RFP-75D301-19-Q-70442.pdf

PAGES

15A. NAME

AND

ADDRESS

OF

OFFEROR

SEC. PAGE(S) SEC. PAGE(S)

(Date) (Hour)

CALENDAR DAYS

14. ACKNOWLEDGMENT OF AMENDMENTS

(The offeror acknowledges receipt of amend-ments to the SOLICITATION for offerors and related documents numbered and dated:

(Type or Print)

SOLICITATION, OFFER AND AWARD 1. THIS CONTRACT IS A RATED ORDER

UNDER DPAS (15 CFR 700)

RATING

PAGE OF

1 92

2. CONTRACT NO.

75D30119C05432

3. SOLICITATION NO.

75D301-19-Q-70442

4. TYPE OF SOLICITATION

SEALED BID (IFB)

X NEGOTIATED (RFP)

5. DATE ISSUED

6. REQUISITION/PURCHASE

NO.

00HCUC15-2019-30488

7. ISSUED BY CODE 8219 8. ADDRESS OFFER TO (If other than Item 7) Centers for Disease Control and Prevention (CDC)

Office of Acquisition Services (OAS) 2900 Woodcock Blvd, MS TCU-4 Atlanta, GA 30341-4004

Approved as to Form and Legality: _____________________________ NOTE: In sealed bid solicitations “offer” and “offeror” mean “bid” and “bidder.”

SOLICITATION

9. Sealed offers in original and copies for furnishing the supplies or services in the Schedule will be received at the place specified in Item 8, or if handcarried, in the depository located in (email hard copy: vwa8@cdc.gov) until 10:00am local time July 1, 2019

CAUTION -- LATE Submissions, Modifications, and Withdrawals: See Section L, Provision No. 52.214-7 or 52.215-1. All offers are subject to all terms and conditions contained in this solicitation.

10. FOR INFORMATION

CALL:

A. NAME

Rotravius Burch

B. TELEPHONE (NO COLLECT CALLS)

AREA CODE NUMBER: EXT:

(770) 488-2457

C. E-MAIL ADDRESS

11. TABLE OF CONTENTS

(x) DESCRIPTION (x) DESCRIPTION

PART I – THE SCHEDULE PART II – CONTRACT CLAUSES

X A SOLICITATION/CONTRACT FORM 1 X I CONTRACT CLAUSES 41

X B SUPPLIES OR SERVICES AND PRICES/COSTS 2 PART III - LIST OF DOCUMENTS, EXHIBITS AND OTHER ATTACH.

X C DESCRIPTION/SPECS./WORK STATEMENT 4 X J LIST OF ATTACHMENTS 63

X D PACKAGING AND MARKING 20 PART IV – REPRESENTATIONS AND INSTRUCTIONS

X E INSPECTION AND ACCEPTANCE 21 REPRESENTATIONS, CERTIFICATIONS, AND

X F DELIVERIES OR PERFORMANCE 22 X K OTHER STATEMENTS OF OFFERORS 64

X G CONTRACT ADMINISTRATION DATA 23 X L INSTRS., CONDS., AND NOTICES TO OFFERORS 74

X H SPECIAL CONTRACT REQUIREMENTS 28 X M EVALUATION FACTORS FOR AWARD 83

OFFER (Must be fully completed by offeror) NOTE: Item 12 does not apply if the solicitation includes the provisions at 52.214-16, Minimum Bid Acceptance Period.

12. In compliance with the above, the undersigned agrees, if this offer is accepted within calendar days (60 calendar days unless a different period is inserted by the offeror) from the date for receipt of offers specified above, to furnish any or all items upon which prices are offered at the price set opposite each item, delivered at the designated point(s), within the time specified in the schedule.

13. DISCOUNT FOR PROMPT PAYMENT

(See Section I, Clause No. 52-232-8)

10 CALENDAR DAYS

20 CALENDAR DAYS

30 CALENDAR DAYS

AMENDMENT NO. DATE AMENDMENT NO. DATE

CODE FACILITY 16. NAME AND ADDRESS OF PERSON AUTHORIZED TO SIGN OFFER

15B. TELEPHONE NO.

AREA CODE NUMBER EXT.

15C. CHECK IF REMITTANCE ADDRESS

IS DIFFERENT FROM ABOVE - ENTER

SUCH ADDRESS IN SCHEDULE.

17. SIGNATURE

18. OFFER DATE

AWARD (To be completed by Government)

19. ACCEPTED AS TO ITEMS NUMBERED 20. AMOUNT

22. AUTHORITY FOR USING OTHER THAN FULL AND OPEN COMPETITION:

21. ACCOUNTING AND APPROPRIATION

10 U.S.C. 2304(c)( ) 41 U.S.C. 253(c)( ) 23. SUBMIT INVOICES TO ADDRESS SHOWN IN (4 copies unless otherwise specified)

ITEM

24. ADMINISTERED BY (If other than Item 7) CODE 25. PAYMENT WILL BE MADE BY CODE 434 Centers for Disease Control and Prevention (FMO)

PO Box 15580 404-718-8100

Atlanta GA 30333-0080

26. NAME OF CONTRACTING OFFICER (Type or print)

27. UNITED STATES OF AMERICA

(Signature of Contracting Officer)

28. AWARD DATE

IMPORTANT -- Award will be made on this form, or on Standard Form 26, or by other authorized official written notice.

