MAS - HCN Global, LLC - 47QRAA22D00EA

GENERAL SERVICES ADMINISTRATION

Federal Supply Service

Authorized Federal Supply Schedule Price List On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!®, a menu-driven database system. The INTERNET address GSA Advantage!® is: GSAAdvantage.gov.

Multiple Award Schedule Federal Supply Group: Professional Services

Contract Number: 47QRAA22D00EA

Contract Period: August 31, 2022 through August 30, 2027

Hispanic Communications Network (HCN) 529 14th Street NW, Suite 827 Washington, DC 20045

Phone: 202.637.8800 Fax: 202.217.3693 www.hcnglobal.com

Contract Administrator:

LeShaundra Cordier

Phone: 770-634-5377 E-mail: leshaundra.cordier@hcnglobal.com

Business Size: Small Business

For more information on ordering go to the following website: https://www.gsa.gov/schedules.

Price list current as of Modification #PA-0015 effective March 10, 2025

Prices Shown Herein are Net (discount deducted) http://www.hcnmedia.com/ mailto:rachel.hunt@hcnmedia.com http://www.gsa.gov/schedules

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47QRAA22D00EA

CUSTOMER INFORMATION

1a. Table of awarded special item number(s) with appropriate cross-reference to item descriptions and awarded price(s).

SINs SIN Title 541810 Advertising Services 541613 Marketing Consulting Services 512110 Video/Film Production 541430 Graphic Design Services 541511 Web Based Marketing 541820 Public Relations Services 541910 Marketing Research and Analysis 541810ODC Other Direct Costs for Marketing and Public Relations Services OLM Order-Level Materials (OLM’s)

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. Those contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply. See Attached Pricelist.

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item. See Attached Pricelist.

2. Maximum order: $1,000,000

3. Minimum order: $100

4. Geographic coverage (delivery area). Domestic, 50 states, Washington, DC, Puerto Rico, US Territories and to a CONUS port or consolidation point for orders received from overseas activities.

5. Point(s) of production (city, county, and State or foreign country).

529 14th Street NW, Suite 827, Washington, DC 20045

6. Discount from list prices or statement of net price. Government Net Prices (discounts already deducted.)

7. Quantity discounts. None

8. Prompt payment terms. Net 30 days. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. Foreign items (list items by country of origin). Not Applicable

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10a. Time of delivery. (Contractor insert number of days.) Specified on Task Order

10b. Expedited Delivery. Items available for expedited delivery are noted in this price list. Contact Contractor

10c. Overnight and 2-day delivery. Contact Contractor

10d. Urgent Requirements. Contact Contractor

11. F.O.B. point(s). Destination

12a. Ordering address(es). Same as Contractor

12b. Ordering procedures: For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPA’s) are found in Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment address(es). Same as Contractor

14. Warranty provision. Contractor’s standard commercial warranty.

15. Export packing charges. Not Applicable

16. Terms and conditions of rental, maintenance, and repair. Not Applicable

17. Terms and conditions of installation. Not Applicable

18a. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices. Not Applicable

18b. Terms and conditions for any other services. Not Applicable

19. List of service and distribution points. Not Applicable

20. List of participating dealers. Not Applicable

21. Preventive maintenance. Not Applicable

22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants). Not Applicable

22b. If applicable, indicate that Section 508 compliance information is available on Electronic and Information Technology (EIT) supplies and services and show where full details can be found (e.g.

contractor’s website or other location.) The EIT standards can be found at: www.Section508.gov/. Not Applicable

23. Unique Entity Identifier (UEI) number. W3ZMR6GUM5W9 http://www.section508.gov/

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24. Notification regarding registration in System for Award Management (SAM) database.

Contractor registered and active in SAM.

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule (MAS) and all services provided. While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101,

22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and / or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.

