MAS - The Baskin Group LLC - 47QRAA25D005E

GENERAL SERVICES ADMINISTRATION

Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List

Online access to contract ordering information, terms and conditions, pricing, and the option to create an electronic delivery order are available through GSA Advantage!®. The website for

GSA Advantage!® is: https://www.GSAAdvantage.gov.

Multiple Award Schedule

FSC Group: Professional Services

Contract Number: 47QRAA25D005E

Contract Period:

February 12, 2025, through February 11, 2030

The Baskin Group LLC 2507 Kensington Blvd

Silver Spring, MD 20902

Phone Number: 202-664-0465

Website: www.tbgstrategies.com

Contract Administration Source:

Tanya Baskin tanya@tbgstrategies.com

Business Size: Small Business Small Disadvantaged Business Woman Owned Small Business

Economically Disadvantaged Woman Owned Small Business

For more information on ordering go to the following website: https://www.gsa.gov/schedules.

Prices Shown Herein are Net (discount deducted) mailto:tanya@tbgstrategies.com

CUSTOMER INFORMATION

1a. Table of awarded special item number(s) with appropriate cross-reference to item descriptions and awarded price(s).

SINs Recovery SIN Title 541613 541613RC Marketing Consulting Services 541820 541820RC Public Relations Services 541810 541810RC Advertising Services OLM OLMRC Order-Level Materials (OLM’s)

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. Those contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply.

See Page 4

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility, and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item. See Page 4

2. Maximum order:

541613: $1,000,000 541820: $1,000,000 541810: $1,000,000

3. Minimum order: $100

4. Geographic coverage (delivery area). Domestic and Worldwide

5. Point(s) of production (city, county, and State or foreign country). Company Address

6. Discount from list prices or statement of net price. Government Net Prices (discounts already deducted.)

7. Quantity discounts. 1% discount on task orders over $250,000

8. Prompt payment terms. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions. Net 30 days

9. Foreign items (list items by country of origin). Not Applicable

10a. Time of delivery. (Contractor inserts the number of days.) Contact Contractor

10b. Expedited Delivery. Items available for expedited delivery are noted in this price list. Contact Contractor

10c. Overnight and 2-day delivery. Contact Contractor

10d. Urgent Requirements. Contact Contractor

11. F.O.B. point(s). Destination

12a. Ordering address(es). Company Address

12b. Ordering procedures: See Federal Acquisition Regulation (FAR) 8.405-3

13. Payment address(es). Company Address

14. Warranty provision. Standard Commercial Warranty Terms & Conditions

15. Export packing charges, if applicable. Not Applicable

16. Terms and conditions of rental, maintenance, and repair (if applicable). Not Applicable

17. Terms and conditions of installation (if applicable). Not Applicable

18a. Terms and conditions of repair parts indicating the date of parts price lists and any discounts from list prices (if applicable). Not Applicable

18b. Terms and conditions for any other services (if applicable). Not Applicable

19. List of service and distribution points (if applicable). Not Applicable

20. List of participating dealers (if applicable). Not Applicable

21. Preventive maintenance (if applicable). Not Applicable

22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants). Not Applicable

22b. If applicable, indicate that Section 508 compliance information is available for the information and communications technology (ICT) products and services and show where full details can be found (e.g., contractor’s website or other location.) ICT accessibility standards can be found at: https://www.Section508.gov/. Not Applicable

23. Unique Entity Identifier (UEI) number. RUECUC4LK891

24. Notification regarding registration in the System for Award Management (SAM) database.

Contractor registered and active in SAM

• Awarded Labor Category Rates

SIN Labor Category Year 1 Year 2 Year 3 Year 4 Year 5

541613 541820 541810 Principal/CEO $336.27 $346.36 $356.75 $367.45 $378.47

541613 541820 541810 Project Director $179.55 $184.94 $190.49 $196.20 $202.09

541613 541820 541810 Media Relations Specialist $149.87 $154.37 $159.00 $163.77 $168.69

541613 541820 541810 Graphic Designer $139.99 $144.19 $148.51 $152.97 $157.55

541613 541820 541810 Expert/Specialist $209.99 $216.29 $222.78 $229.46 $236.34

541613 541820 541810 Event Planning Project Manager $144.63 $148.98 $153.45 $158.06 $162.80

541613 541820 541810 Marketing Communications Consultant $210.83 $217.16 $223.68 $230.39 $237.30

541613 541820 541810 Creative Director $219.40 $225.97 $232.76 $239.74 $246.93

541613 541820 541810 Technical Writer/Editor $164.58 $169.52 $174.61 $179.85 $185.25

541613 541820 541810 Executive Consultant $224.43 $231.16 $238.10 $245.24 $252.59

541613 541820 541810 Senior Consultant $152.85 $157.43 $162.16 $167.02 $172.03

541613 541820 541810 Digital Coordinator $84.63 $87.17 $89.79 $92.48 $95.25

541613 541820 541810 Digital Editor $95.72 $98.59 $101.55 $104.59 $107.73

541613 541820 541810 Media Coordinator $74.81 $77.06 $79.37 $81.74 $84.19

541613 541820 541810 Mobile Developer $159.19 $163.97 $168.89 $173.95 $179.17

541613 541820 541810 Program Manager $185.89 $191.48 $197.22 $203.13 $209.23

541613 541820 541810 Social Media Manager $124.69 $128.42 $132.27 $136.24 $140.33

541613 541820 541810 Sr. Digital Producer $169.57 $174.66 $179.90 $185.30 $190.86

541613 541820 541810 Web Developer $199.50 $205.48 $211.65 $217.99 $224.53

• Awarded Labor Category Descriptions

Principal/CEO The Principal/CEO demonstrates experience in all aspects of social marketing. Provides senior leadership and counsel to clients on program strategy and implementation. Supervises the development and implementation of strategic public relations campaigns.

