MAS - TGG Brand Marketing And Design Inc. - 47QRAA24D00CB

brand marketing + design, inc.

W H A T ’ S Y O U R

G O A L ?

We m a y n o t k n o w y o u y e t , b u t w e k n o w t h a t o u r e x p e r t i s e i n G r a p h i c D e s i g n , M a r ke t i n g , M a r ke t Re s e a r c h a n d A n a l y s i s a n d We b B a s e d M a r ke t i n g c a n h e l p y o u g e t w h e r e y o u w a n t t o g o .

We ’ r e h e r e t o h e l p .

F E D E R A L S U P P L Y S E R V I C E

G E N E R A L S E R V I C E S

A D M I N I S T R AT I O N

A u t h o r i z e d Fe d e ra l S u p p l y S c h e d u l e P r i c e L i s t

O n -l i n e a c c e s s to c o ntra ct o rd e ri ng i nfo rm ati o n, te rm s a n d c o n d iti o n s , u p - to - d ate p ri c i ng, a n d th e o pti o n to c re ate a n e l e ctro n i c d e l i ve r y o rd e r a r e ava i l abl e th ro ugh GSA Ad va ntage! ®, a m e n u- d ri ve n d atab a s e syste m.

Th e INTERNET a d d re s s GSA Ad va ntage! ® i s : GSAAd va ntage.gov

T G G B ra n d M a r ke t i n g a n d D e s i g n I n c .

3 9 0 1 B r i s c o e R u n Rd . , Pa r ke r s b u rg , W V 2 6 1 0 4 - 0 0 0 2 P h o n e : 3 0 4 - 4 8 2 - 6 0 74 Fa x : 3 2 3 - 8 1 7- 0 8 9 2 We b : h t t p s : / / w w w. t g gb ra n d m a r ke t i n g . c o m / U E I : Z 1 H Y N 8 2 9 2 E W 3 brand marketing + design, inc.

MULTIPLE AWARD SCHEDULE (MAS)

FSC GROUP: PROFESSIONAL SCHEDULE SERVICES FSC CLASS: R499

CONTRACT NUMBER: 47QRAA24D00CB

CONTRACT PERIOD: AUGUST 20, 2024 - AUGUST 20, 2029

ADMIN NAME

Cheryl Ferrebee

TITLE

President/Owner

PHONE

304-482-6074

EMAIL

cheryl@tggbrandmarketing.com

B u si n e ss s ize : Wo m a n O wn e d Sm a l l B u si n e s s

For m ore i nform ati on on ord eri ng from Fe d eral S u pply S ch e d u l e s go to th e GSA S ch e d u l e s page at GSA.gov.

C U S T O M E R I N F O R M AT I O N

1a. Awarded Services:

1a. Table of awarded Special Item Number(s) with appropriate cross-reference to item descriptions and awarded price(s).

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract: See page 4.

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided: See page 4.

2. Maximum Order: $1,000,000

3. Minimum Order: $100

4. Geographic Coverage (delivery area):

Domestic delivery that includes all U.S. Territories

5. Point(s) of Production: 3901 Briscoe Run Rd., Parkersburg, WV 26104-0002

6. Discount from List Prices or Statement of Net Price:

Government net prices (discounts already deducted)

7. Quantity Discounts: None

8. Prompt Payment Terms: Net 30 days Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. Foreign Items: Not applicable

10a. Time of Delivery: To be determined at the Task Order Level with the Ordering Activity

10b. Expedited Delivery: Contact Contractor

10c. Overnight and 2-day Delivery: Contact Contractor

10d. Urgent Requirements: Contact Contractor

11. F.O.B. Point(s): Destination

12a. Ordering Address(es): Same as Contractor

12b. Ordering Procedures: For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPAs) are found in Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment Address(es): 140 Gross St., Box 315, Marietta, Ohio, 45750

14. Warranty Provision: Contractor’s Standard Commercial Warranty Terms and Conditions

15. Export Packing Charges: Not Applicable

16. Terms and Conditions of Rental, Maintenance, and Repair: Not Applicable

17. Terms and Conditions of Installation:

Not Applicable

18a. Terms and Conditions of Repair Parts (indicating date of parts price lists and any discounts from list prices): Not Applicable

18b. Terms and Conditions for Any Other Services: Not Applicable

19. List of Service and Distribution Points: Not Applicable

20. List of Participating Dealers: Not Applicable

21. Preventive Maintenance: Not Applicable

22a. Special Attributes - such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants): Not Applicable

22b. If applicable, indicate that Section 508 compliance information is available on Electronic and Information Technology (EIT) supplies and services and show where full details can be found (e.g., contractor’s website or other location.) The EIT standards can be found at:

www.Section508.gov/: Not Applicable

23. Unique Entity Identifier (UEI) Number:

Z1HYN8292EW3

24. Notification regarding registration in System for Award Management (SAM) database: Contractor registered and active in SAM

P r i c e l i s t c u r r e n t a s o f C o n t ra c t Awa r d e f f e c t i v e A u g u s t 2 0 , 2 0 2 4 .

