CERC SOO Draft 06.15.20.pdf

Federal Emergency Management Agency (FEMA)

Federal Insurance and Mitigation Administration (FIMA)

Risk Management Directorate (RMD)

Risk Mapping, Assessment, and Planning (Risk MAP) Statement of Objectives (Contract Modification)

Community Engagement and Risk Communications (CERC)

Services

June 15, 2020

A. PROJECT AND TITLE:

The Contractor shall furnish all personnel, facilities, equipment, material, supplies, and services (except as may be expressly set forth in this contract as furnished by the Government) and otherwise do all things necessary to, or incidental to, performing and providing Community Engagement and Risk Communication (CERC) Services in support of the Federal Emergency Management Administration (FEMA) Risk MAP Program.

B. PURPOSE:

FEMA seeks to continue to leverage the successes of Risk MAP and its predecessor programs to further enhance the usability and value of natural hazard risk information, leading to communities taking mitigative actions to reduce the risk to life and property, and increase resilience so they may withstand, adapt, and recover from disasters.

This Statement of Objectives aims to improve the FEMA Risk MAP program’s responsiveness to its stakeholders; increase FEMA’s effectiveness at community engagement and risk communications in order to raise risk awareness and lead to citizens and communities taking mitigation actions; respond effectively to natural disasters and provide successful mitigation support in a response and recovery environment; effectively and efficiently deliver quality regulatory and non-regulatory risk identification and risk assessment and risk reduction data; and provide efficient process administration and program performance.

Risk MAP, Community Engagement and Risk Communication requires the continuous review and improvement of existing processes and tools as the environmental, technological, and political considerations impacting the program continue to evolve.

C. SCOPE / MISSION:

While the Production and Technical Services for Mitigation (PTS), Program Management (PM), Community Engagement and Risk Communications (CERC), and MT-1 Processing will each have separate contract(s) and specific Statement of Objectives (SOOs), the success or failure of Risk MAP will hinge on the interaction and cooperation of all contractors working as a team to ensure the smooth, seamless flow of information to all internal and external stakeholders and partners. FEMA must have a comprehensive, coordinated approach to delivering products and services to customers at all levels. A failure by a single contractor at any level may lead to program failure. It is the responsibility of all contractors to participate as team members with all other contractors. To this end, FEMA has established Universal Objectives.

Universal Objective A: Leverage technology, relationships, and mutual interests across the public and private sectors to improve project delivery and effectiveness to increase risk awareness, leading to citizens and state, local, tribal, territorial, private sector, and Non- Governmental organizations taking mitigation action to substantially reduce risk to life and property and increase the Nation’s resilience to natural hazards.

Universal Objective B: Deliver flexible, tailored, rapid, and innovative methods for providing regional support. Regional support must be flexible enough to be tailored to the specific needs of the region, including but not limited to: physical location, regional priorities, number of personnel, familiarity with the natural hazards and risks faced by these regions.

Universal Objective C: Provide a high level of cooperation and integration across all Federal Insurance and Mitigation Administration (FIMA) contractors, ensuring seamless and integrated program delivery. Offer subject matter expertise as required (e.g. business requirements, training development, authors, committees, etc.)

Universal Objective D: Implement sound program management practices to enable reliable and efficient operations, support of FIMA Governance structures, and forward-thinking innovation throughout the Risk MAP program.

Universal Objective E: Assist with the design, implementation, communication, and/or management of new and revised requirements, processes, and procedures resulting from and/or supporting the Biggert-Waters National Flood Insurance Program Reform Act of 2012 (also known as “BW-12”), Presidential Policy Directive-8 (PPD-8), the National Mitigation Framework (NMF), the National Disaster Relief Framework (NDRF), the Mitigation Federal Leadership Group (MitFLG), the FEMA Strategic Plan Objectives 1.1 and 1.2 and Goal 3 and other statutory and regulatory and strategic planning changes impacting the Risk MAP program.

Promote integration with other Risk Analysis, Risk Reduction, FIMA, FEMA, DHS, and Other Federal Agencies (OFAs) programs.

Universal Objective E: Provide communication and community engagement support for rapid disaster response and recovery as requested by the government. Incorporate data that is created from post-disaster situations into Risk Management programs and improve program delivery in post-disaster environments.

D. PERIOD AND PLACE OF PERFORMANCE:

The performance period of the Risk MAP CERC contract will be 10 months with all options exercised.

Option Period 5 (July 26, 2020 - September 25, 2020)

Option Period 6 (September 26, 2020 - January 25, 2021)

Option Period 7 (January 26, 2021 - May 25, 2021)

All work and services shall be completed during the applicable period of performance.

The principal place of performance will be at FEMA HQ and Regional Offices and well as in Joint Field and Recovery Offices, as needed. In most instances, the contractor will be provided workspace and equipment, unless otherwise specified in individual task orders.

E. BACKGROUND:

As part of the Department of Homeland Security (DHS), the Federal Emergency Management Agency (FEMA) has operated the Risk Mapping, Assessment, and Planning (Risk MAP) Program since 2009. Through collaboration with federal, state, local, tribal, territorial, industry, private sector, nonprofit and Non-Governmental organizations, Risk MAP delivers quality data that increases public awareness and leads to actions that reduce risk to life and property.