Substitution Matrix

Experience Substitutions H.S diploma plus 6 years of experience equals Bachelor’s degree Associate degree plus 4 years of experience equals Bachelor’s degree Bachelor’s degree plus 4 years of experience equals Master’s degree Education Substitutions Bachelor’s degree plus 4 years of experience may be substituted for an MBA Bachelor’s degree plus 4 years of experience may be substituted for a Master’s degree Certification Substitution Professional certification mas be substituted for an additional year of experience An additional year of experience may be substituted for a professional certification

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GSA Professional Services SINs Pricing SINs: 541613, 541810, 512110, 541430, 541511, 541820, 541910

Labor Category Labor Category Description Minimum

Education

Min Years of Exp.

Year 1 Pricing

8/30/2022 - 8/29/2023

Year 2 Pricing

8/30/2023 - 8/29/2024

Year 3 Pricing

8/30/2024 - 8/29/2025

Year 4 Pricing

8/30/2025 - 8/29/2026

Year 5 Pricing

8/30/2026 - 8/29/2027

Account Executive, Level III

Promotes Product/Service by studying marketing plans; consulting with product and market managers;

defining, developing, implementing, and monitoring advertising programs; determining and analyzing advertising production requirements.

Bachelors 6 $142.89 $147.17 $151.59 $156.13 $160.82

Account Executive, Level II

Promotes Product/Service by developing marketing plans; consulting with product and market managers;

defining, creating, implementing, and monitoring advertising programs; determining and analyzing advertising production requirements; and providing quality control.

Bachelors 3 $141.90 $146.17 $150.55 $155.06 $159.72

Account Executive, Level I

Promotes Product/Service by coordinating marketing plans with senior level managers. Assists with implementation and monitoring of marketing programs as well as quality control. Supports day-to-day client and internal team communications.

Bachelors 1 $108.80 $112.06 $115.43 $118.89 $122.46

Art Director, Level II

Work with client and provide direction to project team to ensure all Art, graphics, sketches, designs and layout style goals are achieved.

Bachelors 8 $143.61 $147.92 $152.35 $156.93 $161.63

Art Director, Level I

Works with client and provide direction to project team to ensure all art, graphics, sketches, designs and layout style goals are achieved for visual and/or audio.

Bachelors 1 $106.67 $109.87 $113.17 $116.56 $120.06

Audio/Visual Specialist

A member of the production crew with related experience as sound recordist or mixer on short format and long format media projects.

Bachelors 4 $138.28 $142.43 $146.70 $151.10 $155.64

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Labor Category Labor Category Description Minimum

Education

Years of

Exp.

Year 1 Pricing

Year 2 Pricing

Year 3 Pricing

Year 4 Pricing

Year 5 Pricing

Broadcast Production Director

Oversees the entire production of the broadcast.

Supervises the Broadcast Production staff to ensure utmost quality product. Produces programs by appropriate equipment, lighting, audio and operational equipment.

Bachelors 10 $184.37 $189.90 $195.60 $201.46 $207.51

Broadcast Production Supervisor

Produces Broadcast Programs by determining camera, audio, and lighting requirements; selecting and assembling scenery and props; supervising setup and production equipment; and operating equipment.

Bachelors 8 $161.33 $166.17 $171.15 $176.29 $181.58

Copywriter

Develops clear and effective promotional messages by studying message objectives; clarifying requirements with copy editors; studying background and technical materials; interviewing marketing, sales, and technical representatives.

Bachelors 2 $106.03 $109.21 $112.48 $115.86 $119.34

Cultural / Linguistic Reviewer

Experienced Linguist well versed in translation, interpretation and application of the Spanish language. Must be fluent in Spanish. Must be able to identify, apply and correct grammar, syntax, semantics, origin, and phonetics for all campaigns.

Bachelors 2 $137.42 $141.54 $145.78 $150.16 $154.66

Digital / Interactive

Media Manager

Creates multimedia designs by analyzing customer requirements and target market; combining graphics, text, and digital audio and video using development tools; creating visualizations of product or service benefits; determining illustration style, color palettes, typography, and screen layouts.