AUTHORIZED FOR LOCAL REPRODUCTION STANDARD FORM 33 (REV. 9-97)

PREVIOUS EDITION IS UNUSABLE Prescribed by GSA

FAR (48 CFR) 53.214©

K

Section B - Supplies Or Services And Prices/Costs

Option 1 Base Year Items: 08/01/2019 – 07/31/2020

ITEM SUPPLIES / SERVICES QTY / UNIT UNIT PRICE EXTENDED PRICE

0001 Annual Subscription to Media Database

Access to Media Database (10 Licenses) Bar Code Number: 25.17

POP:08/01/2019 – 07/31/2020

FFP

Severable

1 Each

0002 Professional Reports Professional Reports Bar Code Number: 25.17

POP:08/01/2019 – 07/31/2020

FFP

Severable

1 Job

Option 2 Option Year 1 Items: 08/01/2020 – 07/31/2021

ITEM SUPPLIES / SERVICES QTY / UNIT UNIT PRICE EXTENDED PRICE

1001 Annual Subscription to Media Database

Access to Media Database (10 Licenses) Bar Code Number: 25.17

POP: 08/01/2020 – 07/31/2021

FFP

Severable

1 Each

1002 Professional Reports Professional Reports Bar Code Number: 25.17

POP: 08/01/2020 – 07/31/2021

FFP

Option 3 Option Year 2 Items: 08/01/2021 – 07/31/2022

2001 Annual Subscription to Media Database

Access to Media Database (10 Licenses) Bar Code Number: 25.17

POP: 08/01/2021 – 07/31/2022

FFP

Severable

1 Each

2002 Professional Reports Professional Reports Bar Code Number: 25.17

POP: 08/01/2021 – 07/31/2022

FFP

Option 4 Option Year 3 Items: 08/01/2022 – 07/31/2023

3001 Annual Subscription to Media Database

Access to Media Database (10 Licenses) Bar Code Number: 25.17

POP: 08/01/2022 – 07/31/2023

FFP

Severable

1 Each

3002 Professional Reports Professional Reports Bar Code Number: 25.17

POP: 08/01/2022 – 07/31/2023

FFP

Option 5 Option Year 4 Items: 08/01/2023 – 07/31/2024

4001 Annual Subscription to Media Database

Access to Media Database (10) Licenses.

Bar Code Number: 25.17

POP: 08/01/2023 – 07/31/2024

FFP

Severable

1 Each

4002 Professional Reports Professional Reports Bar Code Number: 25.17

POP: 08/01/2023 – 07/31/2024

FFP

Total Price: $___________________

Contract Type: Firm Fixed Price

Period of Performance: 60 months

NAICS Code for this procurement is 541690: Other Scientific and Technical Consulting Services.

This acquisition is being issued in accordance with FAR Part 6 - Full and Open Competition

Section C - Description/Specification/Work Statement

I. Annual Subscription for Media Monitoring, Tracking and Analyzing On-line

Data-base Retrieval Services

Project Identification & Purpose

The purpose of this procurement is to provide NCCDPHP communications specialists access to a robust single source news monitoring solution database for distribution of health messages, tracking effectiveness of media outreach, managing media inquiries and sharing media activities, monitoring of media coverage nationwide, measuring, and analyzing the content of clippings, and assigning Nielsen ratings and publicity values pertaining to chronic disease prevention and health promotion topics. In addition, provide a research module for up-to-date contact information for all media outlets (print, internet, e-news, Twitter/blogs, broadcast).

There is a great need for comprehensive analysis of media coverage to gain a better understanding of not only who is covering NCCDPHP campaigns and key messages, but also how, when and why. It has been challenging in the past not having this to help us improve our media outreach tactics.

Currently, the Office of Communication assists the various divisions with media lists

(print, radio and TV) targeted to particular audiences for distribution of their materials, in addition to tracking the media coverage on division-related topics. CDC's increased emphasis on demonstrating the outcomes and impacts of its interventions, combined with an overall environment of increased government accountability----underscores the need for a system to provide quantitative data on the results of our media outreach efforts. These data will provide a critical measure of the reach and exposure of NCCDPHP's key messages among the American public. This information will also help the Center's health communicators improve their strategies and tactics in working with the news media in the most efficient and effective way possible.

Background Statement.

Effective communication is a vital element in achieving NCCDPHP’s mission. The Office of Communication plays a critical role in developing and conducting proactive strategic planning for distributing key messages and campaigns for NCCDPHP. The Office of Communication and the Center’s nine divisions require access to an electronic information database retrieval tool with broad reach for distribution of messages, media tracking of inquiries, and monitoring of print, eNews, broadcast (TV and radio), and social media to help gauge the impact of coverage on all the chronic disease related issues.

Currently, the Office of Communication is utilizing the electronic information data-base retrieval system and services of “Cision, US, Inc” to fulfill the media tasks stated above (Contract 75D30118C02475). Period of performance was initiated 08/01/2018 and ends 07/31/2019.

There have been several discussions (within the Office of Communication) about the possibility of other products existing on the market that would better accommodate the center’s needs. To ensure that we procure the most comprehensive, single source monitoring and tracking solution data-base to fit the center’s communication needs across all divisions, it was decided that it would be to the government’s advantage to compete this contract in a full/open market to explore all options.

