MAS - Berlin Rosen LLC - 47QRAA24D00CS

Berlin Rosen LLC GSA MAS Contract # 47QRAA24D00CS 1 of 7

General Services Administration Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List

Online access to contract ordering information, terms and conditions, pricing, and the option to create an electronic delivery order are available through GSA Advantage!®. The website for GSA Advantage!® is: https://www.GSAAdvantage.gov

Schedule Title: Multiple Award Schedule (MAS)

FSC Group: Professional Services - Marketing and Public Relations

FSC Class(es)/ Product Code(s): R701 / R708

Contract Number: 47QRAA24D00CS

Contract Period: Aug 22, 2024- Aug 21, 2029

Company: BERLIN ROSEN LLC

15 MAIDEN LN

SUITE 1600

NEW YORK, NY 10038-5111

(917) 570-6462

Website: http://www.berlinrosen.com

Contract Administrator: Maggie Macdonald Senior Contracts Manager 253-225-4384 maggie.macdonald@berlinrosen.com

Business Size: Other than Small

Pricing Current as of Contract Award Date

For more information on ordering from Federal Supply Schedules go to the following website:

https://www.gsa.gov/schedules.

Berlin Rosen LLC GSA MAS Contract # 47QRAA24D00CS 2 of 7

CUSTOMER INFORMATION

1a Table of awarded special item number(s) with appropriate cross-reference to item descriptions and awarded price(s).

SIN SIN Title

541810 Advertising Services

541820 Public Relations Services

541810ODC Other Direct Costs for Marketing and Public Relations Services

OLM Order-Level Materials (OLM)

1b Identification of the lowest priced model number and lowest unit price – Not Applicable

1c Hourly rates / description of all corresponding commercial job titles, experience, functional responsibility and education- See Page 5

2. Maximum order:

SIN SIN Title Maximum Order Threshold

541810 Advertising Services $1,000,000

541820 Public Relations Services $1,000,000

541810ODC

Other Direct Costs for Marketing and Public Relations Services

$1,000,000

OLM Order-Level Materials (OLM) $1,000,000

3. Minimum order: $100

4. Geographic coverage (delivery area):

SIN 541810ODC - W – Worldwide SIN 541810 - U – 50 St,DC,Territ.

SIN 541820 - U – 50 St,DC,Territ.

SIN OLM - W – Worldwide

Berlin Rosen LLC GSA MAS Contract # 47QRAA24D00CS 3 of 7

5. Point(s) of production:

BERLIN ROSEN LLC

15 MAIDEN LN

SUITE 1600

(917) 570-6462

6. Discount from list prices or statement of net price: Prices listed are net, discounts have been deducted and the industrial funding fee has been added

7. Quantity discounts:

2% off each task order exceeding $300,000.00; excluding sales on SIN: 541810ODC.

3% off each task order exceeding $400,000.00; excluding sales on SIN: 541810ODC.

4% off each task order exceeding $500,000.00 excluding sales on SIN: 541810ODC.

8. Prompt payment terms: Net 30 days. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. Foreign items: Not applicable

10a. Time of delivery: In accordance with Task Order

10b. Expedited delivery: In accordance with Task Order

10c. Overnight and 2 day delivery: In accordance with Task Order

10d. Urgent Requirements: In accordance with Task Order

11. F.O.B point(s): Origin

12a. Ordering address(es):

15 MAIDEN LN

SUITE 1600

NEW YORK, NY 10038-5111

12b. Ordering procedures: For supplies and services, the ordering procedures, information on

Blanket Purchase Agreements (BPA’s) are found in Federal Acquisition Regulation

(FAR) 8.405-3.

13. Payment address(es):

15 MAIDEN LN

SUITE 1600

14. Warranty provision: Not Applicable

15. Export packing charges: Not Applicable

Berlin Rosen LLC GSA MAS Contract # 47QRAA24D00CS 4 of 7

16. Terms and conditions of rental, maintenance, and repair: Not Applicable

17. Terms and conditions of installation: Not Applicable

18a. Terms and conditions of repair parts: Not Applicable

18b. Terms and conditions for any other services: Not Applicable

19. List of service and distribution points: Not Applicable

20. List of participating dealers: Not Applicable

21. Preventive maintenance: Not Applicable

22a. Special attributes: Not Applicable

22b. Section 508 compliance: Not Applicable

23. Unique Entity Identifier (UEI) number: G17FQH77XYV3

24. Notification regarding registration in System for Award Management (SAM) database:

Registered

SINs 541820/541810 Awarded GSA Rates

Labor Category Awarded GSA Rate

Principal $414.25

Managing Director $408.63

Executive Vice President $361.96

Senior Vice President $318.34

Vice President $279.52

Account Director $245.00

Account Supervisor $211.08

Senior Account Executive $177.00

Account Executive $155.90

Associate Account Executive $131.72

Account Coordinator $110.01

Associate Account Coordinator $49.87

Berlin Rosen LLC GSA MAS Contract # 47QRAA24D00CS 5 of 7

SINs 541820/541810 LABOR CATEGORY DESCRIPTIONS

Labor Category

Title Labor Category Description Minimum Education

Minimum Years of

Experience

Principal

The Principal sets and guides the firm's overarching strategic vision, steering the development and implementation of business and financial growth plans to foster firm expansion, as well as acting as the firm's spokesperson and disseminating critical decisions to employees, stakeholders and the public. This role also entails identifying and pursuing new business prospects, leading internal and external initiatives, and driving a culture of continuous learning and innovation across the firm. The Principal will be responsible for elevating both the firm and their individual expertise in pivotal issue and industry areas. The Principal will provide senior-level counsel to clients, devise strategies for organizations and companies, and inspire teams to execute comprehensive campaigns aimed at reaching key target audiences to fulfill client objectives.