Risk MAP combines flood hazard mapping, risk assessment tools, and Hazard Mitigation Planning into one program. This integrated program encourages beneficial partnerships and innovative uses of flood hazard and risk assessment data to build more resilient communities.

While flooding is the primary focus of Risk MAP, FEMA actively encourages a Whole-

Community approach, and is focused on increasing resilience and reducing the risk to life and property from all natural and man-made hazards.

The Cooperating Technical Partners (CTP) Program is an innovative approach to creating partnerships between the Federal Emergency Management Agency (FEMA) and participating NFIP communities, regional agencies, State agencies, tribes, and universities that have the interest and capability to become more active participants in the FEMA flood hazard mapping program. The CTP program will continue to be enhanced to involve all aspects of Risk MAP with capable partners.

Risk MAP is a mature, high-performing, and operational program. Information on Risk MAP can be found on FEMA’s website (http://www.fema.gov) as well as the virtual library at www.updatethisurl.com.

F. PERFORMANCE OBJECTIVES, GOALS, AND OUTCOMES:

FEMA requires that Offeror’s proposed solutions must comply with all statutes and demonstrate working knowledge of applicable regulations, policies, guidelines, and specifications that affect the National Flood Insurance Program (NFIP), FIMA, FEMA, and DHS. Offeror’s proposed solutions must demonstrate innovation, flexibility, subject matter expertise, and increasing efficiencies while delivering increased effectiveness given the government’s continuing resource constraints.

Objective 1 –Increase Resiliency: Deliver Effective Risk Communications to Increase Awareness and Achieve Mitigation Actions: Promote the use of Risk MAP products and services throughout the Risk MAP lifecycle at the national, regional, and local level to increase public awareness of risk, promote ownership of risk data, and achieve measured mitigative actions to reduce risk.

• Assist FEMA and the Program Management (PM) Contractor with the development and delivery of a national outreach communication strategy, including focus on coastal, levee, and other key program issues.

• Share and utilize industry, public-private and governmental best practices demonstrating where successful community engagement has driven actions.

• Prepare special and controlled correspondence as well as project specific outreach materials and provide support to FEMA Map Information Exchange (FMIX).

• Educate local communities on the value of risk data and explain opportunities for integration and use.

• Assist FEMA in the development and promotion of incentives at a local level that encourage communities and the public to take actions. Develop additional ways to measure successful use of Risk MAP products for loss reduction.

http://www.fema.gov/ http://www.updatethisurl.com/

• Provide targeted and effective communication and community engagement support for rapid disaster response and recovery as requested by the government. Incorporate data that is created from post-disaster situations into Risk Analysis and Risk Reduction programs and improve overall program delivery in post-disaster environments.

Objective 2 – Assist FEMA to Develop, Maintain, and Strengthen Mutually Beneficial Partnerships: Assist the program office to strengthen beneficial partnerships with a wide range of entities, including FEMA regional offices, other FEMA divisions and directorates, federal, state, local, tribal, territorial, private sector, non-profit, consumer groups, ,and Non- Governmental organizations, CTP, PM, Customer and Data Services (CDS), PTS, MT-1 contractors, and other stakeholders in order to further understanding of flood risk and other hazard information and further Risk MAP’s goals.

• Support the continued development of CTPs and other partners to deliver Risk MAP.

• Align Risk MAP activities with the functions of state and other federal agencies to maximize efficiency and effectiveness of risk identification and reduction efforts.

• Support FEMA in coordinating with non-governmental organizations such as the

Association of State Floodplain Managers (ASFPM), the National Association of Flood and Stormwater Management Agencies (NAFSMA), the American Planning Association, the National Association of Counties (NACO), the Risk MAP Operating Partners, etc.

• Explore and support the partnership with non-traditional audiences that may help more effectively advance actions in communities. This may include building Federal, State, Local, Tribal, Territorial, and private sector coalitions around actions to communicate and engage related to mitigation investment in line with FEMA Strategic Plan Objective

1.1 and the National Mitigation Investment Strategy Goals and Recommendations.

Objective 3 – Design and Implement Community Engagement at the National, Regional, and Project Level:

• As requested by the regional offices, design and implement community engagement strategies, tools, and templates for communities for the entire Risk MAP lifecycle process, including but not limited to preparing for and conducting Discovery, Resilience, Flood Risk Review, and Community Consultation Officer / Flood Risk Open House meetings.

• Deliver a customer relationship management approach to understand and document community and stakeholder priorities, interests, and drivers.

• Coordinate with Regions, CTPs, and PTS contractor (s) to ensure appropriate regulatory and non-regulatory data and products are provided to communities utilizing customized community specific strategies.

• Deliver data, as needed, to PTS contractor(s) for input into the Coordinated Needs Management System (CNMS).

Objective 4 – Provide Mitigation Planning and Risk MAP Production Support Services:

Provide communication planning and management support to the national and regional offices and PM Contractor.

• Provide Mitigation Planning Technical Assistance, plan reviews, and provide training to stakeholders preparing Mitigation Plans and support to FEMA Planning staff.

• Leverage existing datasets and other means of monitoring Risk MAP production to assist Regions and the PM contractor, as requested, to perform program planning and evaluate performance and impacts.