This solicitation will result in the award of a firm fixed-price task order contract. The period of performance of this contract is estimated to start August 1, 2019, and to conclude July 31, 2024, providing the contractor’s performance meets all of the required criteria listed in the performance matrix. In addition, the continuation of this contract (optional years) will be based on evaluation and the availability of funds.

1. Scope and Requirements:

As a result of this project, the awarded contractor will provide access to a Media Monitoring, Tracking and Analysis On-line Data-base Retrieval Service to (10) users (the Office of Communication and the nine NCCDPHP divisions) and perform professional services described below. The deliverables of the Web-based system include:

1. access to a nationwide media database portal for all media types (print, e-news, internet, broadcast (TV and radio), blogs, Twitter and Facebook) used to deliver media messages to the public access to a minimum of 170,000 news sources to be inclusive of North America’s small towns for traditional media

2. capability of simultaneous access to the online platform (10) users with 24-hour, 7-day-a- week access

3. access to a minimum of 210 U.S. markets for traditional media

4. each division (10) will have its own profile folder with related search terms

5. access to full text from news articles for non-subscription-based services

6. tracking of print, e-news, internet and broadcast (national and local) media (to determine whether key messages are reaching target audiences) which includes reach, frequency, Neilson rating, publicity value, media mix and tonality of coverage and geographical impact when requested

7. monitoring of print, e-news, internet and broadcast (national and local ) media (to determine who is covering CDC issues) using keyword searches

8. media/inquiry tracking (media activity management)

9. capability of RSS feed and ability to add sources to the database on request

10. access to TV video clips for broadcast items

11. access to Natural Language Processing technology to evaluate current coverage and target journalists covering specific topics

12. capability of Boolean logic to search for specific topics of interest

13. capability to tag for sentiment and/or tonality of media coverage

14. access to an electronic tool to build and customize newsletters designed to keep internal leadership and employees updated on relevant news within the Center

15. capability of analysis of competing messages

16. ability to create media lists and distribute press releases and scientific materials (via e-mail or fax)

17. unlimited distribution points for e-mails and faxes

18. unlimited archiving of article clips and press releases

19. capability of searching media database retroactively (more than 90 days)

20. daily update of contact information for media outlets (national) in system

21. fully customized e-mail alerts on a daily basis, twice daily or real time for each user

(news alerts), upon request

Social Media Interactive Dashboard:

22. access to over 250 million social media sites (inclusive of Twitter, blogs, Facebook)

23. The Office of Communication and each division (9) will have their own profile folders with related search terms

24. access to top/major blogs, Twitter and links to journalists’ Twitter handles

25. access to trending stories

26. access to links/clicks from posted social media items

27. number of followers of all NCCDPHP twitter feeds

28. unlimited keywords for social media searches

Professional Services:

29. provide customized quantitative reports for all Vital Signs releases, in addition to on-demand reports for center divisions (9) – charts and graphs that demonstrate the various metrics. (66 reports in total annually)

30. unlimited consultation and customer support/technical support and (4) on-site trainings for the system during the course of the contract, if needed.

Performance Requirements:

Deliverables and professional services are required but not limited to the following:

Task 1. Contractor shall provide a nationwide online web-based media database for traditional and social media and its capabilities, with a 24-hour, 7-day-a-week access for 10 users simultaneously.

o System must be compatible with operating system Windows XP and Windows 7 and upgrades o System must be compatible with Internet Explorer 8 and upgrades

In case of system malfunction, contractor must respond within (4) hours of notification of system malfunction. There will be a (24) hour window for contractor to fully restore the system to full operational capacity. Contractor shall communicate with the Information Technical Services Office (ITSO) for NCCDPHP @ 404-639-6000 (Atlanta) 1-888-647-3375 (outside) to resolve any technical issues that might arise with the system, if applicable. The COR will highly consider contractor’s technical performance (amount of system down-time) when evaluating contractor for optional years of service.

Task 2. Contractor shall conduct media monitoring and tracking of print, broadcast, e-news, internet and social media for all chronic disease related topics and provide comprehensive quantitative reports for all CDC Vital Signs releases. The reports should include URL links to all articles and snippets of the CDC mention for reference.

Graphs and/or charts for the following metrics should be included in all reports:

frequency, reach, media mix, publicity value, Nielsen audience rating, and tone/sentiment of articles. A summary snapshot of the totals for these metrics should also be provided broken down by media type and date. Contractor shall also exercise its expertise and assist with the input of appropriate search terms (key words) to maximize relevant media returns on searches.

Contractor must meet the scheduled deadlines for final submission of reports for all CDC Vital Signs releases. Dates shall be specified by the COR. No more than 2 of reports may be later than the specified time period. Reports must be void of duplicate entries and non-related topics. If adjustments need to be made, revised reports will not count against the number of reports (66) procured in this contract. Revised reports, where needed, shall be provided no later than (1) business day after notification of adjustments needed (excluding weekends and holidays).

The contractor will actively communicate problems, concerns, and delays to the COR. All issues must be presented with a solution and a new completion date. Non-compliance with these deadlines will be heavily weighted during the evaluation process for optional years of service.

Task 3. Contractor shall provide unlimited consultation, customer support and technical assistance services for the system throughout the course of the contract, as needed.

Training and technical assistance activities could include participation in on-site presentations, webinars, and access to online training resources. In addition, contractor will provide four (4), one-day on-site (Atlanta) training courses per year upon request by the COR.