Bachelors 4 $152.88 $157.46 $162.19 $167.05 $172.06

Director of Public

Relations

Builds Client image by understanding client objectives, perspectives, issues, and requirements; obtaining and studying issue information; evaluating and offering communication options to client; establishing communication positions, targets, standards, and timetables.

Bachelors 3 $146.63 $151.03 $155.57 $160.23 $165.04

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Labor Category Labor Category Description Minimum

Education

Years of

Exp.

Year 1 Pricing

Year 2 Pricing

Year 3 Pricing

Year 4 Pricing

Year 5 Pricing

Earned Media Specialist

Supports media initiatives by maintaining contact lists, tracking news coverage, and handling logistics. Has a broad understanding of media and earned media and knows how to position a story so it receives coverage.

Bachelors 6 $152.12 $156.69 $161.39 $166.24 $171.22

Editor

Supports writing projects and aids in ensuring communications clearly relay client key messages and adhere to requirements. Performs document quality assurance and quality control reviews. Works with staff to improve writing flow and layout. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.

Bachelors 3 $106.03 $109.21 $112.48 $115.86 $119.34

Financial Manager

Tracks all paperwork, verifying costs incurred, preparing invoices, and ensuring compliance with contract requirements.

Bachelors 6 $127.02 $130.83 $134.76 $138.80 $142.96

Focus Group Moderator /

Bilingual

Ability to conduct and facilitate productive Focus Group discussion to provide client candid reactions of their customers, employees, and other stakeholders.

Produce qualitative information from focus group discussion. Must be fluent in two languages (preferably Spanish) and have six years of moderator experience.

Bachelors 2 $142.89 $147.17 $151.59 $156.13 $160.82

Graphic Designer

Organizes and implements work product utilizing software necessary to provide graphical products in support of customer deliverables.

Bachelors 3 $115.23 $118.69 $122.25 $125.91 $129.69

Managing Director

Provides executive level management and leadership to the overall marketing / branding strategy and client solution. Ensures Client satisfaction, ultimate quality assurance and builds customer relationships.

Bachelors 18 $248.86 $256.32 $264.01 $271.93 $280.09

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Labor Category Labor Category Description Minimum

Education

Years of

Exp.

Year 1 Pricing

Year 2 Pricing

Year 3 Pricing

Year 4 Pricing

Year 5 Pricing

Media Planner/

Buyer

Leads and implements media relations initiatives.

Builds long-term relationships with media outlets and writes and distributes information pieces and responses to queries. Promotes government initiatives and campaigns in order to earn coverage. Usually in the form of a radio or TV interview, print article or PSA airing.

Bachelors 8 $152.12 $156.69 $161.39 $166.24 $171.22

Media Planning Director

Provides subject expertise in implementing advertising media, brochures, radio, and print products in support of customer deliverables Responsible for negotiating, scheduling and buying appropriate media. Must identify target audience and ensure media reaches target audience. Works closely with media planner to implement media plan. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals.

Bachelors 10 $161.33 $166.17 $171.15 $176.29 $181.58

Mobile Marketing Manager

Works with the Director of Media Planning and provides subject expertise in implementing and tracking mobile marketing objectives. This includes all mobile advertising, WAP wireless web applications, text messaging(SMS), mobile video, email campaigns as well as tracking broadcast, print and outdoor campaigns. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals.

Bachelors 4 $152.12 $156.69 $161.39 $166.24 $171.22

Principal Subject Matter Expert

Delivers the most up-to-date research, insights, analysis and advanced expertise on specific subjects, issues and themes based on field of experience.

Ensures Client and target audiences have access to timely and accurate information and approaches for ultimate quality assurance and optimized end results.

Bachelors 20 $234.67 $241.71 $248.97 $256.43 $264.13

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Labor Category Labor Category Description Minimum

Education

Years of

Exp.

Year 1 Pricing

Year 2 Pricing

Year 3 Pricing

Year 4 Pricing

Year 5 Pricing

Project Assistant

Assists Account Executives in minor tasks and coordination of deliverables for Client. Supports planning, direction and on-time work activity for staff involved.

