MAS - Exemplifai LLC - 47QTCA24D0007

GENERAL SERVICES ADMINISTRATION

Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA

Advantage!®, a menu-driven database system. The INTERNET address GSA

Advantage!® is: GSAAdvantage.gov.

Multiple Award Schedule

FSC Group: Information Technology FSC Class: DA01

Contract number: 47QTCA24D0007

Contract period: October 6, 2023 through October 5, 2028

Exemplifai, LLC

871 Sycamore Drive

Palo Alto, CA 94303

617-233-7510 www.exemplifi.io

Contract administration source:

Vinod Pabba, CEO vpabba@exemplifi.io

Business size: Small Disadvantaged Business

SBA Certified HUBZone

For more information on ordering, go to the following website: https://www.gsa.gov/schedules

Prices Shown Herein are Net (discount deducted) file:///C:/Users/Mark%20Ryan/Desktop/99%20MAS/www.exemplifi.io mailto:vpabba@exemplifi.io

CUSTOMER INFORMATION

1a. Table of awarded special item number(s) with appropriate cross-reference to item descriptions and awarded price(s).

SINs SIN Title

54151S Information Technology Professional Services

OLM Order-Level Materials (OLM’s)

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. Those contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply. Not Applicable

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item. See Labor Category Rates and Labor Category Descriptions

2. Maximum order:

SINs Maximum Order

54151S $500,000

OLM $250,000

3. Minimum order: $100

4. Geographic coverage (delivery area). Domestic

5. Point(s) of production (city, county, and State or foreign country). 871 Sycamore Drive, Palo Alto, CA 94303

6. Discount from list prices or statement of net price. Government Net Prices (discounts already deducted.)

7. Quantity discounts.

2% for orders $200,000-$299,999

3% for orders $300,000-$399,999

4% for orders $400,000-$599,999

5% for orders $600,000 or more

8. Prompt payment terms. Net 30 days. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. Foreign items (list items by country of origin). Not Applicable

10a. Time of delivery. (Contractor insert number of days.) To Be Determined at the Task Order level

10b. Expedited Delivery. Items available for expedited delivery are noted in this price list. To Be

Determined at the Task Order level

10c. Overnight and 2-day delivery. To Be Determined at the Task Order level

10d. Urgent Requirements. To Be Determined at the Task Order level

11. F.O.B. point(s). Destination

12a. Ordering address(es). 871 Sycamore Drive, Palo Alto, CA 94303

12b. Ordering procedures: See Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment address(es). 871 Sycamore Drive, Palo Alto, CA 94303

14. Warranty provision. None

15. Export packing charges, if applicable. Not Applicable

16. Terms and conditions of rental, maintenance, and repair (if applicable). Not Applicable

17. Terms and conditions of installation (if applicable). Not Applicable

18a. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable). Not Applicable

18b. Terms and conditions for any other services (if applicable). Not Applicable

19. List of service and distribution points (if applicable). Not Applicable

20. List of participating dealers (if applicable). Not Applicable

21. Preventive maintenance (if applicable). Not Applicable

22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants). Not Applicable

22b. If applicable, indicate that Section 508 compliance information is available for the information and communications technology (ICT) products and services and show where full details can be found (e.g.

contractor’s website or other location.) ICT accessibility standards can be found at:

https://www.Section508.gov/.

Not Applicable

23. Unique Entity Identifier (UEI) number. JL3HSNEZENK3

24. Notification regarding registration in System for Award Management (SAM) database. Contractor registered and active in SAM

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple

Award Schedule (MAS) and all services provided. While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101,

22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for

SCLS/SCA eligible labor categories. If and / or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in the cancellation of the contract.

Labor Category Rates

SIN Labor Category Year 1

10/6/2023 to 10/5/2024

Year 2 10/6/2024 to

10/5/2025

Year 3 10/6/2025 to

10/5/2026

Year 4 10/6/2026 to

10/5/2027

Year 5 10/6/2027 to

10/5/2028

GSA PRICE

including IFF

GSA PRICE

including IFF

GSA PRICE

including IFF

GSA PRICE

including IFF

GSA PRICE

including IFF

54151S IT Project Manager $146.60 $153.05 $159.78 $166.81 $174.15

54151S UI/UX Designer $146.60 $153.05 $159.78 $166.81 $174.15

54151S Sr. CMS Developer (Sr. Software Engineer)