Within 15 days of award, contractor shall conduct an on-site training for the National Center for Chronic Disease Prevention and Health Promotion. The contractor will be required to travel to CDC (Atlanta) for training without cost to the Government. On-site training by contractor is essential and mandatory to enable all CDC designated participants to operate the system in a proficient manner. These training courses will cover any upgrades or enhancements to the system that users need to be knowledgeable of to operate the system to its fullest potential.

This component of the contract will be evaluated both on the availability of contractor staff to answer questions and/or assist with technical issues, and on the level of ease with which this transition takes place.

Deliverables:

1). The contractor shall deliver a total of (66) quantitative reports on various Center-related topics (a maximum of 54) and CDC Vital Signs releases (12) that summarize overall exposure statistics (frequency, reach, publicity value, media mix and Nielsen audience size, and geographical metrics) in addition to the snippet of the CDC mention. In the interest of saving valuable time, a draft of report (excel sheet) should be delivered to COR before a final report is issued with charts and graphs. The contractor shall also provide the URL link to all articles and access to broadcast clips captured in reports. The quantitative reports will be delivered via e-mail to the COR in a Word (PDF file) and/or Excel format with charts and graphs that can be used in PowerPoint format. All deliverables shall be provided in the format specified. The schedule for these CDC Vital Signs reports is provided in the Performance Work Statement.

During the performance of this contract, the contractor shall deliver reports requested by users within (2) business days after the requested closing date. In addition, all reports should be void of all duplicate entries and unrelated topic articles to ensure the quality of the report. These deliverables shall be delivered to the COR at the e-mail upon award.

2). Access to customer support/technical assistance shall be available for all designated operators of the system on a 24/7 basis. In addition, the contractor shall provide training for this system on-site (Atlanta) at least 4X a year (this is inclusive of all optional years). Training for designated users is required by vendor’s staff to enable users to effectively utilize the features to extract needed data and information. Access to on-line training resources is also required.

Options Quantity/Time Period Totals

Base Year FY2019 08/01/2019 – 07/31/2020

Option Year 1: 08/01/2020 – 07/31/2021

Option Year 2: 08/01/2021 – 07/31/2022

Option Year 3: 08/01/2022 – 07/31/2023

Option Year 4: 08/01/2023 – 07/31/2024

Quality Assurance Surveillance Plan

Annual Subscription for Media Monitoring, Tracking and Analyzing On-line Data-base Retrieval Service 2019

Desired Outcome Deliverables or Service Required

Measure of Success

Standards-Criteria for Acceptance

Method of Surveillance

Incentives/ Disincentives

1. On-line Media Database System is maintained and complies with defined requirements, is effectively managed, and is 100% operational with quantities of required features outlined in contract. (items 1,2,3,4,5,6,7,8,9,10, 11,12,13,14,15,16,17, 18,19,20,21,22,23,24, 25,26,27,28).

Produces access to components of system as described in the Performance Work Statement.

Compliance

System is 100% operational with the features of required services outlined in contract.

Access to On-line Media Data-base will be primarily customer observations and satisfaction.

100% Payment of award for meeting all mandated requirements (access to all components of system agreed upon in the contract).

Repair response 100% The contractor shall perform maintenance after notification that system is malfunctioning. All attempts will made to fully restore the system to full operational capacity within (4) hours of notification of malfunction.

Customer observation of the amount of database down time.

100% Payment of award for satisfactory service (access to all components of system agreed upon in the contract).

2. Conduct search and analysis to provide customized Qualitative Reports (Vital Signs) based on keywords in press release or from other materials provided by CDC (COR). (item 29)

Contractor shall produce

(12) monthly Vital Signs topic-related reports described in the PWS.

Contractor shall exercise their expertise in creating search terms from materials to maximize relevant media returns on searches.

Accuracy 100% Thorough searches shall be conducted to capture all Chronic Disease related articles to ensure accuracy of qualitative metrics.

Monitoring method will be customer observations and satisfaction.

The accuracy of final reports received will be evaluated and considered before exercising optional years for contract.

Work Quality 100% of all qualitative reports should be free of duplications and issued as draft for view prior to final reports being issued. All reports shall include qualitative metrics stated.

Monitoring method will be customer observations and satisfaction.

The quality of the final reports received will be evaluated and considered before exercising optional years for contract.

All reports shall contain excel sheets of captured media related to Chronic Disease topic, the URL to access articles or clips, graphs and charts for the various metrics (frequency, reach, publicity value, media mix, Neilsen audience size, unique visitors per month for social media) broken down by media type and date. In addition, geographical metrics when requested.

Completeness 100% of work products are included in requested reports outlined in contract.

All reports shall be delivered in Word (PDF file) and/or Excel format with charts and graphs that can be used in PowerPoint format.

Monitoring method will be customer observations and satisfaction.

The completeness of final reports received will be evaluated and considered before exercising optional years for contract.

Timeliness Meets scheduled deadlines for requested reports at least 99% of the time (excluding government caused delays or unforeseen circumstances).

Drafts for the Vital Signs Releases are due (2) business days after the closing date requested.

Final reports are due (1) day after notification of corrections needed.

Monitoring method will be customer observations and satisfaction.

The timeliness of the final reports received will be evaluated and considered before exercising optional years for contract.

Requests for on-demand reports for 9 center-divisions. (item 29)

Contractor shall provide up to (54) qualitative reports for requests (unrelated to Vital Signs releases).

