MAS - Kennell & Associates Inc. - 47QRAA20D0059

General Services Administration Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List Online access to contract ordering information, terms and conditions, pricing, and the option to create an electronic delivery order are available through GSA Advantage!®. The website for GSA Advantage!® is: https://www.GSAAdvantage.gov.

Multiple Award Schedule

FSC Group: Information Technology & Professional Services

FSC Class: D399, R408

Contract Number: 47QRAA20D0059

Contract Period: March 26, 2020 – March 25, 2030

Kennell & Associates, Inc.

3120 Fairview Park Drive

Suite 220, Falls Church, VA 22042-4517 Telephone: (703) 269-6159

Fax: (703) 269-6151 http://www.kennellinc.com

Contract Administrator: Bart Smith, (703) 269-6159, bsmith@kennellinc.com

Business Size: Small

For more information on ordering go to the following website: https://www.gsa.gov/schedules.

Price list current as of Modification #PO-0014 effective March 26, 2025

Prices Shown Herein are NET (discount deducted) https://www.gsaadvantage.gov/ mailto:bsmith@kennellinc.com http://www.gsa.gov/schedules

Kennell & Associates, Inc. 47QRAA20D0059 Page i

TABLE OF CONTENTS

GENERAL CONTRACT INFORMATION

CONTRACT OVERVIEW

CONTRACT ADMINISTRATOR

MARKETING AND TECHNICAL POINT OF CONTACT

BRIEF COMPANY OVERVIEW

CONTRACT USE

CONTRACT SCOPE

SPECIAL ITEM NUMBER (SIN) DESCRIPTIONS

INSTRUCTIONS FOR PLACING ORDERS FOR SERVICES BASED ON GSA SCHEDULE HOURLY

RATES

LABOR CATEGORY DESCRIPTIONS

HOURLY RATES FOR SERVICES

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GENERAL CONTRACT INFORMATION

1a. Table of awarded special item number(s) with appropriate cross reference to item descriptions and awarded price(s):

SINs Recovery SIN Title

54151HEAL

54151HEALSTLOC

54151HEALRC

Health Information Technology Services

541611 541611RC Management and Financial Consulting, Acquisition and Grants Management Support, and Business Program and Project Management Services

OLM OLMRC Order-Level Materials (OLM’s) State & Local Purchasing Programs:

• Disaster Recovery Purchasing Program (RC) Section 833 of the National Defense Authorization Act allows state and local governments to purchase products and services to facilitate recovery from a major disaster. This includes advance and pre-positioning in preparation for a disaster.

• Section 211 of the E-Government Act of 2002 (the Act) amended the Federal Property and Administrative Services Act to allow for "Cooperative Purchasing." The Cooperative Purchasing Program allows state, local, and tribal governments to purchase IT, security, and law enforcement products and services offered through specific Schedule contracts. Cooperative Purchasing allows eligible entities to purchase from approved industry partners, at any time, for any reason, using any funds available.

• Federal Grants During Public Health Emergencies Section 319 of Public Health and Services Act.

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment discounts, or any other concession affecting price.

Contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply:

Please refer to our rates on page #10

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility, and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, the Contractor shall insert “Not applicable” for this item:

Please refer to page #6

2. Maximum Order:

The maximum order threshold represents the point where, given the dollar value of the potential order, the Schedule Contractor may decline the order. Schedule contractors are encouraged, but not obligated, to accept orders exceeding this limit.

SINs Maximum Order

54151HEAL $500,000

541611 $1,000,000

OLM $250,000

3. Minimum Order: $100

4. Geographic Coverage (delivery area): Domestic Only

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5. Point(s) of production (city, county, and State or foreign country: Not Applicable

6. Discount from list prices or statement of net price: Government Net Prices (discounts already deducted.)

7. Quantity Discounts: Not Applicable

8. Prompt Payment Terms: Net 30 days

Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. Foreign Items: None

10a. Time of Delivery: Contact Contractor

10b. Expedited Delivery: Contact Contractor

Items available for expedited delivery are noted in this price list.

10c. Overnight and 2-Day Delivery: Contact Contractor

10d. Urgent Requirements: Contact Contractor

11. F.O.B. Point(s): Destination

12a. Ordering Address(es): Kennell & Associates, Inc.

Attn: Bart Smith /GSA Orders

Suite 220, Falls Church, VA 22042-4517

12b. Ordering procedures: See Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment Address(es): Kennell & Associates, Inc.

