Amendment 86615622Q00006 0001.pdf

(x)

86615622Q00006 x x

1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted ; or (c) By separate letter or electronic communication which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGEMENT TO BE

RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN REJECTION OF YOUR

OFFER. If by virtue of this amendment you desire to change an offer already submitted , such change may be made by letter or electronic communication, provided each letter or electronic communication makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

x

WASHINGTON DC 20410-1000

ROOM 5256

HUD-NPH

451 SEVENTH STREET SW

OFFICER

OFFICE OF THE CHIEF PROCUREMENT

US DEPARTMENT OF HUD

03/17/20220001

13. THIS ITEM ONLY APPLIES TO MODIFICATION OF CONTRACTS/ORDERS. IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

12. ACCOUNTING AND APPROPRIATION DATA (If required) is not extended.is extended, Items 8 and 15, and returning

Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended , by one of the following methods: (a) By completing

The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offers

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

FACILITY CODE CODE

10B. DATED (SEE ITEM 13)

10A. MODIFICATION OF CONTRACT/ORDER NO.

9B. DATED (SEE ITEM 11)

9A. AMENDMENT OF SOLICITATION NO.

CODE

8. NAME AND ADDRESS OF CONTRACTOR (No., street, county, State and ZIP Code)

7. ADMINISTERED BY (If other than Item 6)CODE 6. ISSUED BY

PAGE OF PAGES

4. REQUISITION/PURCHASE REQ. NO.3. EFFECTIVE DATE2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO. (If applicable)

1. CONTRACT ID CODE

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

03/01/2022

CHECK ONE A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE CONTRACT

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority) appropriation data, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(b).

E. IMPORTANT: Contractor is not is required to sign this document and return __________________ copies to the issuing office.

ORDER NO. IN ITEM 10A.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

***Awareness, Communication, Education, and Visibility***

The purpose of this Amendment is as follows:

To provide the Government's response to industry questions.

- The Government's response to industry question is provided on page 5, herein.

- The response due date for this RFQ is changed from Monday, 03/21/2022 at 13:00 PM ET to

Friday, 04/01/2022 at 1300 PM ET to allow offerors time to review responses to industry questions and submit quotes.

Continued ...

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)15A. NAME AND TITLE OF SIGNER (Type or print)

15C. DATE SIGNED 16B. UNITED STATES OF AMERICA 15B. CONTRACTOR/OFFEROR 16C. DATE SIGNED

(Signature of person authorized to sign) (Signature of Contracting Officer)

CHE U. LOGAN

STANDARD FORM 30 (REV. 11/2016)

Prescribed by GSA FAR (48 CFR) 53.243

Previous edition unusable

Except as provided herein, all terms and conditions of the document referenced in Item 9 A or 10A, as heretofore changed, remains unchanged and in full force and effect .

ITEM NO. SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

NAME OF OFFEROR OR CONTRACTOR

2 9

CONTINUATION SHEET

REFERENCE NO. OF DOCUMENT BEING CONTINUED PAGE OF

(A) (B) (C) (D) (E) (F)

86615622Q00006/0001

- Revised Attachment 0003, Attachment 0004, and

Attachment 0005 must be completed and submitted

IAW with the Solicitation Instructions.

- The Unit of Issue for LINs 0001 - 0003, 0009 -

0011, 0017 - 0019, 0025 - 0027, and 0033 - 0035 have been changed from MONTHLY to EACH.

Period of Performance: 08/29/2022 to 08/28/2027

Change Item 0001 to read as follows(amount shown is the obligated amount):

0001 Marketing Plans Task 5.1.2 - Base 6 EA

Period of Performance: 08/29/2022 to 08/28/2023

Change Item 0002 to read as follows(amount shown is the obligated amount):

0002 Market Research and Data Analysis Task 5.1.3 - 5 EA

Base

Period of Performance: 08/29/2022 to 08/28/2023

Change Item 0003 to read as follows(amount shown is the obligated amount):

0003 Event Planning Task 5.2.1 - Base 15 EA

Period of Performance: 08/29/2022 to 08/28/2023

Change Item 0004 to read as follows(amount shown is the obligated amount):

0004 Stakeholder Outreach Task 5.2.2 - Base

Period of Performance: 08/29/2022 to 08/28/2023

Change Item 0009 to read as follows(amount shown is the obligated amount):

0009 Marketing Plans Task 5.1.2 - Option 1 6 EA

(Option Line Item)

Period of Performance: 08/29/2023 to 09/28/2024

Change Item 0010 to read as follows(amount shown is the obligated amount):

Continued ...

