, service providers, and educational institutions in helping women veterans with employment needs.

b. Can DOL please provide the current format (trim size and average page count)?

There is not a current format size; the contractor shall develop the brochure

c. What is the expected document length?

The length of the brochure shall be determined by the contractor to not exceed 10 pages.

d. How many design directions will be required?

1 design direction

e. How many revision rounds will be required?

The brochure will go through the DOL departmental clearance process. This includes revisions up to three times.

f. Who will be responsible for the content - the selected contractor? Or DOL?

Contractor

g. If the contractor is to provide content, what resources will be available through DOL? (i.e. staff interviews, previous research, etc.)

DOL will provide staff interviews; research shall be conducted by the contractor

h. Will content include charts, graphs, infographics, et al. that must be developed and designed by the contractor?

Yes

84. Regarding the “I’m a Veteran” Video Series deliverable:

a. How many 30–90 second videos will be required?

The video series shall include seven 30-60 second videos of women veterans from each branch of the military: Army, Navy, Air Force, Coast Guard, Marines, Reserves, and National Guard.

b. What is the vision for these videos? What should they achieve, and is there direction as to what the content should be?

The videos shall appeal to women veterans, by telling the story of their contributions and experiences. They videos shall be a call to action for women vets to self-identify as veterans. By identifying as a vet, women veterans will be able to better access services that are available but often are unused by them.

c. Can DOL provide links to any video samples of previously produced videos or clips that appeal to DOL’s vision for this new project?

http://www.youtube.com/watch?v=BOP5DCgjxPE

d. Who will be responsible for shooting the videos - the contractor, or DOL?

Contractor

e. If the contractor will be shooting the videos, how many locations can be assumed? Where would these locations be?

Locations are up to the contractor

f. Will DOL provide the talent (women veterans) for the video series? As an option, should the contractor include pricing for talent?

The contractor shall find the women veterans to be included in the video series

g. Who will be responsible for editing the videos - the contractor, or DOL?

Contractor

h. We assume titling and low-thirds, but will motion graphics and/or animations be required?

No

i. What are the video formats and technical requirements that we should scope to?

j. Will each video require a soundtrack? If so, is stock acceptable?

No

k. Will the videos require closed captioning, to meet Section 508 accessibility requirements?

Yes

l. Will the videos also require visual description for the visually impaired?

Yes, please see http://www.webaim.org/standards/508/checklist

m. What is the required delivery format and resolution for each video?

DVD disk, 30 – 60 seconds in length

n. Where will the videos be hosted?

Department of Labor website and YouTube

85. Regarding the Resource Directory deliverable:

a. Can DOL please provide the current format (trim size and average page count)?

There is not a current format; the contractor shall develop the Resource Directory

b. What is the expected document length?

The document length shall be determined by the contractor, based on the number of federal and state resources available for women veterans.

c. How many design directions will be required?

1 design direction

d. How many revision rounds will be required?

The Resource Directory will go through the DOL departmental clearance process. This includes revisions up to three times.

e. Who will be responsible for the content - the selected contractor? Or DOL?

Contractor

f. If the contractor is to provide content, what resources will be available through DOL? (i.e. staff interviews, previous research, etc.)

DOL will provide staff interviews. The contractor shall perform research for further develop the Resource Directory.

g. Will content include charts, graphs, infographics, et al. that must be developed and designed by the contractor?

Yes

86. Regarding the “Trauma Guide” Checklist deliverable:

a. Can DOL please provide the current format (trim size and average page count)?

The “Trauma Guide” is available at http://www.dol.gov/wb/trauma/WBTraumaGuide2011.pdf

b. What is the expected document length?

2 pages

c. How many design directions will be required?

1 design direction

d. How many revision rounds will be required?

The products will go through DOL departmental clearance, as a result the number of revisions is unknown.

e. Who will be responsible for the content - the selected contractor? Or DOL?

The selected contractor is responsible for the content

f. If the contractor is to provide content, what resources will be available through DOL? (i.e. staff interviews, previous research, etc.)

“Trauma Guide” is available at http://www.dol.gov/wb/trauma/WBTraumaGuide2011.pdf and Women’s Bureau interviews

g. Will content include charts, graphs, infographics, et al. that must be developed and designed by the contractor?

Yes, charts, graphs, and inforgraghics shall be developed by the contractor

h. What is the format for delivery?

Microsoft Word

87. Regarding the Product Review Team deliverable:

a. Can DOL please provide a description of, and background on the Product Review Team and what it is?

The Product Review Team shall include federal and non-federal organizations that work with women veterans to receive feedback on the Tool-Kit.

b. What is the goal of this task?

Receive critiques from federal and non-federal organizations veteran organization.

c. What is the tangible deliverable for this task?

Report detailing comments from interviews and incorporation of comments.

88. Regarding the Final Women Veteran Employment Guide:

a. Can DOL please further describe the format, size, use, audience, distribution channel(s), etc.)?

The final Women Veterans Employment Guide shall include: Profile of Women Veterans Fact Sheet; Women Veterans Brochure; “I’m a Veteran” video series; Resource Directory; and Trauma Tool-Kit checklist. The audience of the guide includes workforce development agencies, community-based organizations, faith-based organizations, service providers, and educational institutions in helping women veterans with employment needs. The guide will be distributed on the Women’s Bureau website.

b. Will the "Guide" be a housing or bundle for all deliverables (folder, box, etc.), or is it merely a title to describe the set of deliverables?

The “Guide” is the bundle of all deliverables.

89. Regarding the Marketing Plan deliverable:

a. What is the campaign length? (year, quarter, etc.)

The campaign shall be included in the list of marketing ideas developed by the contractor.

b. What is the budget?

The budget shall be included in the list of marketing ideas developed by the contractor.

c. Does DOL have existing media contracts in place?

d. Should the plan include any specific types of outreach? (paid media, public relations, social media, grass roots, etc.)

Yes, the plan shall include social media, grassroots, faith-based, and public relations.

e. What are the success criteria?

Success is defined as enclosure of all description items and other necessary material.

90. Can DOL please provide a detailed description and scope for the following requirement listed under each deliverable: "Inclusion of all description items and other necessary material"?

The "Inclusion of all description items and other necessary material" shall include all items in the description, please see 17.0

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