Attn: GSA Orders /Accounts Receivable

Suite 220, Falls Church, VA 22042-4517

14. Warranty Provision: Not Applicable

15. Export Packing Charges, if applicable: Not Applicable

16. Terms and conditions of rental, maintenance, and repair (if applicable):

Not Applicable

17. Terms and conditions of installation (if applicable): Not Applicable

18a. Terms and conditions of repair parts indicating date of parts, price lists and any discounts from list prices (if applicable):

18b. Terms and conditions for any other services (if applicable):

19. List of service and distribution points (if applicable):

20. List of participating dealers (if applicable): Not Applicable

21. Preventative maintenance (if applicable) Not Applicable

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22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants.):

22b. If applicable, indicate that Section 508 compliance information is available for the information and communications technology (ICT) products and services offered and show where full details can be found (e.g., Contractor’s website or other location). ICT accessibility standards can be found at https://www.section508.gov/.

23. Unique Entity Identifier (UEI) number. DC55L89GKCT5

24. Kennell & Associates, Inc. is registered and active in the System for Award Management (SAM) database.

https://www.section508.gov/

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CONTRACT OVERVIEW

GSA awarded Kennell & Associates, Inc. a GSA Federal Supply Schedule contract for Multiple Award Schedule (MAS), Contract No. 47QRAA20D0059. The current contract period is 3/26/2025 - 3/25/2030. GSA may exercise a total of up to three additional 5 year option periods. The contract allows for the placement of Firm Fixed Price or Time and Materials task orders using the labor categories and ceiling rates defined in the contract.

CONTRACT ADMINISTRATOR

Bart Smith Kennell & Associates, Inc.

3120 Fairview Park Drive, Suite 220, Falls Church, VA 22042-4517 Telephone: (703) 269-6159 Fax Number: (703) 269-6151 Email: bsmith@kennellinc.com

MARKETING AND TECHNICAL POINT OF CONTACT

Bart Smith Kennell & Associates, Inc.

3120 Fairview Park Drive, Suite 220, Falls Church, VA 22042-4517 Telephone: (703) 269-6159 Fax Number: (703) 269-6151 Email: bsmith@kennellinc.com

BRIEF COMPANY OVERVIEW

Kennell and Associates, Inc., is a research and consulting firm specializing in healthcare policy analysis of Federal healthcare programs and private sector organizations. Based in the National Capital Area, Kennell and Associates qualifies as a small business with a staff of highly experienced professionals with specialized expertise and deep institutional knowledge. For more than 20 years, Kennell and Associates has been committed to providing insightful analysis, creative solutions, efficient use of resources, and timely delivery of results to support the goals and needs of our clients.

CONTRACT USE

This contract is available for use by all federal government agencies, as a source for the Multiple Award Schedule, for domestic use. Executive agencies, other Federal agencies, mixed –ownership Government corporations, and the District of Columbia; government contractors authorized in writing by a Federal agency pursuant to 48 CFR 51.1; and other activities and organizations authorized by statute or regulation to use GSA as a source of supply may use this contract. Additionally, contractors are encouraged to accept orders received from activities within the Executive Branch of the Federal Government.

CONTRACT SCOPE

The contractor shall provide all resources including personnel, management, supplies, services, materials, equipment, facilities and transportation necessary to provide a wide range of professional services as specified in each task order.

Services specified in a task order may be performed at the contractor’s facilities or the ordering agencies’ facilities.

The government will determine the contractor’s compensation by any of several different methods (to be specified at the task order level) e.g., a firm-fixed price for services with or without incentives, labor hours or time-and-material.

SPECIAL ITEM NUMBER (SIN) DESCRIPTIONS

The Special Item Numbers (SINs) available under this contract provide services across the full life cycle of a project.

When task orders are placed, they must identify the SIN or SINs under which the task is being executed. Kennell & Associates, Inc. has been awarded a contract by GSA to provide services under the following SINs:

• SIN 54151HEAL Health Information Technology Services

• SIN 541611 Management and Financial Consulting, Acquisition and Grants Management Support, and

Business Program and Project Management Services

• SIN OLM Order Level Materials

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INSTRUCTIONS FOR PLACING ORDERS FOR SERVICES BASED ON

GSA SCHEDULE HOURLY RATES

GSA provides a streamlined, efficient process for ordering the services you need. GSA has already determined that Kennell & Associates, Inc. meets the technical requirements and that our prices offered are fair and reasonable.