NSN 7540-01-152-8067 OPTIONAL FORM 336 (4-86)

Sponsored by GSA

FAR (48 CFR) 53.110

3 9

CONTINUATION SHEET

REFERENCE NO. OF DOCUMENT BEING CONTINUED PAGE OF

(A) (B) (C) (D) (E) (F)

86615622Q00006/0001

0010 Market Research and Data Analysis Task 5.1.3 - 5 EA

Option 1

(Option Line Item)

Period of Performance: 08/29/2023 to 08/28/2024

Change Item 0011 to read as follows(amount shown is the obligated amount):

0011 Event Planning Task 5.2.1 - Option 1 15 EA

(Option Line Item)

Period of Performance: 08/29/2023 to 08/28/2024

Change Item 0017 to read as follows(amount shown is the obligated amount):

0017 Marketing Plans Task 5.1.2 - Option 2 6 EA

(Option Line Item)

Period of Performance: 08/29/2024 to 08/28/2025

Change Item 0018 to read as follows(amount shown is the obligated amount):

0018 Market Research and Data Analysis Task 5.1.3 - 5 EA

Option 2

(Option Line Item)

Period of Performance: 08/29/2024 to 08/28/2025

Change Item 0019 to read as follows(amount shown is the obligated amount):

0019 Event Planning Task 5.2.1 - Option 2 15 EA

(Option Line Item)

Period of Performance: 08/29/2024 to 08/28/2025

Change Item 0025 to read as follows(amount shown is the obligated amount):

0025 Marketing Plans Task 5.1.2 - Option 3 6 EA

(Option Line Item)

Period of Performance: 08/29/2025 to 08/28/2026

Change Item 0026 to read as follows(amount shown is the obligated amount):

Continued ...

NSN 7540-01-152-8067 OPTIONAL FORM 336 (4-86)

4 9

CONTINUATION SHEET

REFERENCE NO. OF DOCUMENT BEING CONTINUED PAGE OF

(A) (B) (C) (D) (E) (F)

86615622Q00006/0001

0026 Market Research and Data Analysis Task 5.1.3 - 5 EA

Option 3

(Option Line Item)

Period of Performance: 08/29/2025 to 08/28/2026

Change Item 0027 to read as follows(amount shown is the obligated amount):

0027 Event Planning Task 5.2.1 - Option 3 15 EA

(Option Line Item)

Period of Performance: 08/29/2025 to 08/28/2026

Change Item 0033 to read as follows(amount shown is the obligated amount):

0033 Marketing Plans Task 5.1.2 - Option 4 6 EA

(Option Line Item)

Period of Performance: 08/29/2026 to 08/28/2027

Change Item 0034 to read as follows(amount shown is the obligated amount):

0034 Market Research and Data Analysis Task 5.1.3 - 5 EA

Option 4

(Option Line Item)

Period of Performance: 08/29/2026 to 08/28/2027

Change Item 0035 to read as follows(amount shown is the obligated amount):

0035 Event Planning Task 5.2.1 - Option 4 15 EA

(Option Line Item)

Period of Performance: 08/29/2026 to 08/28/2027

NSN 7540-01-152-8067 OPTIONAL FORM 336 (4-86)

Solicitation Amendment 0001, 86615622Q00006 Awareness, Communication, Education, and Visibility

No. Reference Questions Answers

1 General I was curious if this was a follow-on requirement. If so, would it be possible for you to provide the incumbent information (we need the contract number and contractor)

This requirement is a follow-on to the the below contracts that have expired:

- Contract # DU100H-15-C-19, awarded to Creative Marketing Resources Inc.

- Contract # DU100H-14-C-11, awarded to LINKIT LLC.

2 General Can you please refer me to the incumbent contractor for this work?

There is no incumbent contractor for this requirement. See response to Question 1 for information on the previous contract.

3 General The attachments/links associated with the above Solicitation are not downloading for us from Sam.gov. Is there another link or way to get the documents?

Please try other browsers such as Google Chrome, Microsoft Edge, or Internet Explorer.

4 Attachment 0006 How many past performances are requested or preferred?

Please see attached separate document titled "Past Performance Information and Past Performance Survey."

5 Attachment 0007 How many past performances require references? Please see attached separate document titled "Past Performance Information and

Past Performance Survey."

6 Attachment 0007 When/how should past performance references be submitted?

Please see attached separate document titled "Past Performance Information and Past Performance Survey."

7 PWS, Page 13 of 32 Does the Senior Writer/Editor position require a Master's Degree? Is the referenced "associated degree" a Master's Degree equivalent or would a Bachelor's Degree suffice?