Bachelors 1 $72.60 $74.78 $77.03 $79.34 $81.71

Project Coordinator

Assists Account Executives managing projects in the day to day coordination of minor tasks. Supports planning, direction and work activity for staff involved.

Ensures all elements are delivered on time to Client.

Bachelors 1 $93.44 $96.24 $99.13 $102.11 $105.17

Project Director

Daily interaction with Client. Implements strategy while managing development, execution and monitoring of project plan. Should be innovative and be able to identify short term and long term opportunities for the client.

Masters 8 $161.33 $166.17 $171.15 $176.29 $181.58

Research Assistant

Assists with basic research and general support for all Client deliverables. Bachelors 1 $61.95 $63.81 $65.72 $67.70 $69.73

Senior Account

Executive, Level II

Manages overall program, coordinates with Customer, ensures quality of deliverables, tracks budget and profitability. Supervises Account Executives.

Bachelors 10 $185.31 $190.87 $196.59 $202.49 $208.56

Senior Account

Executive, Level I

Manages day to day contact with Client. Provides senior level management of major tasks of the contract. Oversees planning, direction and coordination of work activity for staff involved.

Bachelors 8 $161.33 $166.17 $171.15 $176.29 $181.58

Senior Art Director

Overall responsibility for all Art direction at various stages with client, supervised Art Director. Provides senior level expertise and uses computer graphic systems to produce graphic sketches, designs, and copy layouts. Sets size, color scheme and style to achieve goals set for finished product.

Bachelors 10 $161.33 $166.17 $171.15 $176.29 $181.58

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Labor

Category

Labor Category Description

Minimum Education

Years of

Exp.

Year 1 Pricing

Year 2

Year 3

Year 4

Year 5

Senior

Copywriter

Supervises Copywriter, edits work. Develops clear and effective promotional messages. Produces advertising materials by studying business strategies and objectives; creating content concepts; defining writing project purpose and scope for advertising and collateral materials; contracting with writers.

Bachelors

$115.23

$118.69

$122.25

$125.91

$129.69

Creative Director

Develops creative strategies and concepts. Develops marketing and communication design by examining client objectives; analyzing products/services characteristics; establishing creative design and plan;

maintaining design integrity.

$235.08

$242.14

$249.40

$256.89

$264.59

Director of Public

Relations

Builds Client image by understanding client objectives, perspectives, issues, and requirements; obtaining and studying issue information; evaluating and offering communication options to client; establishing communication positions, targets, standards, and timetables.

$184.37

$189.90

$195.60

$201.46

$207.51

Graphic Designer

Works with sales, public relations and promotional department to develop communications materials.

Familiar with a variety of the field's concepts, practices, and procedures. Performs a variety of tasks.

May direct and lead the work of others. A wide degree of creativity and latitude is expected.

$146.30

$150.69

$155.21

$159.87

$164.66

Program Director

Supervises and Leads Creative Team to develop and fine tune the umbrella strategies and concepts to achieve a successful solution for the client. Ensures Client satisfaction, ultimate quality assurance and builds customer relationships.

$235.08

$242.14

$249.40

$256.89

$264.59

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Labor

Category

Labor Category Description

Minimum Education

Years of

Exp.

Year 1

Year 2

Year 3

Year 4

Year 5

Senior Web Designer/De veloper

Leads technical staff, Creates graphic interfaces for all interactive projects. Provides Senior level implementation of expertise of information technology. Designs and constructs web pages/sites including incorporating graphic user interface (GUI) features and other techniques. Maintains and provides ongoing design of the website, promos and ad banners, seasonal content specials and custom chat launcher design for partners. Relies on experience and judgment to plan and accomplish goals. Performs a variety of complicated tasks. May lead and direct the work of others.

$155.15

$159.81

$164.60

$169.54

$174.63

Strategic Planning Director

Works with the senior staff in each functional area:

Creative, Public Relations, Production, and Account Management to formulate a strategic plan to be executed by each Program. Works with clients to ensure end goal for each campaign is achieved.