SINs RECOVERY SINs SIN DESCRIPTION 541430 541511 541613 541910

OLM

N/A N/A N/A N/A N/A

Graphic Design Services Web Based Marketing Marketing Consulting Services Marketing Relations and Analysis Order Level Materials (OLMs)

C U S T O M E R I N F O R M AT I O N

SIN LABOR CATEGORY GSA PRICE

INCLUDING IFF

541430 541511, 541613 541613, 541910 541613, 541910, 541511 541430, 541613, 541910, 541511 541430, 541511 541613, 541910 541613, 541910 541511

$78.99 $78.99 $78.99

$78.99 $78.99 $78.99 $78.99

$78.99

$78.99

Graphic Designer** Copywriter Media Strategist

Creative Director Market Research Analyst Marketing Strategist Web Designer

Brand Strategist

Project Manager

EDUCATION

Bachelors Bachelors Bachelors

Bachelors Bachelors Bachelors Bachelors

Bachelors

Bachelors

EXP

CONTRACTOR OR CUSTOMER

FACILITY OR BOTH

Both Both Both

Both Both Both Both

Both

Both

Graphic Designer**

The Graphic Designer is responsible for the creative conceptualization and technical implementation of graphic design solutions that support the clients’ brand promise, media plans and marketing strategies. Individual must be organized and detail-oriented, a clear communicator and capable of both sharing and receiving creative feedback and direction. Must be capable of managing the creative concept within the parameters of the clients’ brand identity standards and the capabilities and limitations of the respective media, delivering files that are technically and visually without error.

JOB TITLE FUNCTIONAL

RESPONSIBILITIES

Copywriter The Copywriter creates the written content that accompanies the visual elements in all client promotional material, including but not limited to: print collateral, radio and TV scripts, Internet, social media and direct marketing.

Working with the Account Director, the Copywriter should follow each client’s brand messaging and tone, as well as consider the unique qualities of each medium. Capable of translating the details about client brands and competitive research into compelling, creative and original content to engage the targeted audience, this role requires strong verbal and written skills. The Copywriter must also be detail oriented and able work under and meet strict deadlines.

Media Strategist

The Media Strategist identifies the best mix of media channels to deliver effective marketing or advertising messages to the agency’s targeted audience. The ability to negotiate for media space and time, monitor placements and manage contracts is critical. This role is also responsible for analyzing and researching market demographics. Attentive to details, the Media Buyer uses research data to recommend the best media strategies for product/brand exposure within the clients’ allocated budgets. The Media Planner must have strong interpersonal and communication skills, as they discuss advertising strategies with clients. Must have a collaborative attitude as all media strategies must be coordinated with the Market Research Analyst, Account Director and Brand Marketing Strategist.

L A B O R C AT E G O R Y

D E S C R I P T I O N S

Brand Strategist

The Brand Strategist works directly with the client, Market Research Analyst, Copywriter and Graphic Designer to interpret market and competitive research in order to provide operating advice and assistance on marketing issues, such as developing marketing objectives and policies, sales forecasting, marketing planning and strategy, and the development of multi-media campaigns. The Brand Strategist designs and manages the execution, tracking and reporting of campaigns and client events. This role also oversees the design and development of brand identities and naming. Should be proficient in professional and creative writing and have engagement presentation skills.

MIN.

EXPERIENCE

Bachelors

EDUCATION

Bachelors

Bachelors

Bachelors

Project Manager

The Project Manager provides day-to-day oversight of all client projects, managing active assignments, pending deadlines, tracking budgets and proactively managing communications between the firm and the client to ensure the efficient, on-budget development and timely delivery of all client projects, including marketing planning and strategy, and multi-media campaigns. This individual directs all of the firm’s staff, vendors and contributors involved in each project. Working closely with the Creative Director and Brand Strategist, the Project Manager supports the execution of client events, presentations and media scheduling. This role must also pitch ideas, develop strategies and demonstrate problem-solving abilities to address client requests.

JOB TITLE FUNCTIONAL

RESPONSIBILITIES

Creative Director

The Creative Director is the head of the creative staff, oversees vendors, photographers, printers and all those working on client projects. He or she will also work with the Account Director to make sure all client needs are met and has the final creative authority. The Creative Director will develop creative briefs, client proposals, pitch ideas and overall ensure each creative project stays on track. This role keeps team members on deadline, leads brainstorming sessions, conceptualizes ideas, assign projects to staff and meets with all stakeholders in projects and campaigns. This position requires strong people, persuasion and presentation skills. In addition, an extensive knowledge of graphic fundamentals, print and web capabilities, as well as marketing and advertising principles, are beneficial.