In accordance with the Performance Work Statement (PWS), yes, the Senior Writer/Editor shall have a master’s degree in communications or associated degree. The referenced "associated degree" is a Master's Degree equivalent and a Bachelor's Degree will not suffice.

8 PWS, Page 13 of 32 Is the Senior Writer/Editor the alternate point of contact or does there need to be another alternate point of contact? Would the alternate Project Manager serve as the alternate point of contact? (Page 13 in PWS)

In accordance with the PWS, the Contractor shall provide a Senior Writer/Editor who will act as the alternate point of contact. The alternate Project Manager may serve as the alternate point of contact if the alternate Project Manager is the Senior Writer/Editor acting as the alternate point of contact.

9 PWS, Paragraph 1.7, Page 6 If the HUD Awareness, Communication, Education, and Visibility requirements are currently being performed, will the Government identify the current city and state location of performance?

This is no current contract, however, the previous expired contracts were performed at the contractors' sites within the United States.

10 PWS, Paragraph 1.7, Page 6 Should offerors working facilities be located in the Washington metropolitan area for performance of the HUD Awareness, Communication, Education, and Visibility requirements?

No. The offeror's working facilities should be located within the United States.

11 PWS, Paragraph 1.13, Page 7 Will the Government confirm there are no requirements for contractors to provide a transition in plan as part of the proposal response?

IAW the PWS paragraph 1.13, Transition-In is not applicable.

PWS; Paragraph 1.3, 5.3.1, 5.3.2; and Page 2, 23, 24, 31

The PWS contains multiple references regarding articles, newsletters, and other materials to be Section 508-compliant. Will the Government provide alternative text (“alt text”) for the Section 508-remediation process? If not, will the Government require the Section 508 alternative text to be written by the contractor?

The Contractor shall be responsible for meeting all 508 compliance for all deliverables and items created under this PWS.

PWS; Paragraph 1.3, 5.3.1, 5.3.2; and Page 2, 23, 24, 31

The OHC Style Guide is referenced throughout the PWS. Will the Government provide the OHC Style Guide file as an attachment to be included in the solicitation files and attachments?

The style guide is a simple formatting requirement for the creation of internal and external documents that will be shared after award.

Government's Responses to Industry Questions Solicitation #: 86615622Q00006

PWS, Paragraph 5.3.1, Page

The Government specifies in the PWS that “occasional printing services” are required. Will the Government provide additional details and specificity for the printing specifications and requirements (e.g. trim size, ink type, etc.)?

Printing is generally handled inside HUD offices under other contracts, but some special requirements may require Contractor printing. Because no Marketing Plan has been created, no estimate can be provided.

PWS, Paragraph 5.3.1, Page

Is the Government providing all photos and images required to meet their marketing collateral requirements or will stock images and photography be provided by the contractor?

Contractor shall provide all photos.

16 Attachment 0006

Will past performance be evaluated and is past performance part of the evaluation criteria? If past performance is evaluated, will the Government provide information how past performance information will be used as part of the evaluation process and criteria?

Past Performance will be evaluated as part of the overall responsibility determination NOT as an individual evaluation factor.

17 Attachment 0006

Will the Government advise on which volume or part of the proposal to include Attachment 0006 Past Performance Information Chart? Will the Government confirm that Attachment 0006 Past Performance Information Chart is submitted with the Business Proposal as other information? Will the Government confirm that Attachment 0006 Past Performance Information Chart is submitted as a separate attachment as part of the proposal response requirements?

Please submit Attachment 0006 Past Performance Information Chart as a separate attachment as part of the response requirements.

18 Attachment 0006 Will the Government specify the number of required past performances to be submitted by the prime contractor?

Please see attached separate document titled "Past Performance Information and Past Performance Survey."

19 Attachment 0006 Will the Government confirm that subcontractor past performance is acceptable to submit as part of addressing the Past Performance submittal requirements?

Please see attached separate document titled "Past Performance Information and Past Performance Survey."

20 Attachment 0006 Will the Government specify how many past performances should be submitted by a prime contractor and how many past performances can be submitted by a subcontractor?

Please see attached separate document titled "Past Performance Information and Past Performance Survey."

21 Solicitation

Will the Government consider granting a 30-day extension to the due date?

The extension will enable offerors to have additional time to review the Government responses to questions and provide adequate time to adjust proposal responses if needed.

The response due date for this RFQ is extended from 03/21/2022 at 1300 ET to 04/01/2022 at 1300 ET to allow offerors time to review responses to industry questions and submit quotes.