Bachelors 15

Managing Director

The Managing Director (MD) is charged with leading their business unit by guiding the team’s overall vision, creating strategies to reach growth targets and managing and mentoring staff. The MD plays an integral role in securing new opportunities for the firm in leading new business proposals and pitch processes. Responsibilities also include providing clients with senior advice, counsel and integrated strategies to help them reach their goals and elevating both firm and individual expertise in important industry areas.

Bachelors 15

Executive Vice President

The Executive Vice President (EVP) serves as a business unit leader and is responsible for driving new business, maintaining and growing a P&L and overseeing financial account management. Externally, the EVP also leads strategic communications and provides senior counsel and strategy for a portfolio of work to lead their clients to success.

Internal responsibilities include leading and mentoring other team members and strengthening staff knowledge across the firm in new and emerging industry areas.

Bachelors 12

Senior Vice President

The Senior Vice President (SVP) provides vision and leadership for a portfolio of work. The SVP provides senior counsel and strategy for their clients to lead them to success and reach goals. The SVP leverages firm relationships to grow their portfolio and bring new business opportunities, mentor team members, oversee financial account management and expand the firm’s expertise in key skills and industries.

Bachelors 10

Vice President

The Vice President (VP) leads strategic and project planning from start to finish plus overall account management for multiple clients. Daily client-facing responsibilities include managing high-touch client communications, working closely with account staff to create strategy plans, reports and presentation materials. The VP oversees junior staff and checks their work to ensure all deliverables are free of errors and meet deadlines, leads capacity planning and expands client relationships to aid in bringing in new business. The VP also stays up to date on industry trends and media relationships to drive their team to success.

Bachelors 6

Berlin Rosen LLC GSA MAS Contract # 47QRAA24D00CS 6 of 7

Account Director

The Account Director (AD) works closely with their teams to lead large-scale communications strategies. Client-facing responsibilities include managing high-touch client communications, identifying concerns and providing solutions plus creatively landing stories and identifying new media opportunities for. The AD also leads a team of junior staff, ensuring that their deliverables are on time and free of errors. Additional responsibilities include helping senior leadership capacity plan to ensure the team is run efficiently and contributing to business development and growth efforts.

Bachelors 6

Account Supervisor

The Account Supervisor (AS) leads projects and works with their teammates to advance the communications strategy for their clients. Client responsibilities include strategizing and executing thought leadership programs, implementing integrated campaigns to reach key audiences and maintaining and growing relationships with industry-specific reporters. The AS also writes and edits internal and external documents such as press releases, op-eds, fact sheets, talking points, editorial board memos and communications plans. Management responsibilities include supporting and mentoring junior account staff members.

Bachelors 4

Senior Account Executive

The Senior Account Executive (SAE) is responsible for leading day-to-day account project management and collaborating with teammates to advance client communications strategies. Client responsibilities include implementing integrated campaigns to reach key audiences and maintaining and growing relationships with industry-specific reporters. The SAE also writes and edits internal and external documents such as press releases, op-eds, fact sheets, talking points, editorial board memos and communications plans. Management responsibilities include supporting and mentoring junior account staff members.

Bachelors 4

Account Executive

The Account Executive (AE) is responsible for a number of client-facing responsibilities including writing strong press materials, strategic memos and outreach reports. The AE also conducts strategic media outreach and monitoring to land client stories and insert them into the newscycle.

Additional responsibilities include conducting qualitative and quantitative research to analyze their clients’ position compared to their competitors plus target audience behavior to provide input for strategic communications. Internal responsibilities entail ensuring that account teams are meeting deadlines and following work plans while supporting and mentoring junior staff members.

Bachelors 3

Associate Account Executive

The Associate Account Executive (AAE) is responsible for writing high-quality press materials, strategic memos and outreach reports. The AAE conducts strategic media outreach and monitoring to land client stories and insert them into the newscycle. Additional responsibilities include providing qualitative and quantitative research to analyze their clients’ position compared to their competitors plus target audience behavior to provide input for strategic communications. Internal responsibilities entail ensuring that account teams are meeting deadlines and following work plans while supporting and mentoring junior staff members.

Bachelors 2

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Account Coordinator

The Account Coordinator (AC) supports the day-to-day tasks on projects and works with their teammates to drive the communications strategy and shape media coverage for their clients. The AC also oversees daily client communications and administrative tasks, including staffing weekly calls and developing press recaps. Additional responsibilities include providing input for strategic communications, ensuring that account teams are meeting deadlines and following work plans plus supporting and mentoring interns.

Bachelors 1

Associate Account Coordinator

The Associate Account Coordinator implements the basics of high-level communications strategy and media relations in addition to administrative tasks. Responsibilities include drafting daily reports, building press lists, gathering media clips, conducting media analyses and research projects, pitching reporters and copyediting. The Intern also drafts online content, assists in creating integrated strategy and content plus completing other communications and team-related tasks as needed.

High School

Education / Experience Substitutions 1 year of education = 1 year of experience 1 year of experience = 1 year of education

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule (MAS) and all services provided.

While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and / or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.

541810ODC - Other Direct Costs for Marketing and Public Relations Services

ODCs ODC Description

Awarded Ceiling Price

TV Ad Buys 1 month Broadcast Media advertising $228,064.48

Print Advertising Newspaper Print Advertisement $175,101.12

Digital Ads 3 months Digital Advertising $357,937.53

Out of Home Advertising 2 months Out of Home Advertising, 4 cities $71,123.43

Radio 5-day radio buy $58,397.98

Influencer Engagement Influencer engagement including one long video up to 12 mins and two short videos up to 60 seconds

$55,415.62

International Press Release International Press Release Distribution/Optimization $9,874.06

Press Release 1200 Word Press release $4,241.81