Market Research Analyst

Adept at identifying and utilizing credible information sources, the Market Research Analyst must possess a clear understanding of brand marketing principles, media, consumer behavior and business economics. This individual must be able to develop and implement primary research tactics and accurately translate both primary and secondary market research results into actionable business strategies. Must be able to establish metrics to measure, evaluate and modify strategies as needed. Must possess professional level communication skills and be comfortable and capable of meeting with and presenting to agency leadership and clients.

L A B O R C AT E G O R Y

D E S C R I P T I O N S

Marketing Strategist

The Marketing Strategist will work with the client, Copywriter, Media Strategist and Graphic Designer to design, implement and direct client marketing and media plans. As the keeper of the client brand, the Marketing Strategist must maintain consistent alignment between the client’s brand position, messages and identity and the creative output and media. Mindful of market threats and opportunities, the Marketing Strategist is responsible for delivering products and services on time, on spec and on budget while tracking and reporting relevant metrics to the firm and the client.

MIN.

EXPERIENCE

Bachelors

EDUCATION

Bachelors

Bachelors

Bachelors

Web Designer

The Web Designer creates the look, layout and features of client websites and associated applications. This position requires a strong proficiency in graphic design and must work closely with the Account Director and Creative Director to meet client needs.

1Bachelors

C O N T I N U E D

The Service Contract Labor Standards, formerly the Service Contract Act (SCA), apply to this contract and it includes SCLS applicable labor categories. Labor categories and fixed price services marked with a (**) in this pricelist are based on the U.S. Department of Labor Wage Determination Number(s) identified in the SCLS/SCA matrix. The prices awarded are in line with the geographic scope of the contract (i.e., nationwide).

S E R V I C E C O N T R A C T L A B O R

S TA N D A R D S M AT R I X

LABOR CATEGORY/FIXED-PRICE SERVICE

AND OCCUPATION CODE/TITLE

WAGE DETERMINATION

(WD) NUMBER

Graphic Designer 2015-4355

SCA EQUIVALENT CODE TITLE

15080 – Graphic Artist

We’ re a woman -owned powerh ou se . W i t h advanced degrees an d d e cades o f c ombin e d e xp e r i ence , we have t he p e r sp e c t i ve to hea r you r ne e d s an d t he know-how to d e l i v e r re su l t s . We a re love r s o f a r t and c onsume rs o f i n fo rmat ion , a lways l ook i n g to expand ou r know l e d g e and in sp i ra t i on . Wh at can we lea rn f rom you ?

w i s d o mw i s d o m

W it h ou r yea r s o f wor k i n t he f i e l d , we ha ve as sembl ed a l a rge pa r t ne r ne twor k , w i t h ea ch member ’s c ra f t focus ed a nd f i ne -tuned . W hen we qu i ck l y connec t w i t h i n ou r re l i a b l e ne twor k , i t mea ns you r cha l l enges ge t s o l u t i ons f a s te r. Need a web per s on?

We ha ve you cove red .

Look ing fo r SEO ? No p rob lem. T i me fo r a b rand re f res h? We ca n do t ha t .

a g i l i t ya g i l i t y

Ma ny o f ou r c l i en t and pa r t ne r re l a t i onsh ips span deca des – beca use we inves t t i me , ene rgy a nd a who le l o t o f ca re . We tak e t ime to l i s t en a nd unders tand t he cha l l enges f a ced by eac h i nd i v i dua l a nd bus iness , t he oppor t un i t i e s a head and where ea ch c l i en t sees t he i r bus i nes s mov i ng . We a re i n t h i s fo r t he l ong hau l and we cont i nue t o ea rn t rus t by cons i s t en t l y de l i ve r ing s ma r t s o l u t i ons .

e n d u r i n g e n d u r i n g r e l a t i o n s h i p sr e l a t i o n s h i p s

W H Y T G G ?

I N T E R E S T E D I N A D E E P E R D I V E ?

We kn ow sometimes marketing-speak isn’t as clear to yo u as it i s to o ur team of experts and design ge eks. So here are some perspe ctives that we bring – and qualities that o ur cl ients tel l us th ey value.

MarthaMartha CherylCheryl

Company owner for more than two decades, Cheryl focuses on:

• Marketing strategy

• Media planning

• Campaign creation

• Agency vision e x p e r i e n c e de x p e r i e n c e d

As a senior collaborator and co-leader, Martha focuses on:

• Brand strategy

• Competitive analysis

• Project management

• Art direction l e a d e r s h i pl e a d e r s h i p

S O M E C L I E N T S I N O U R P O R T F O L I O

Authentic American Heritage Destinations

Northwestern West Virginia