22 Solicitation, Page 41

Page limitation requirements for cover pages, table of contents, and abbreviations and acronyms are not specified. Will the Government permit offerors to include these sections in their response to the solicitation?

If the Government allows offerors to include these sections, will the cover page, table of contents, and abbreviations and acronyms be considered as part of total page count limitations within Volume I Parts I and II?

Please see Solicitation, page 43 of 47, Item 3 and 5

23 Solicitation, Page 42

Will the Government confirm the proposal matrix should be included with Volume III – Business Quotation? If the Proposal Matrix is not included in the Business Quotation, will the Government specify where offerors should include the Proposal Matrix with their responses?

Please submit the Proposal Matrix as a separate document.

24 Solicitation, Page 45 Will the Government provide the historical labor hours if the work is currently being performed or has been previously performed?

Please see attached separate document titled "Labor Hours - Previous Contracts"

25 Solicitation

Is there a current or existing contract for the PWS requirements and if yes, will the Government identify the existing contract? If there is not an existing contract, will the Government confirm that this is a new requirement?

This requirement is a follow-on to the the below contracts that have expired:

- Contract # DU100H-15-C-19, awarded to Creative Marketing Resources Inc.

- Contract # DU100H-14-C-11, awarded to LINKIT LLC.

26 General Is there a current contractor performing the PWS requirements under an existing contract or task order? If yes, will the Government provide the current contractor name and contract value?

This requirement is a follow-on to the the below contracts that have expired:

- Contract # DU100H-15-C-19, awarded to Creative Marketing Resources Inc., in the amount of $3,953,499.00.

- Contract # DU100H-14-C-11, awarded to LINKIT LLC., in the amount of $1,960,231.24

27 General Is there an incumbent? If yes, who is the incumbent? If yes, what is the contract number, contract value, Period of Performance?

There is no incumbent contractor for this requirement. However, this requirement is a follow-on to the below contracts that have expired:

- Contract # DU100H-15-C-19, awarded to Creative Marketing Resources Inc., in the amount of $3,953,499.00, from 09/25/2015 to 09/24/2019

- Contract # DU100H-14-C-11, awarded to LINKIT LLC., in the amount of $1,960,231.24, from 09/30/2014 to 09/29/2019

28 RFQ Will the government consider extending the proposals to April 1, 2022.

The response due date for this RFQ is extended from 03/21/2022 at 1300 ET to 04/01/2022 at 1300 ET to allow offerors time to review responses to industry questions and submit quotes.

29 Solicitation To confirm, contractors should propose the LCats they think are appropriate for each task and the contractor can propose additional Lcats than the key personnel.

The Contractor is responsible for determining the labor categories necessary for effective performance of the PWS but shall include those labor categories required by the PWS.

30 Attachment 0007 Can the government accept CPARS instead of Attachment 0007? IAW the Solicitation, please complete Attachment 0007.

31 Attachment 0006 Because of Covid and its impact on small businesses, will the government accept past performance of up to 4 years ago vs just 3 years ago?

Please complete Attachment 0006 IAW with the solicitation and attached separate document titled "Past Performance Information and Past Performance Survey."

32 Attachment 0006 Should Attachment 0006 be incorporated into Volume 1 or Volume 2 or is it to be submitted separately?

Please provide Attachment 0006 as a separate document.

33 Attachment 0006 How is past performance being evaluated?

Past Performance will be evaluated as part of the overall responsibility determination NOT as an individual evaluation factor.

Attachment 0001, Paragraph

5.1.2, Page 19

How much, if any, first and secondary market research data will HUD provide that they have ALREADY done? Will the contractor be starting from scratch or will HUD provide guideposts from their incumbent data?

HUD shall provide any existing primary and secondary research as is available.

There is no incumbent data to draw from. Each marketing effort under this contract shall require a separate marketing plan tailored to the effort. The Contractor can expect up to 6 efforts per year.

PWS, Paragraph 5.1.3, Page

For the marketing plan the government gave the following deliverable information "Up to 6 may be requested each contract year."

Can the government do the same for the as requested report deliverables, A004, A006, A007, A008, and A009? It would be nice to have an estimate on "up to how many" we could compile for pricing and scheduling.

Under section 5.1.3 of the PWS, the Contractor can expect up to a total of 5 items in any combination per contract year, depending on the Government's needs.

PWS, Paragraph 5.1.3, Page

For scheduling can the government provide a description of deliverable, A005 Communications and Collateral Materials Audit Report and approximately when they would like it done? Are these materials HUD already has or materials the contractor has created throughout the contract?

The Government expects one initial report in the first year to evaluate the current status of OHC's communications and collateral materials to help in determining future needs.