Contractor shall exercise their expertise in creating search terms from materials to maximize relevant media returns on searches

Accuracy 100% Thorough searches shall be conducted to capture all Chronic Disease related articles to ensure accuracy of qualitative metrics.

customer observations and satisfaction.

The accuracy of final reports received will be evaluated and considered before exercising optional years for contract.

Work Quality 100% of all qualitative reports should be free of duplications and issued as draft for view prior to final reports being issued. All reports shall include qualitative metrics stated.

Monitoring method will be customer observations and satisfaction.

The quality of final reports received will be evaluated and considered before exercising optional years for contract.

Completeness 100% of work products are included in requested reports outlined in contract.

All reports shall be delivered in Word (PDF file) and/or Excel format with charts and graphs that can be used in PowerPoint format.

Monitoring method will be customer observations and satisfaction.

The reports will be evaluated based on whether it contains the requested information.

This element will be considered before exercising optional years for contract.

Timeliness Meets scheduled deadlines for requested reports at least 99% of the time (excluding government caused delays or unforeseen circumstances).

Requests for Reports – unrelated to Vital Signs -drafts are due (2) business days after the closing date requested.

Final reports are due (1) day after notification of corrections needed.

Monitoring method will be customer observations and satisfaction.

The accuracy of final reports received will be evaluated and considered before

Technical/Customer Support Contractor shall provide consultation, customer support and technical support for NCCDPHP users during the course

One year’s access to these services for 5 to 10 users from the date of award for 12 months thereafter.

Respond to calls within 24 hours.

98% Acceptability Standard in accordance with contract requirements.

Monitoring method will be customer observations and satisfaction.

The timeliness of action taken to assist with any questions or difficulty with system will be evaluated and considered before of the contract, if needed (item 30).

Onsite Training:

On-site training for the system (item 30).

Webinars and on-line training resources shall be available to all users.

Four, one-day on-site trainings, Atlanta-based training courses will be conducted each year as requested by the COR.

Dates to be specified by the COR.

Delivery dates are met.

100% Acceptability Standard in accordance with contract requirements.

customer observations and satisfaction.

100% Payment of award for meeting all training requirements stated in contract.

Performance Work Statement (PWS)

Contractor performance under this task order will generally be measured in accordance with Performance Criteria Matrix below.

Deliverable or Required Services

(1)

Performance Standard(s)

(2)

Acceptable Quality Level

(AQL) (3)

Method of Performance

Assessment (4)

Incentives/Payment- Quality Link

On-Line Media Database:

The contractor will provide NCCDPHP simultaneous access for 10 users to a nationwide on-line media database portal for all media types (e.g., print, e-news, internet, broadcast (radio and TV) and social media sites (e.g., Twitter, blogs, Facebook).

System will have access to

• Access to Gray Television broadcast (including 90+ affiliates of the Big Four Networks (ABC, CBS, NBC, and FOX)

• Access to nearly

10,000 North American print resources of newspapers, magazines, trade/business journals and newsletters from LexisNexis Library as well as tens of thousands of North American news websites and Associated Press

• a minimum of 170,000 news sources to be inclusive of North America’s small towns for traditional media

• a minimum of 210

On-line platform available 24 hours a day, 7 days a week.

Quality: Access to database with extensive reporting capabilities with little to no down time.

98% minimum acceptability standard in accordance with task order requirements

Database down time Positive incentives:

a. payment of fixed price for satisfactory service.

Satisfactory services is defined as no more than 2% of system down time due to malfunctions with the system during the course of the contract. This is based on a 40 hour a week, times weeks per year.

b. contractor’s performance evaluated using the Contract Performance Assessment Reporting System (CPARS).

The evaluation will be considered when future contract selections are made.

markets for traditional media monitoring and tracking of all media types (national and local )

• media/inquiry tracking

• media activity management

• capability of RSS feed and ability to add sources to the database upon request

• access to TV/video clips for broadcast items

• access to Natural

Language Processing technology to evaluate current coverage and target the journalists covering specific topics

• capability of Boolean logic to search for specific topics of interest

• capability to tag for sentiment and/or tonality of media coverage

• access to a tool to build and customize newsletters designed to keep internal leadership and employees updated on relevant news within the Center

• capability of analysis of competing messages

• ability to create media lists and distribute press releases and scientific materials (via e-mail or fax)

• unlimited distribution points for e-mails and faxes

• unlimited archiving of articles clips and press releases

• capability of searching media database retroactively (more than 90 days)

• daily update of contact information for media outlets (national) in system

• fully customized e-mail alerts on a daily basis, twice daily or real time for each user (news alerts), upon request

Social Media Interactive Dashboard:

• Social Media Monitoring: Up to 720,000 results per year

• access to a minimum of 250 million social media sites (inclusive of Twitter, blogs, Facebook)

• NCCDPHP/Office of Communication and

(9) divisions will have their own profile folders with related search terms

• access to top/major blogs, Twitter and links to journalists’ Twitter handles

• access to trending stories

• access to links/clicks from posted social media items

• number of followers of all NCCDPHP Twitter feeds

• unlimited keywords for social media searches

Professional Services:

Contractor shall provide (12) customized quantitative reports for CDC Vital Signs releases on various topics per year. These reports should contain media coverage on selected topic 30 days from the date of the release. CDC Vital Signs reports are released the 1st Tuesday of every month (delays sometimes do occur).

The reports shall contain the following information:

URL links to all articles and snippets of the CDC mention for reference.