Minimum Education: Bachelor’s Degree Minimum Years of Experience: 15

Project Director The Project Director demonstrates experience in all aspects of social marketing, and strategic and analytical thinking. Possesses strong budget, management, and presentation skills and a solid knowledge of the social issues arena. Provides senior leadership and counsel to account staff and clients on program strategy and implementation. Supervises the development and implementation of strategic public relations campaigns. Manages and oversees account teams and large-scale accounts. Reports to the principal of the firm.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 10

Media Relations Specialist The Media Relations Specialist directs staff in conducting customized media and public relations services, such as developing media messages and strategies, providing recommendations of media sources for placement of campaigns, and preparing media materials including background materials, press releases, speeches, presentations, and press kits. The Media Relations Specialist can conduct media training for clients and their teams.

Minimum Education: Bachelor’s Degree Minimum Years of Experience: 8

Graphic Designer The Graphic Designer creates and produces graphic designs for web pages, multimedia, 3-D modeling, animation, database management, and other applications using the most advanced technology. Is a skilled expert in all software programs related to graphic design.

Minimum Education: Bachelor’s Degree Minimum Years of Experience: 6

Expert/Specialist The Expert/Specialist demonstrates expertise in a health, education, or IT specialty. This category may include but is not limited to, senior education or health specialist with a PhD.

Possesses excellent verbal and written communication skills, including expert presentation, public speaking, document writing, and organization skills. Provides leadership and counsel to clients and account team on areas of expertise.

Minimum Education: PhD Minimum Years of Experience: 8

Event Planning Project Manager The Event Planning Project Manager is responsible for overseeing both large and small meetings, conferences, and other similar events. This role involves managing a specific task order and ensuring that all technical requirements and schedules outlined in the order are met on time. The manager organizes, directs, and coordinates activities related to estimating, planning, conducting, producing, monitoring, and reporting on all personnel support activities.

Minimum Education: Bachelor’s Degree Minimum Years of Experience: 6

Marketing Communications Consultant The Marketing Communications Consultant provides oversight for research, planning, and execution of project marketing and communications strategy to meet contract requirements.

Works with clients to provide and implement solutions for advertising, marketing, public relations, branding, strategy, media buying, and other modes of communication. Provides key written communications for stakeholders and reviews/communicates key analytics. Provides market research on stakeholders and demographics, plans, writes, edits, and oversees multimedia/interactive, train-the-trainer, and instructor-led/classroom-based training programs.

Minimum Years of Experience: 10

Creative Director The Creative Director oversees multiple concurrent projects. Strategizes with clients to ensure needs are met. Directs designers and artists through the creative process and product development process. Conducts workshops with clients to determine the wants and needs of the project. Conceives innovative and state-of-the-art creative ideas.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 12

Technical Writer/Editor The Technical Writer/Editor guides other writers and language direction. Writes and/or edits marketing and public awareness materials, including reports, blogs, briefings, presentations, and other project deliverables to meet contract requirements. Develops outlines and drafts for review and approval by specialists and project management ensuring that final documents meet applicable contract requirements and regulations. Researches and gathers background information for inclusion in project documentation and deliverables. Consults relevant information sources, including library resources, technical and financial documents, and client and project personnel, to obtain background information, and verify pertinent guidelines and regulations governing project deliverables. Supports internal and external content and communications strategies.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 4

Executive Consultant The Executive Consultant establishes and implements agency and department goals and objectives. Ability to effect and manage change and perform in complex cross-functional business environments. Proven management and delegation authority. Global perspective of business environment and technology. They also provide guidance and direction in project/program management and integration, knowledge and peer review management, change management, strategic planning, quality management, benchmarking, business process reengineering, and/or other management or operational consulting areas. Serves in a program and project consulting capacity. Provides facilitation services and serves as primary interface with client management personnel regarding strategic issues and ensures that critical issues are addressed. Provides leadership to engagement teams in developing creative solutions to client business problems. Delivers presentations and leads strategic-level client meetings.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 12

Senior Consultant The Senior Consultant possesses specialized knowledge, such as analytical and evaluative methods and techniques concerning the efficiency and effectiveness of various program operations, strategic goals, and management practices. Provide services in the areas of project/program management, knowledge and peer review management and integration, change management, strategic planning, quality management, benchmarking, business process reengineering, and/or other management or operational consulting. Provide facilitation services and interface with client management personnel regarding strategic issues and ensure that critical issues are addressed. Directs the completion of projects within estimated time frames and budget constraints. Coordinates all parties to tasks, and reviews work products for completeness and adherence to customer requirements. Provides thoughts and analysis to engagement teams in developing creative solutions to client business problems. May also support the SC II position in a supervisory, project management, or training capacity.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 9

