ADDENDUM LETTER-1.pdf

Date: June 20, 2025

Project Number: 22ITB076A-JWT

Project Title: Water Meter Testing and Repairs

This Addendum forms a part of the contract documents and modifies the original E- Quote documents as noted below:

• The Fulton County Brand Guide is attached for your review and use.

ADDENDUM NO. 1

The undersigned Bidder/Proposer acknowledges receipt of this Addendum by uploading this form with the Bid/Proposal submittal package as outlined in Section 5 of the E- Quote

This is to acknowledge receipt of Addendum No. 1, ___day of ____________, 2025.

Legal Name of Bidder/Proposer

Signature of Authorized Representative

Title

BRANDINGGUIDELINES

Fulton County is Georgia’s largest local government, leading in impact, service, and efficiency with engaged people. We are an open, transparent organization that serves as a catalyst for positive change in our region.

Values Transparency

Efficiency

Innovation

Equitability

Mission To deliver efficient, high-impact service to every resident and visitor of Fulton County.

Vision Fulton County is a positive, diverse community with a thriving economy, safe neighborhoods, healthy residents and a rich quality of life that all people can enjoy. It is served by a County government that is recognized for being innovative, effective, efficient and trustworthy.

Our Promise Every customer experience is driven by a personal commitment to service. People are our business. We care about the people who make up our community, and we care about the people charged with delivering that service. We demonstrate caring by carrying out service efficiently, effectively, and courteously.

FULTON

COUNTY

FULTON

COUNTY

VISUAL IDENTITY REFRESH

COLOR PALETTE

FULTON

COUNTY

WHITE

FULTON

COUNTY

BLACK

FULTON

COUNTY

Elected Offi cial Business Card

Employee ID Badge

Marketing Merchandise

Monument Signage Social Media

Vehicle Badging

Employee E-mail Signature

Business Card (Front) Business Card (Back)

This logo depicts Fulton County Governments’ strength and commitment to progress.

The oak, which is central to Fulton County’s established brand, is emblematic of strength, growth and dependability. This Fulton County oak is surrounded by an open circle, suggesting an open, inclusive and transparent organization. The curve of the lines in the circles also suggests forward momentum.

Our updated color palette features blue and orange as primary colors. Blue represents security and trustworthines. Orange suggests vibrancy and creativity.

Both of these colors are representative of Fulton County Government and the many diverse communities within our county. The primary colors are complemented by accent colors in blue, green and yellow.

Interior/Wayfi nding Signage

Sloan Simmons Engineer Department of Real Estate and Asset Management 160 Pryor St., Suite J-301, Atlanta, GA 30303 404-612-8300 (offi ce) 404-735-9999 (cell) 404-613-1212 (fax) Connect with Fulton County!

Website | Facebook | Twitter | Instagram | FGTV | #OneFulton E-News

FULTON

COUNTY

404-612-8335 (o) 404-808-4751 (c)

141 Pryor Street SW Atlanta, GA 30303

�rstname.lastname@fultoncountyga.gov

FULTON

COUNTY

FirstName LastName Job Title

Division, Department Follow Us @FultonInfo www.fultoncountyga.gov

CONNECT WITH FULTON COUNTY

Background The Fulton County Board of Commissioners adopted a new logo and branding Oct. 3, 2018, replacing visual identity/branding that had been in place since 1989.

The goal of Fulton County’s Brand Guide is to unify the county’s visual representation across all mediums by using well-established and logical guidelines.

This document is a resource for all Fulton County personnel who use the Fulton County logo and visual identity as part of their work responsibilities.

This guide may also be used by partners and vendors who are responsible for designing or creating branded products for Fulton County Government.

Logo Usage Creation and governance of the use of Fulton County’s logo and overall visual identity are the responsibility of the Department of External Affairs.

Regardless of the department, division, etc., there is only one official logo for Fulton County, and it shall only be used as shown in this guide.

Department-specific logos shall be used only when identifying that department is essential to the understanding of the communication, and only the department-specific logos listed in this guide are authorized for use by Fulton County departments.

Divisions, units, or other subdivisions below the department level will only use the official Fulton County logo or the provided department-specific logo for the respective department responsible for that entity.

The Fulton County logo, including department-specific logos, shall only be used as an image file and must never be attempted to be replicated by typing directly into a document. The correct image file may be obtained from the Department of External Affairs.

Clear Space Whenever the Fulton County logo or a department logo is used, there must be ample room around the logo to set it off from any text or other visual elements. This blank area around the logo is called breathing room or clear space, and it’s equal to the width of the capital “N” in “FULTON.”

1.25” x 1.25”

FULTON

COUNTY

Minimum Size In order to ensure readability, the Fulton County logo shall never be reproduced smaller than 1.25 inches on the longest side. This does NOT include required clear space. This is a minimum and should not be construed as ideal.

FULTON

COUNTY

Approved Logos The Fulton County logo shall never be sized in a manner that distorts its original proportions. The logo shall never be portrayed in a color or colors other than as shown in this guide (i.e. original PMS 7693C blue and PMS 7578C orange, black-on-white, or white-on-black).