$207.42

$213.64

$220.05

$226.65

$233.45

Subject Matter Expert

Delivers the most up-to-date research, insights, analysis and expertise on specific subjects, issues and themes based on field of experience. Ensures Client and target audiences have access to timely and accurate information and approaches for ultimate quality assurance and optimized end results.

$165.55

$170.52

$175.64

$180.91

$186.34

Translator / TransCreato r

A member of the creative team who works on culturally driven linguistic translations either pre-production and/or post-production with a minimum of seven years’ experience as a translator and a four-year Bachelor’s degree in languages and/or writing.

$137.42

$141.54

$145.78

$150.16

$154.66

Web

Programmer

Develops HTML, Javascript, etc. for Client, creates graphic interfaces. Designs and constructs web pages/sites including incorporating graphic user interface (GUI) features and other techniques.

Maintains and provides ongoing design of the website, promos and ad banners, seasonal content specials and custom chat launcher design for partners.

$137.42

$141.54

$145.78

$150.16

$154.66

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541810ODC Pricing

ODC Product ODC Description GSA Rate

Short-format Audio Production Short Format - 60" Radio Spots & Public Service Announcements (PSA) $5,183.59 Distribution and Placement Services - 1 broadcast National distribution for one (1) broadcast on HCN Affiliate Radio Network - (250+ affiliate radio stations)

$112,475.95

Custom Long-Format Talk Radio Shows Production for 1-hour custom radio show $13,329.23 Bienvenidos a America Weekly Radio Show Sponsorship

Package Full package: 60" Radio Spot Placement (max 3 spots), In-Show Sponsor Mentions, In-Show Feature Segment

$21,129.29 Epicentro Politico Weekly Radio Show Sponsorship Package 60" Radio Spot Placement (max 2 spots) $4,936.75

Television Production Services 30" TV Spot $156,001.30 Distribution and Placement Services - 60 Stations National Distribution to 60 Stations - Electronic & Hardcopy Pkg $11,937.06

Design Services Newspaper Ad (Print production/print services) $19,697.63 OUT-OF-HOME (OOH) / OUTDOOR Public Transit - Design, Production, Media Buy/Earned Media Placement $82,547.40

Website Creation (basic, non-2.0) Website design and programming. $49,367.50 Podcasts Podcast (audio) production, maximium 5 minutes $4,936.75

Webisodes Digital video production, maximum 3 minutes $11,916.33 Banner Ad Design (Series Panel - 3 Flash) Banner ad set, static and rich $20,981.19

IN-CALL MEDIA / PREPAID CALLING CARDS Production, Media Buy for In-Call Audio Branding - Multiple Markets $20,981.19

MEDIA RELATIONS, SECURING EARNED/DONATED

MEDIA

Pitching & Tracking for Radio/TV PSAs, Spokesperson Media Interviews

$33,046.60

Promotional Kits Duplication, Folders, S&H (2000) $34,754.72 Focus Groups 2 Focus Groups in 1 Market, with 1 POV report $16,926.14

Culturally & Linguistically Relevant TransCreations - 100,000 words

TransCreation of 100,000 English-language words into culturally driven messaging / copy.

$25,029.32

MARKETING STRATEGY Development of integrated marketing strategy based on culturally driven market research. Includes development of target audience segments, creative brief and multi-channel approach.

$49,367.50

HISPANIC CELEBRITY SPOKESPERSON -

RECRUITMENT and MANAGEMENT

Engagement of one (1) Hispanic celebrity to participate in client initiative.

$12,341.88

LaRedHispana.org Website Features Development of one (1) feature page for client initiative on HCN's public-facing website, LaRedHispana.org.

$3,526.45

La Red Hispana Social Media Posts/Publications Distribution of content on HCN's owned social media and digital channels $15,113.35 Micro-influencer Recruitment and Engagement 1 micro-influencer endorsement $4,534.01 Macro-influencer Recruitment and Engagement 1 macro-influencer endorsement $20,151.13