Graphs and/or charts for the following metrics; frequency, reach, media mix, publicity value, Nielsen audience rating, tone/ sentiment of articles.

Accuracy and quality of content.

All reports must contain the metrics described.

Editing of reports to remove any duplications or unrelated articles shall be conducted before contractor distributes report to

COR.

Timeliness; meeting delivery dates (schedule will be provided by CDC at time of award).

No more than 2 reports may be later than the specified date.

98% Acceptability Standard in accordance with task order

Regular communication with contractor to ensure project timeline is being met.

COR shall review all documents for accuracy, adherence to project goal and objective. Monitoring method will be customer observations of whether reports are correct, complete and consistent.

Contractor will have (24) hours to respond to COR with comments/adjustments needed.

Payment is linked to quality through FAR 42.246-Inspection of Services-Fixed Price The Government may at any time require the Contractor to correct work without cost to the Government.

A summary snapshot of the totals for these metrics should also be provided broken down by media type and date.

Contractor shall also exercise its expertise and assist with the input of search terms (key words) to maximize relevant media returns on searches.

In addition, contractor will also provide at least (54) quantitative reports on an as-needed-basis per year for other Center-related topics.

Date ranges of media coverage will vary with the requests for these reports.

Technical/Customer Support:

unlimited consultation and customer support/technical support

Respond to calls within 4 hours of inquiry via e-mail or telephone to assist users.

100% Acceptability accordance with

Monitoring method will be customer observations and satisfaction with action taken in response to request.

Evaluation of performance will be considered during the course of the contract.

All requirements must be

4 on-site trainings (Atlanta) for the system during the course of the contract. Dates to be specified by the COR.

Webinars should also be available for users per request.

Contractor shall be required to travel to Atlanta to give an on-site training course for users within 14 days of award.

The other training session will be required sometime during the course of the contract, if needed, to cover upgrades & enhancements to the system.

100% Acceptability accordance with

Monitoring method will be customer observations and satisfaction with action taken in response to request.

Evaluation of performance will be considered during the course of the contract.

All requirements must be

Annual Subscription for Media Monitoring, Tracking and Analyzing On-line Data-base Retrieval Service Deliverables Required

Deliverables Quantity Date Required Deliver to:

Provide Quantitative Reports

Conduct search and analysis to provide customized Qualitative Reports for CDC Vital Signs Releases and other reports.

Contractor shall use their expertise in creating search terms from materials provided by CDC to maximize relevant media returns on all searches.

Reports should include snippet of content of article that has CDC related mention, URL for all articles, access to broadcast clips;

graphs and charts of various metrics should include Frequency, reach, publicity value, media mix and Nielsen audience size, tonality of coverage and geographical impact when requested (item 29).

Other requested reports unrelated to CDC Vital Signs topics (item 29).

(12) Quantitative reports

(54) Quantitative reports

Once a month, CDC Vital Signs Reports –First Tuesday of every month.

Drafts are due according to schedule outlined.

Requests for Reports – unrelated to CDC Vital Signs Releases Drafts due

(2) business days after the closing date requested.

Final reports are due (1) day after notification of corrections needed.

Delivered electronically to COR (Renee Brown).

The quantitative reports will be delivered via e-mail in a Word (PDF file) and/or Excel format. Charts and graphs will be delivered in PowerPoint format.

The schedule of projected CDC Vital Signs release dates and due dates of quantitative reports are as follows:

Release Draft of Date: Closes: Deliverable Due:

August 6, 2019 September 4, 2019 September 9, 2019 September 3, 2019 October 2, 2019 October 4, 2019 October 1, 2019 October 30, 2019 November 1, 2019 November 5, 2019 December 4, 2019 December 6, 2019 December 3, 2019 January 1, 2020 January 6, 2020 January 7, 2020 may be rescheduled (TBD) February 4, 2020 March 4, 2020 March 6, 2020 March 3, 2020 April 1, 2020 April 3, 2020 April 7, 2020 May 6, 2020 May 8, 2020 May 5, 2020 June 3, 2020 June 5, 2020 June 2, 2020 July 1, 2020 July 3, 2020 July 7, 2020 August 5, 2020 August 7, 2020

Note: Release dates are subject to change.

Final draft reports are due (1) day after notification of corrections needed.

The quantitative reports will be delivered via e-mail to the requester in a Word (PDF file) and/or Excel format.

Charts and graphs shall be delivered in PowerPoint format.

Technical/Customer Support

Contractor shall provide consultation, customer support and technical support for NCCDPHP users during the course of the contract, if needed (item 30).

One year’s access to these services for 10 users from the date of award for 12 months thereafter.

From date of award for 12 months thereafter.

Contractor must be responsive to all users (NCCDPHP) inquiries and needs via telephone or e-mail within (4) hours.

On-site training for the system (item 30).

Four, one-day, Atlanta-based training courses will be conducted each year as requested by the COR.

From date of award to date of next optional year.

The contractor shall meet with the COR within 14 days of contract award to discuss contract execution and arrange the first on-site one-day training course for the system located in Atlanta. Additional telephone meetings will be scheduled by the COR to discuss contract requirements.

Webinars and learning resources should also be available to all users.