$146.60 $153.05 $159.78 $166.81 $174.15

54151S QA Engineer (Software Engineer) $78.19 $81.62 $85.21 $88.96 $92.87

54151S Dev Ops Expert (Sr. Software Engineer)

$146.60 $153.05 $159.78 $166.81 $174.15

54151S CMS Developer (Software Engineer) $122.17 $127.55 $133.16 $139.02 $145.14

54151S IT Tech Lead $146.60 $153.05 $159.78 $166.81 $174.15

54151S CMS Architect $146.60 $153.05 $159.78 $166.81 $174.15

54151S SEO Specialist $97.73 $102.04 $106.53 $111.21 $116.11

Labor Category Descriptions

Labor Category/Service Description Minimum Education

Minimum Years of

Experience

IT Project Manager: Our project management approach involves dividing projects into distinct phases to ensure seamless execution. These phases include Discovery, Definition, Copy, Design, Development, Deployment, and Post-Launch. Throughout these stages, different members of our project teams contribute their expertise to achieve project success. The role of Exemplifi's project manager is pivotal in overseeing the entire project. As a central point of coordination, the project manager ensures effective communication, manages timelines and resources and drives the project towards surpassing client expectations. The project manager's involvement spans across various critical tasks in each phase. During the Discovery Phase, they collaborate closely with the marketing team and stakeholders, setting up interviews with Content Strategists and UX specialists to gather essential feedback. This input is then consolidated into key deliverables, such as a strategic brief, feature recommendations, and a KPI matrix. In the Definition Phase, the project manager organizes multiple calls with the core website marketing team, conducting a comprehensive content inventory and creating a revised sitemap. The involvement of Content Strategists and Copywriters from the Exemplifi team is crucial in this phase. When the Development Phase begins, the project manager engages with the customer's IT and DevOps teams. They organize meetings with Technical Architects and Development Leads to establish the development environment, code management processes, and production push workflows. The project manager ensures ongoing collaboration with the customer team, sharing built pages for testing and approvals. In the Deployment and Post-Launch Phase, the project manager works closely with the customer's IT team and Exemplifi's DevOps experts to push the new website into production and make it live. Furthermore, they arrange necessary training sessions and facilitate the transition to the maintenance team for ongoing post-launch support activities. Bachelors 10

UI/UX Designer: A UI/UX Designer is responsible for designing and enhancing the user interface and user experience of digital products such as websites, software, mobile applications, and other interactive tools. This includes creating wireframes, mockups, and prototypes, as well as conducting user research and testing to ensure the best possible user experience. A UI/UX Designer should have knowledge of design principles, color theory, typography, and layout design, as well as proficiency in relevant software such as Adobe Creative Suite, Sketch, or Figma. They should also possess strong communication and collaboration skills to work effectively with developers, stakeholders, and other team members. Bachelors 5

Sr. CMS Developer (Sr. Software Engineer): A Senior CMS (Content Management System)

Developer is responsible for the development, implementation, and maintenance of CMS platforms, such as WordPress, Drupal, Joomla, or Magento, to manage digital content and assets for websites, online stores, or other digital platforms. They are required to have a strong understanding of web development technologies such as HTML, CSS, JavaScript, and PHP, as well as expertise in CMS customization, theme development, plugin or module creation, and database management. A Senior CMS Developer should have experience in working with APIs and third-party integrations, as well as knowledge of SEO (Search Engine Optimization) best practices. They should also possess strong communication and problem-solving skills to work with other team members, stakeholders, and clients to deliver high-quality CMS solutions. Bachelors 8

QA Engineer (Software Engineer): A QA (Quality Assurance) Engineer is responsible for ensuring that software products and applications meet the required quality standards and functional requirements. They are responsible for developing and executing test plans, test cases, and test scripts, as well as identifying defects, reporting bugs, and tracking issues to resolution. QA Engineers are also responsible for conducting automated and manual testing, regression testing, and performance testing, as well as verifying compliance with established quality standards and industry best practices. They should have expertise in using testing tools such as Selenium, JIRA, or other automated testing frameworks, as well as knowledge of programming languages such as Java, Python, or Ruby. A QA Engineer should also possess strong analytical, problem-solving, and communication skills to work with developers, product owners, and other team members to deliver high-quality software products. Bachelors 8