Whenever possible, the logo as depicted at the top is preferable; however, there are times when another version will work better. The permutations shown here are the only ones authorized for use.

Constitutional officers may use the approved seal for their respective office.

FULTON

COUNTY

FULTON

COUNTY

Department logos

FULTON COUNTY

BEHAVIORAL HEALTH &

DEVELOPMENTAL DISABILITIES

BEHAVIORAL HEALTH

& DEVELOPMENTAL

DISABILITIES

FULTON

COUNTY

FULTON COUNTY

EXTERNAL AFFAIRS

EXTERNAL

AFFAIRS

FULTON

COUNTY

FULTON COUNTY

EMERGENCY SERVICES

EMERGENCY

SERVICES

FULTON

COUNTY

FULTON COUNTY

COMMUNITY

DEVELOPMENT

COMMUNITY

DEVELOPMENT

FULTON

COUNTY

FULTON COUNTY

COUNTY MANAGER

COUNTY

MANAGER

FULTON

COUNTY

FULTON COUNTY

DIVERSITY & CIVIL

RIGHTS COMPLIANCE

DIVERSITY &

CIVIL RIGHTS

COMPLIANCE

HUMAN RESOURCES

MANAGEMENT

HUMAN

RESOURCES

MANAGEMENT

FULTON

COUNTY

FULTON COUNTY

PUBLIC WORKS

PUBLIC

WORKS

FULTON

COUNTY

FULTON COUNTY

INFORMATION

TECHNOLOGY

INFORMATION

TECHNOLOGY

FULTON

COUNTY

FULTON COUNTY

MEDICAL EXAMINER

MEDICAL

EXAMINER

FULTON

COUNTY

LIBRARY SYSTEM

FULTON COUNTY

LIBRARY

SYSTEM

FULTON

COUNTY

FULTON COUNTY

FINANCE

FINANCE

PURCHASING &

CONTRACT COMPLIANCE

PURCHASING &

CONTRACT

COMPLIANCE

FULTON

COUNTY

FULTON COUNTY

REGISTRATION

& ELECTIONS

REGISTRATION

& ELECTIONS

FULTON

COUNTY

FULTON COUNTY

SENIOR SERVICES

FULTON

COUNTY

SENIOR

SERVICES

FULTON COUNTY

TAX ASSESSOR

TAX

ASSESSOR

FULTON

COUNTY

FULTON COUNTY

RYAN WHITE

RYAN

WHITE

FULTON

COUNTY

FULTON COUNTY

REAL ESTATE & ASSET

MANAGEMENT

REAL ESTATE

& ASSET

MANAGEMENT

Placing the logo on a background In order to ensure readability, the Fulton County logo shall be placed only on simple backgrounds with solid colors being ideal. Placing the logo on a busy or complex background impedes its readability.

FULL COLOR

BLUE -- #144b7c ORANGE -- #e26e2a

Correct A white version of the logo was chosen to provide visual contrast with the background and is placed on an almost solid background area allowing it to be clearly identified.

Incorrect The logo is placed on a busy background and gets lost.

Correct The logo is placed on an almost solid background area allowing it to be clearly identified.

Incorrect Some will try to put the logo on top of a solid color box, but this looks unprofessional and should not be done.

Instead, look for an area that is clear of distracting elements as shown below.

Incorrect The logo’s proportions have been skewed, and the background is distracting.

Maintaining proportions The logo’s original proportions must be maintained regardless of where it is being displayed.

Also, no effects (such as drop shadow, glow, reflection, etc.) will be applied to the logo.

Modern software makes it easy to place the logo and other image files into documents, presentations, etc. However, it’s also easy to skew the logo when trying to resize it. For graphic design help, contact the Department of External Affairs’ graphic designers.

Correct The logo is placed on an almost solid background area and its original proporations are maintained.

Correct The logo is placed in an area that isn’t distracting, and its original proporations are maintained.

Incorrect The logo’s proportions have been skewed.

Color Color is an important part of all brands. The colors depicted in Fulton County’s color palette have been carefully chosen, and the color palette shall be strictly followed.

Fulton County’s color palette features blue and orange as primary colors. Blue represents security and trustworthiness. Orange suggests vibrancy and creativity. Both of these colors are representative of Fulton County Government and the many diverse communities within our county. The primary colors are complemented by accent colors in blue, green and yellow.

Any metalic treatments will be copper in color (see Stationery section for examples).

PRIMARY

SECONDARY

ACCENT

Hex: #174a7c

RGB: 23/74/124

CMYK: 98/77/26/10

Hex: #002353

RGB: 0/35/83

CMYK: 100/91/36/37

Hex: #ffbe0b

RGB: 255/190/11

CMYK: 0/27/99/0

Hex: #6db750

RGB: 109/183/80

CMYK: 62/4/93/0

Hex: #077ec3

RGB: 7/126/195

CMYK: 84/43/0/0

Hex: #e46e2b

RGB: 228/110/43

CMYK: 7/69/97/1

The quick brown fox jumped over the lazy dog. - Myriad Pro 1234567890!@#$%^&*()

The quick brown fox jumped over the lazy dog. - Roboto

1234567890!@#$%^&*()SANS

SERIF

The quick brown fox jumped over the lazy dog. - Minion Pro 234567890!@#$%^&*()

The quick brown fox jumped over the lazy dog. - Garamond 1234567890!@#$%^&*()

SERIF

Typography Consistent font usage is imperative in building and maintaining brand recognition. Fulton County will standardize around two serif and two sans-serif fonts.

