A04_SOW.docx

Statement of Work Media Placement of Fire Prevention Messaging

Project Title:

Nevada State Fire Prevention Media Campaign – Gas Station TVs

Background:

The Bureau of Land Management (BLM) Nevada Fire and Aviation BLM desires to advertise fire prevention messaging at gas stations to educate local communities, recreationalist/visitors (boaters, hikers, campers, hunters) passing through or stopping to recreate/visit public lands across Nevada. Nevada’s number one human cause of wildfire is equipment (roadside starts from vehicles) and thus needs to be addressed with targeted messaging at gas stations.

BLM NV is expected to experience an active fire season and it is imperative these targeted prevention and education messages are distributed as wide as possible. The mediums proposed are designed to reach the maximum amount of the public and prevent the most common types of human caused fires.

Period of Performance: May 15, 2022 through September 15, 2022, with option to extend in during the same dates in future years, up to two years.

Scope:

The contractor will collaborate with the BLM Nevada State Fire & Aviation program on the distribution of existing fire prevention and education graphics and video for gas pump televisions.

The video and still graphics will help inform the general public about the need to be careful when doing any outdoor activity that might start a wildfire.

Objectives or Deliverables:

1. Gas Pump TVs

a. 15- second fire prevention videos.

b. A minimum of 2 million impressions between 5/15-9/15/2022.

c. Minimum of 80 gas stations across Nevada targeting outdoor enthusiast. Avoiding gas stations in downtown Las Vegas.

d. Option to run 4 different fire prevention videos.

e. BLM will provide videos.

2. Digital Extension

a. Provide a digital extension to gas station customers’ mobiles.

b. Banner size of 320 x 50 or 330 x 250.

c. A minimum of 800,000 impressions between 5/15-9/15/2022

d. BLM will provide graphics.

3. Tracking and producing a final report on where these PSAs were placed along with analytic data on how many people were reached.

Government Furnished Items:

1. The BLM will provide all of the video and graphic PSAs to the contractor. This will include up to four 15-second video PSAs.

Inspection and Acceptance:

1. The media buying plan will be sent to BLM for approval prior to placement.

2. The BLM will monitor gas pump sites periodically to ensure the PSAs are running at the scheduled times and locations identified in the buying plan.

Availability:

1. The BLM will work with the contractor to provide all PSA materials in the format required for placement.

2. The BLM will review and provide comments on the media buying plan within five (5) business days from receipt of delivery from the contractor.