Dev Ops Expert (Sr. Software Engineer): A DevOps Expert is responsible for the development and implementation of an efficient and automated software delivery process, from development to deployment and operation. They are responsible for designing, building, and maintaining automated deployment pipelines, integrating continuous integration/continuous delivery (CI/CD) tools and processes, and managing infrastructure as code (IaC). DevOps Experts are also responsible for monitoring and maintaining the performance, availability, and scalability of applications, as well as managing cloud infrastructure and services, such as Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform (GCP). They should have expertise in DevOps tools and technologies such as Jenkins, Docker, Kubernetes, Ansible, or Terraform, as well as experience in scripting languages such as Bash, Python, or Ruby. A DevOps Expert should also possess strong communication, collaboration, and problem-solving skills to work with development teams, operations teams, and other stakeholders to deliver high-quality and reliable software products. Bachelors 8

CMS Developer (Software Engineer): A CMS (Content Management System) Developer is responsible for the development, customization, and maintenance of CMS platforms, such as WordPress, Drupal, Joomla, or Magento, to manage digital content and assets for websites, online stores, or other digital platforms. They are required to have a strong understanding of web development technologies such as HTML, CSS, JavaScript, and PHP, as well as expertise in CMS customization, theme development, plugin or module creation, and database management. A CMS Developer should have experience in working with APIs and third-party integrations, as well as knowledge of SEO (Search Engine Optimization) best practices. They should also possess strong communication and problem-solving skills to work with other team members, stakeholders, and clients to deliver high-quality CMS solutions. Bachelors 4

IT Tech Lead: The Tech Lead's approach to website development centers around creating high-performing websites with a focus on efficiency. Tech Lead achieves this by using lightweight themes and minimizing the use of plugins. Collaboration with various project stakeholders, including information architects, content strategists, and user experience designers, ensures the best development approach is taken in all areas. Teach Lead works to simplify content management for marketers, and the Tech Lead prioritizes the use of visual site builders like Gutenberg or Elementor.

Additionally, they place a strong emphasis on security, ensuring it is addressed at all levels, from the Content Management core to themes, plugins, and deployment platforms. The Tech Lead guides the team in utilizing CMS-specific deployment platforms like Acquia, WPEngine, Pantheon, and others.

They also strategize the management of cloud-hosted websites, utilizing products such as EC2, Autoscaling, EBS, EFS, ELB, VPC, and Cloudwatch to deliver high-performing, load-balanced, and secure websites. In terms of development workflow, the Tech Lead establishes CI/CD pipelines on Git, promoting efficiency and consistency in the team's code management. Furthermore, the Tech Lead assumes the roles of both Cloud Infrastructure administrator and Cloud System Administrator within the organization, taking charge of the cloud-based infrastructure to ensure smooth operations and optimal performance. Masters 15

CMS Architect: A CMS (Content Management System) Architect is responsible for designing and implementing CMS solutions that meet the specific needs and requirements of clients. They are responsible for analyzing client requirements, evaluating existing systems and infrastructure, and designing CMS architecture and frameworks that are scalable, flexible, and efficient. CMS Architects should have expertise in CMS platforms, such as WordPress, Drupal, Joomla, or Magento, as well as web development technologies such as HTML, CSS, JavaScript, and PHP. They should also have experience in designing and implementing database architectures, server infrastructures, and API integrations to ensure the best possible CMS performance and user experience. CMS Architects should possess strong communication, collaboration, and problem-solving skills to work with other team members, stakeholders, and clients to deliver high-quality CMS solutions. They should also stay up-to-date with industry trends, technologies, and best practices to ensure that their CMS solutions are innovative and effective. Masters 15

SEO Specialist: An SEO (Search Engine Optimization) Specialist is responsible for optimizing website content and online presence to increase visibility and rankings on search engines, such as Google or Bing. They are responsible for conducting keyword research, analyzing website traffic, and implementing on-page and off-page optimization strategies, such as meta tags, link building, and content optimization. SEO Specialists should have expertise in SEO tools, such as Google Analytics or SEMrush, as well as knowledge of web development technologies such as HTML, CSS, and JavaScript.

They should also possess strong communication, collaboration, and problem-solving skills to work with web developers, content creators, and other stakeholders to deliver high-quality and effective SEO solutions. SEO Specialists should stay up-to-date with industry trends, search engine algorithms, and best practices to ensure that their SEO strategies are innovative and effective. Bachelors 6