Serif fonts (Garamond and Minion Pro) are ideal for large blocks of text; therefore, they will be used for all body copy (any time there are multiple sentences and multiple paragraphs).

Sans-serif fonts (Roboto and Myriad Pro) are to be used in headings as well as on wayfinding signs, and sans-serif fonts are acceptable in short blocks of text.

Casing Uppercase and lowercase shall be used in headlines and call outs. All caps should never be used. In body copy, the only words that should be capitalized are those that begin a sentence and proper nouns. Refer to the county’s editorial style guide for more information on capitalization.

Do’s

• Do use a combination of uppercase and lowercase letters

• Do use only approved colors

• Do use only approved typefaces

• Do align text in body copy flush left and ragged right

• Do avoid using all uppercase

Don’ts

• Don’t place type on hard-to-read backgrounds

• Don’t use special effects to emphasize type

• Don’t change kerning when setting headlines or copy

• Don’t distort typefaces

• Don’t substitute other typefaces

Stationery Official Fulton County stationery shall be consistent across epartments with the only exception being for elected officials and constitutional officers.

Fulton County’s official letterhead template is available for download from the digital asset management portal, and when printed by a vendor, stationery should be printed on 32 lb.

white paper (for color logo) or cream paper (for elected officials using the embossed logo).

Any metallic embossing of the logo will only be done in copper.

Department brand liaisons should contact the Department of External Affairs for assistance working with their chosen print vendor.

FULTON

COUNTY

Board of Commissioners of Fulton County | 141 Pryor Street SW, Suite 10032 | Atlanta, Georgia 30303

ROBERT L. (ROBB) PITTS

CHAIRMAN

Board of Commissioners of Fulton County | 141 Pryor Street SW, Suite 10032 | Atlanta, Georgia 30303

ROBERT L. (ROBB) PITTS

CHAIRMAN

Stationery - Business Cards The most prevalent piece of stationery in Fulton County is the business card. What follows are the approved business card designs and specifications. Brand liaisons should ensure their chosen print vendor has the correct design templates, and if in doubt, have the print vendor contact External Affairs to coordinate delivery of the correct template files.

Fulton County employees Smooth white paper stock (110 lbs) with a smooth color logo. The vast majority of Fulton County employees will use this design. As a small cost-saving measure, departments may elect to drop the back design.

404-612-8335 (o) 404-808-4751 (c)

141 Pryor Street SW Atlanta, GA 30303

�rstname.lastname@fultoncountyga.gov

FirstName LastName Job Title

Department Division

404-612-8335 (o) 404-808-4751 (c)

141 Pryor Street SW Atlanta, GA 30303

�rstname.lastname@fultoncountyga.gov

FirstName LastName Job Title

Department Division

Follow Us @FultonInfo www.fultoncountyga.gov

CONNECT WITH FULTON COUNTY

Executive staff Smooth white paper stock (130 lbs) with a raised color logo and blue back. Executive staff refers to the county manager, chief operating officer, chief financial officer and deputy chief operating officers.

404-613-2330 (o) 404-613-2330 (c)

141 Pryor Street SW, 10th Floor Atlanta, GA 30303

�rstname.lastname@fultoncountyga.gov

Firstname Lastname Commissioner, District X

Elected officials 130 lbs cream linen paper stock with an embossed copper foil logo.

Commissioners’ staff 110 lbs smooth cream paper stock with a flat copper printed logo.

Front Front Front

Back

Official email signature & stationery guidelines More and more business communication is handled electronically, and emails sent by Fulton County employees should be considered an extension of the brand.

Official Fulton County email signatures should continue to convey our desired level of professionalism and customer service.

Employees will not include or embed quotes or religious text in email signatures.

All Fulton County employees shall use the email signature below.

Information about properly setting up an email signature can be found on the digital asset management hub or by contacting the Department of External Affairs.

Also, Fulton County employees shall not use any email “stationery,” theme, background image or non-default color.

Sloan Simmons Engineer Department of Real Estate and Asset Management 160 Pryor St., Suite J-301, Atlanta, GA 30303 404-612-8300 (office) 404-735-9999 (cell) Connect with Fulton County:

Website | Facebook | Twitter | Instagram | FGTV | #OneFulton E-News

FULTON

COUNTY

R

R

Q Q Q

Fulton County Government 141 Pryor St. SW

Atlanta, GA 30303 404-612-4000

LEARN

CONNECT

@FultonInfo

To learn more about the Fulton County brand or to ask specific questions, please contact the Department of External Affairs:

email - FulcoSubmissions@fultoncountyga.gov phone - 404-612-8300

Connect with Fulton County on Facebook, Twitter and Instagram.