HHSAR Provision, 352.239-74: Electronic and Information Technology Accessibility Notice

(a) Pursuant to Section 508 of the Rehabilitation Act of 1973 (29 U.S.C. 794d), as amended by the Workforce Investment Act of 1998, all electronic and information technology (EIT) supplies and services developed, acquired, or maintained under this contract or order must comply with the "Architectural and Transportation Barriers Compliance Board Electronic and Information Technology (EIT) Accessibility Standards" set forth by the Architectural and Transportation Barriers Compliance Board (also referred to as the "Access Board") in 36 CFR part 1194. Information about Section 508 is available at http://www.hhs.gov/web/508. The complete text of Section 508 Final Provisions can be accessed at http://www.access-board.gov/sec508/standards.htm.

(b) The Section 508 accessibility standards applicable to this contract or order are identified in the Statement of Work or Specification or Performance Work Statement. The contractor must provide any necessary updates to the submitted HHS Product Assessment Template(s) at the end of each contract or order exceeding the simplified acquisition threshold (see FAR 2.101) when the contract or order duration is one year or less. If it is determined by the Government that EIT supplies and services provided by the Contractor do not conform to the described accessibility standards in the contract, remediation of the supplies or services to the level of conformance specified in the contract will be the responsibility of the Contractor at its own expense.

(c) The Section 508 accessibility standards applicable to this contract are: 1194.

205 WCAG 2.0 Level A & AA Success Criteria

302 Functional Performance Criteria

502 Inoperability with Assistive Technology

503 Applications

504 Authoring Tools

602 Support Documentation

603 Support Services http://www.hhs.gov/web/508 http://www.access-board.gov/sec508/standards.htm

(d) In the event of a modification(s) to this contract or order, which adds new EIT supplies or services or revises the type of, or specifications for, supplies or services, the Contracting Officer may require that the contractor submit a completed HHS Section 508 Product Assessment Template and any other additional information necessary to assist the Government in determining that the EIT supplies or services conform to Section 508 accessibility standards. Instructions for documenting accessibility via the HHS Section 508 Product Assessment Template may be found under Section 508 policy on the HHS Web site: (http://hhs.gov/web/508). If it is determined by the Government that EIT supplies and services provided by the Contractor do not conform to the described accessibility standards in the contract, remediation of the supplies or services to the level of conformance specified in the contract will be the responsibility of the Contractor at its own expense.

(e) If this is an Indefinite Delivery contract, a Blanket Purchase Agreement or a Basic Ordering Agreement, the task/delivery order requests that include EIT supplies or services will define the specifications and accessibility standards for the order. In those cases, the Contractor may be required to provide a completed HHS Section 508 Product Assessment Template and any other additional information necessary to assist the Government in determining that the EIT supplies or services conform to Section 508 accessibility standards. Instructions for documenting accessibility via the HHS Section 508 Product Assessment Template may be found at http://hhs.gov/web/508. If it is determined by the Government that EIT supplies and services provided by the Contractor do not conform to the described accessibility standards in the provided documentation, remediation of the supplies or services to the level of conformance specified in the contract will be the responsibility of the Contractor at its own expense.

http://hhs.gov/web/508 http://hhs.gov/web/508

Section D - Packaging And Marking There are no clauses/provisions included in this section.

Section E - Inspection And Acceptance E.1 FAR 52.252-2 Clauses Incorporated by Reference (Feb 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this/these address(es):

http://www.acquisition.gov http://farsite.hill.af.mil/

(End of Clause)

FAR SOURCE TITLE AND DATE

52.246-4 Inspection of Services - Fixed-Price (Aug 1996)

E.2 Inspection and Acceptance (Jul 1999)

Inspection and acceptance of the articles, services, and documentation called for herein shall be accomplished by the Contracting Officer, or his duly authorized representative (who for the purposes of this contract shall be the Contracting Officer’s Representative) at the destination of the articles, services or documentation.

Section F - Deliveries Or Performance F.1 FAR 52.252-2 Clauses Incorporated by Reference (Feb 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this/these address(es):

http://www.acquisition.gov http://farsite.hill.af.mil/

FAR SOURCE TITLE AND DATE

52.242-15 Stop-Work Order (Aug 1989)

52.242-17 Government Delay of Work (Apr 1984)

52.247-34 F.O.B. Destination (Nov 1991)

F.2 Period of Performance (Jul 1999)

Anticipated Period of Performance- 8/1/2019 to 7/31/2020 Option Year 1 Performance Period – 8/1/2020 to 7/31/2021 Option Year 2 Performance Period – 8/1/2021 to 7/31/2022 Option Year 3 Performance Period – 8/1/2022 to 7/31/2023 Option Year 4 Performance Period – 8/1/2023 to 7/31/2024

F.3 Place(s) of Performance (Jul 1999)

The Contractor shall perform the majority of the work under this contract at a CDC location.

Section G - Contract Administration Data

G.1 Contracting Officer (Jul 1999)

(a) The Contracting Officer is the only individual who can legally commit the Government to the expenditure of public funds. No person other than the Contracting Officer can make any changes to the terms, conditions, general provisions, or other stipulations of this contract.

(b) No information, other than that which may be contained in an authorized modification to this contract, duly issued by the Contracting Officer, which may be received from any person employed by the United States Government, or otherwise, shall be considered grounds for deviation from any stipulation of this contract.

G.2 CDC0_G008 Contracting Officers Representative (COR) Technical Guidance (Sep 2009)

Performance of the work hereunder shall be subject to the technical directions of the designated COR for this contract.