PWS, Paragraph 5.1.3, Page

If the contractor provides the requested detailed analysis of the design, content and user interface of the HUD website(s), does the contract include the opportunity to redesign/reboot those websites to which the collateral marketing materials such as videos and newsletters would be posted?

The included PWS does not allow for any software or IT component. Any execution of redesign would be conducted internally or under other contracts.

PWS, Paragraph 5.2.1, Page

Does the government have an ODC NTE that we should use in the budget? Yes. Please see RFQ, page 3 to 7

PWS, Paragraph 5.2.2, Page

Does the government have an estimate on how many outreach activities they want the contractor to provide? Per quarter? Per year? Are these in-person, virtual, or hybrid?

Outreach activities may include anything outlined in section 5.2.2 of the PWS or anything the Contractor may identify that increases the visibility of OHC. Activities shall vary in size, scope, and number every period. Because of this, no specific number can be given.

PWS, Paragraph 5.3.1, Page

Can the government provide an example of the video produced in the past? OHC does not have examples to provide.

PWS, Paragraph 5.3.1, Page

The solicitation states "The Contractor shall provide occasional printing services for these toolkits and collateral material." Can the government provide a NTE cost for printing or provide more details on the quantities, page count of the type of collaterals printed.

Please refer to Question 14.

PWS, Paragraph 5.3.1, Page

"It is expected that approximately four collateral material or toolkit documents will be requested each month." Does this include video/animations? If not can the government estimate how many videos/animations they want produced in a year?

Videos/animations are included as collateral materials.

PWS, Paragraph 5.3.2, Page

Is the contractor responsible for sending the Newsletter? What format do we need to provide the newsletter in? Is the contractor responsible for placing the newsletter on the website?

Format and delivery of any newsletter shall be determined through collaboration with OHC subject matter experts and defined in the specified marketing/project plan.

PWS, Paragraph 5.3.2, Page

To confirm, contractors will create 10 articles per month and 5 newsletters a year? Are contractors supposed to coordinate the articles being released? Do these go on HUD's website, in The Bridge Newsletter?

Is The Bridge the only newsletter?

Section 5.3.2 call for up to 10 articles per month and 5 newsletters per year. This may be in support of the The Bridge, posted on a website, or outside those efforts.

Release processes shall be coordinated with the subject matter experts within OHC.

PWS, Paragraph 5.4.2, Page

Where are in-person trainings? Typically how much time is allotted for training?

In-person training locations and times shall be determined by the specific project/marketing plan addressing that training.

46 General Which volume should the proposal matrix appear in?

(Page 43, Paragraph D. GENERAL INSTRUCTIONS)

Please submit the Proposal Matrix as a separate document.

Attachment 0007

How many of these references are requested?

Please see attached separate document titled "Past Performance Information and Past Performance Survey."

48 PWS

Scope of Work, section 5.1.3 (5) “Other research as needed may be requested by COR and SME”. (Deliverable A009). The scope indicates that 5 projects are to be “negotiated”. What can HUD tell us about the size, scope and requirements of this requirement sufficient for a fixed-price procurement?

The level of effort can be expected to be the same as primary research described under section 5.1.3 (4). Please refer to question 35 for clarification on number of items planned for this entire section.

49 PWS

Scope of Work, section 5.2.1 (Events). The scope describes “no more than” 3 internal and 12 external events. For purposes of fixed price bids, can we specify a per-event price? Otherwise is it assumed that we should assume the full 3 and 12? Also, the extent of “events” can vary widely – a conference call may be much less work than a webinar, for example; may we assume that HUD will accept pricing assumptions from bidders?

Offeror will price based on quantity of 15 and shall be paid per deliverable. See Solicitation Amendment 0001, Attachment 0003 Revised, Attachement 0004 Revised, and Attachment 0005 Revised.

50 PWS

Scope of Work, Section 5.2.2 (Stakeholder Outreach Activity). No quantities, sizes or extents are specified. Because the bids are to be firm fixed price, is HUD expecting competition based on the minimal services to be provided, or is HUD willing to specify minimum quantities and extent of services?

Please refer to the response given in question 39.

51 PWS

Scope of Work, Section 5.3 (Collateral Material), and Section 5.4.1 (Digital). Same question as for Sections 5.2.1 and 5.2.2 above.

Offeror will price IAW with the PWS. Section 5.3.1, 5.3.2, and 5.4.1 are specific in the expected number of deliverables required in each. See Solicitation Amendment 0001, Attachment 0003 Revised, Attachement 0004 Revised, and Attachment 0005 Revised.