Attachment J-1 Brand Name Justification 9594CS23Q0004.pdf

Solicitation 9594CS23Q0004 Attachment J-1: Brand Name Justification

FAR 13.106 - Not Exceeding the Simplified Acquistiion Threshold

1. Nature and/or decription of the item/service being procured and anticiapted cost.

a. The Court Services and Offender Supervision Agency (CSOSA) Office of Information Technology (OIT) proposes to procure, on a brand name basis, updates (software updates and support) for the following Total Channel products:

One TOTAL UPDATES - SERVER (MASTER CONTROL 20 server) Ten TOTAL UPDATES – PLAYER (PLAYOUT MAXIs digita media players) 21 TOTAL UPDATES – PLAYER (PLAYOUT MAXI PLUS digital media players)

b. The above updates (software updates and support) are to be purchased for the following periods of performance:

Base Period – February 1, 2023 through January 31, 2024 Option Period 1 – February 1, 2024 through January 31, 2025 Option Period 2 – February 1, 2025 through January 31, 2026 Option Period 3 – February 1, 2026 through January 31, 2027

c. Total Channel PLAYOUT MAXIs and PLAYOUT MAXI Plus digital media players are digital signage player devices that receive video content from the Total Channel content server (MASTER CONTROL 20 server). Each player pushes that content to a video display (digital media player) for viewers to see. These digital media players display content that includes Agency News, Announcements, and Events to the CSOSA facility location lobby displays and TVs.

d. The value of this acquisition is a total of $42,420.00 ($10,605.00 x 4 periods of performance; i.e., one base period and three option periods).

2. Sole Source Justification Rationale in accordance with FAR 13.106-1(b)(1)(i).

___ Only one source reasonably available

____ Urgent and compellting circumstances exists

_X__ Brand name; identify the portion of the requirement that applies to the brand name product

____ Industrial Mobilization

____ Other (e.g., Exclusive Licensing Agreement, etc) [Identify the specific “Other” reason]

100% of this requirement applies to the brand name product. As stated in paragraph 1 above, CSOSA currently has one Total Channel server and 31 digital media players that operate in conjunction with that server. In order to change the software and hardware support to a different provider, all the hardware (digital media players and the one server) would need to be replaced because the equipment purchased for this function operates to a specific manufacturer’s platform.

21 of the 31 digital media players were purchased in FY 2020 for a total cost (including installation and configuration) of $33,871.69. Using the unit price for that purchase for 10 more digital media players would result in an additional cost of $12,800 (approx $1,280 per unit *10) resulting in a total replacement cost for all 31 digital players of $46,671.69 for equipment, installation, and configuration. In addition to the $46,671.69 cost just for the digital media players, the one server would need to be replaced. This is estimated to be approximately $3,500.00 which results in a total equipment replacement cost of approximately $50,000.00. This price does not include the cost for annual updates and support that will be required once this equipment is purchased.

In addition, the purchase of all new equipment that operates on a different brand name product only standardizes CSOSA on a different product. Once the award period for the maintenance support and updates expires on that award, CSOSA will again be in a position of owning equipment that is standardized on a specific product.

Annual updates and support for the current Total Channel products is $10,605.00. To pay $50k more for new equipment only to change the brand name underwhich the system operates is not an effective or efficient use of CSOSA resourses (funds or personnel that will be required to learn a new product) especially since once the system is replaced, CSOSA will again be in a position of having standardized on one specific brand.

3. The anticipated price will be determined fair and reasonable based on one or more of the price analysis techniques described below in accordance with FAR 13.106-3(a)(2).

____ Market Research

____ Comparison of quoted price with prices found reasonable on previous acquisitions

____ Contractor’s current price list (must include location or copy of price list)

____ Comparison with similar items in related industry

_X__ Comparison to IGCE

_X__ Other [Explain]

This acquisition is being advertised as a total small business set-aside in SAM.gov, Contract Opportunities. It is anticipated that multiple quotes will be received from multiple resellers of the Total Channel product/subscriptions which will result in adequate competition. Adequate competition is expected to be the basis for determining the price to be fair and reasonable. In the event only one quote is received, since the IGCE represents prices based upon conducted market research, the IGCE will be an adequate benchmark for determining the quoted price is reasonable.

4. Approval.

Elijah Anderson Contracting Officer