As used herein, technical directions are directions to the Contractor which fill in details, suggests possible lines of inquiry, or otherwise completes the general scope of work set forth herein. These technical directions must be within the general scope of work, and may not alter the scope of work or cause changes of such a nature as to justify an adjustment in the stated contract price/cost, or any stated limitation thereof. In the event that the Contractor feels that full implementation of any of these directions may exceed the scope of the contract, he or she shall notify the originator of the technical direction and the Contracting Officer in a letter separate of any required report(s) within two (2) weeks of the date of receipt of the technical direction and no action shall be taken pursuant to the direction. If the Contractor fails to provide the required notification within the said two

(2) week period that any technical direction exceeds the scope of the contract, then it shall be deemed for purposes of this contract that the technical direction was within the scope. No technical direction, nor its fulfillment, shall alter or abrogate the rights and obligations fixed in this contract.

The Government COR is not authorized to change any of the terms and conditions of this contract. Changes shall be made only by the Contracting Officer by properly written modification(s) to the contract.

The Government will provide the Contractor with a copy of the delegation memorandum for the COR. Any changes in COR delegation will be made by the Contracting Officer in writing with a copy being furnished to the Contractor.

(End of Clause)

G.3 CDC42.0002 Evaluation of Contractor Performance Utilizing CPARS (April 2013)

In accordance with FAR 42.15, the Centers for Disease Control and Prevention (CDC) will review and evaluate contract performance. FAR 42.1502 and 42.1503 requires agencies to prepare evaluations of contractor performance and submit them to the Past Performance Information Retrieval System (PPIRS). The CDC utilizes the Department of Defense (DOD) web-based Contractor Performance Assessment Reporting System (CPARS) to prepare and report these contractor performance evaluations. All information contained in these assessments may be used by the Government, within the limitations of FAR 42.15, for future source selections in accordance with FAR 15.304 where past performance is an evaluation factor.

The CPARS system requires a contractor representative to be assigned so that the contractor has appropriate input into the performance evaluation process. The CPARS contractor representative will be given access to CPARS and will be given the opportunity to concur or not-concur with performance evaluations before the evaluations are complete. The CPARS contractor representative will also have the opportunity to add comments to performance evaluations.

The assessment is not subject to the Disputes clause of the contract, nor is it subject to appeal beyond the review and comment procedures described in the guides on the CPARS website. Refer to: www.cpars.gov for details and additional information related to CPARS, CPARS user access, how contract performance assessments are conducted, and how Contractors participate. Access and training for all persons responsible for the preparation and review of performance assessments is also available at the CPARS website.

The contractor must provide the CDC contracting office with the name, e-mail address, and phone number of their designated CPARS representative who will be responsible for logging into CPARS and reviewing and commenting on performance evaluations. The contractor must maintain a current representative to serve as the contractor representative in CPARS. It is the contractor’s responsibility to notify the CDC contracting office, in writing (letter or email), when their CPARS representative information needs to be changed or updated.

Failure to maintain current CPARS contractor representative information will result in the loss of an opportunity to review and comment on performance evaluations.

[End of Clause]

G.4 Payment (Performance-Based Services) (Jul 1999)

(a) General

It is the objective of the Government to obtain complete and satisfactory performance in accordance with the terms of the specifications and requirements of this contract. The procedures set forth in the clause entitled Criteria for Deductions will be used by the Government in determining monetary deductions for nonperformance of work under this contract, or for deficiencies in the performance of work, and supplements the Inspection of Services clause contained in Section E of this contract.

(b) Adjusting Payments

(1) Under the Inspection of Services clause of this contract, payments may be adjusted if any service does not conform with contract requirements. The Contracting Officer or a designated representative will inform the Contractor, in writing, of the type and dollar amount of proposed deductions by the l0th workday of the month following the performance period for which the deductions are to be made.

(2) The Contractor may, within 10 working days of receipt of the notification of the proposed deduction, present to the Contracting officer specific reasons why any or all of the proposed deductions are not justified.

Reasons must be solidly based and must provide specific facts that justify reconsideration and/or adjustment of the amount to be deducted. Failure to respond within the 10 day period will be interpreted to mean that the Contractor accepts the deductions proposed.

(3) All or a portion of the final payment may be delayed or withheld until the Contracting Officer makes a final decision on the proposed deduction. If the Contracting Officer determines that any or all of the proposed deductions are warranted, the Contracting officer shall so notify the Contractor, and adjust payments under the contract accordingly.

http://www.cpars.gov/

G.5 Contract Communications/Correspondence (Jul 1999)

The Contractor shall identify all correspondence, reports, and other data pertinent to this contract by imprinting thereon the contract number from Page 1 of the contract.

(End of Clause)

G.6 Research Records, Inspection and Consultation (Jul 1999)

(a) The Contractor agrees to maintain books, records, and supporting documentation in such detail as will properly reflect all work done and results achieved in the performance of this contract, and agrees to retain and preserve the same until three (3) years after final payment, together with all research notes, charts, graphs, comments, computations, analysis, and other graphic or written data generated in connection with performance hereunder and agrees to permit the Contracting Officer or his authorized representatives to examine and review the same at all reasonable times during said period.

(b) The Contracting Officer or any of his authorized representatives shall have the right to inspect the work of the Contractor and subcontractors, if any, and the plant, laboratories, shops, offices, or other premises where the work is being performed, and the Contractor shall provide and shall require his subcontractors to provide all reasonable facilities and assistance for the safety and convenience of such representatives in…