Digital Coordinator The Digital Coordinator supports the development of mobile and web applications. Their support duties include the design and collection of digital media assets; the research and organization of content for websites and applications; and coding in HTML, CSS, Javascript, or other relevant mobile frameworks. The Digital Coordinator also supports the planning and execution of online conferences and webinars. They provide technical support during the meetings to client staff and help administer the various breakout rooms and interactive elements that occur during online meetings.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 3

Digital Editor The Digital Editor’s primary function is the video and audio editing of acquired footage, stock elements, and custom graphics into a polished piece of media ready for dissemination. The Digital Editor has strong expertise in post-production and design software suites as well as the compression and dissemination standards used in online and broadcast video. This includes not only broadcast standards for picture and audio quality but also accessibility standards like 508a and WCAG 2.0, which impose requirements like captioning and audio descriptions at various levels of compliance. The Digital Editor also provides production support for video shoots.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 3

Media Coordinator The Media Coordinator’s social media marketing duties include the copywriting and editing of social media posts; market research to understand the client’s social and communications environment; and subject matter research required to effectively communicate on the client’s behalf. In addition to the implementation of social media collateral, the Media Coordinator also provides production support during the creation of video content. The Media Coordinator’s social media creation duties require expertise in the relevant accessibility standards, including 508a and WCAG 2.0, as they pertain to the creation of alt-text and other forms of web accessibility measures of social content.

Minimum Years of Experience: 3

Mobile Developer The Mobile Developer designs and implements mobile applications, producing iterative versions based on client feedback to arrive at a final, polished result. The Mobile Developers’ duties begin with the graphic design, wireframing, and prototyping necessary to translate the client’s vision into a concrete application. From there, the Mobile Developer codes the application for the given platform (whether iOS or Android) using industry-standard frameworks. The Mobile developer then performs extensive unit and accessibility on target devices. The Mobile Developer must be an expert in the relevant 508a and WCAG 2.0 requirements that allow for diverse audiences to effectively use developed applications.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 7

Program Manager The Program Manager is the top-level interface with the client, collaborating with their management to ensure that project efforts meet their approval from a broad, campaign-level perspective. The Program Manager continuously integrates this high-level feedback by providing overall creative direction and ideation and overseeing projects as they are implemented. In addition to providing creative oversight, the Program Manager also performs a variety of business modeling and budgetary functions, ensuring that individual projects are delivered on time and budget and forecasting future expenditures in the context of the overall contract. Their expertise with accessibility standards, including 508a and WCAG 2.0, allows them to accurately plan and execute campaigns geared toward diverse audiences.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 10

Social Media Manager The Social Media Manager is responsible for all aspects of the social media pipeline. This includes ensuring that text, graphics, videos, and animation assets developed for social media are of high quality and adhere to the client’s existing guidelines and practices. The Social Media Manager is responsible for the cadence and rhythm of posts across various channels, developing dissemination plans that maximize the value of posted content. In addition to expertise in copyediting and graphic design, the Social Media Manager is intimately familiar with the applicable accessibility standards that govern social media posting, including 508a and WCAG 2.0. While administering and disseminating social media campaigns, the Social Media Manager continuously monitors performance through a variety of analytic tools, optimizing both content and scheduling based on metric feedback.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 3

Sr. Digital Producer The Senior Digital Producer manages all aspects of the video, graphic, and animation pipelines.

For video content creation, they conduct pre-production planning and logistics, oversee production cinematography and direction, and guide the project through the editing, visual effecting, and sound design phases of post-production. For the creation of custom social graphics, infographics, and video animations, the Senior Digital Producer takes the client through a process of ideation, conception, and storyboarding to ensure that the visual result matches their vision. They then work with designers, animators, editors, and other creators to ensure that the execution is on time and of high quality. Senior Digital Producers are experts at implementing 508a and WCAG 2.0 best practices for each of these different content types, ensuring accessibility to a wide audience.

Minimum Education: Bachelor's Degree Minimum Years of Experience: 10

Web Developer The Web Developer designs a variety of responsive websites and web applications, both forward-facing consumer vehicles and internally used workflow applications. The Web Developer performs the graphic design, wireframing, and prototyping duties required to ensure the client’s desired functionality is fully implemented. From there, the Web Developer implements the application using HTML, CSS, JavaScript, and other industry-standard frameworks. They then take the application through an iterative process of testing and review with the client to ensure a polished final product. The Web Developer is an expert in the relevant requirements of the 508a and WCAG 2.0 accessibility standards that allow diverse audiences to effectively use developed websites and applications. In addition to development, the Web Developer also provides online conference support, including the setup and administration of online meetings and webinars using platforms such as Zoom and Microsoft Teams.

Minimum Years of Experience: 7

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule (MAS) and all services provided. While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101, 22.1102, and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and/or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish an SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.