Agencies may use written orders; facsimile orders, credit card orders, blanket purchase agreement orders or individual purchase orders under this contract.

If it is determined that your agency needs an outside source to provide MAS services, follow these simple steps:

Orders under the Micro-Purchase Threshold

• Select the contractor best suited for your needs and place the order.

Orders in-between the Micro-Purchase Threshold and the Simplified Acquisition Threshold

• Prepare a SOW or Performance Work Statement (PWS) in accordance with FAR 8.405-2(b).

• Prepare and send the RFQ (including SOW and evaluation criteria) to at least three GSA Schedule contractors.

• Evaluate, then make a "Best Value" determination.

Note: The ordering activity should request GSA Schedule contractors to submit firm-fixed prices to perform the services identified in the SOW.

Orders over the Simplified Acquisition Threshold

• Prepare the RFQ (including the SOW and evaluation criteria) and post on eBuy to afford all Schedule contractors the opportunity to respond, or provide the RFQ to as many Schedule contractors as practicable, consistent with market research, to reasonably ensure that quotes are received from at least three contractors.

• Seek price reductions.

• Evaluate all responses and place the order, or establish the BPA with the GSA Schedule contractor that represents the best value (refer to FAR 8.405-2(d)).

Note: The ordering activity should request GSA Schedule contractors to submit firm-fixed prices to perform the services identified in the SOW.

Developing a Statement of Work (SOW)

In the SOW, include the following information:

• Work to be performed,

• Location of work,

• Period of performance;

• Deliverable schedule, and

• Special standards and any special requirements, where applicable.

Preparing a Request for Quote (RFQ)

• Include the SOW and evaluation criteria;

• Request fixed price, ceiling price, or, if not possible, labor hour or time and materials order;

• If preferred, request a performance plan from contractors and information on past experience; and include information on the basis for selection.

• May be posted on GSA’s electronic RFQ system, e-Buy

Please refer to GSA eLibrary (www.gsaelibrary.gsa.gov) for detailed SIN descriptions.

http://www.gsaelibrary.gsa.gov/

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LABOR CATEGORY DESCRIPTIONS

Experience Substitutions:

• Associates Degree + 2 years additional experience

• HS Diploma + 4 years additional experience

• HS Diploma + Professional or Industry Standard Technical Certification in a relevant field (e.g. Digital Video Engineering Professional, Microsoft Certified Solutions Expert, Certified Information Professional, Adobe Certified Associate, Certified Meeting Professional)

Equals Bachelors Degree

• Bachelors Degree + 2 years additional experience

• HS Diploma + Professional License (e.g. Project Management

Professional (PMP), Strategic Communication Management Professional)

Equals Masters Degree

• Masters Degree + 3 years additional experience Equals PhD

Education Substitutions:

• A Ph.D. may be substituted for 3 years of required experience with a Masters Degree or 5 years with a Bachelors Degree.

• A Masters Degree may be substituted for 2 years of required experience with a Bachelors Degree.

• A Bachelors Degree may be substituted for 4 years of required experience with a HS Diploma.

• An Associates Degree may be substituted for 2 years of required experience with a HS Diploma.

• A Professional Certification in a relevant field may be substituted for 4 years of required experience with a HS

Diploma.

Relevant SIN: 541611/RC, 54151HEAL/RC/STLOC Title: Project Manager II Minimum Education: Bachelors Degree Minimum Experience: Ten years experience.

Functional Responsibilities:

Plans, organizes, and controls activities of the project. Responsible for project management, research approach and design, technical work, quality of work, scheduling, and thoroughness of research associated with all task orders. Client interface to include conferring with client management on strategic issues and to maximize efficiency in achieving client requirements. Ensures that project activities conform to the task ordering procedures and requirements, including cost, schedule and quality parameters. Provides guidance, direction and ultimate management for all assigned projects, and reviews all services and products for conformance to client requirements.

Title: Program Manager III Minimum Education: Masters Degree Minimum Experience: Ten years experience.

Functional Responsibilities:

Plans, organizes, and controls the overall activities of the program. Responsible for research and analysis approach, information and data sources, technical work, quality of work, and scheduling associated with all task orders. Primary client interface conferring with client management on strategic issues and to maximize efficiency in achieving program requirements. Ensures that all program activities conform to the terms and conditions of the task ordering procedures and requirements, including cost, schedule and quality parameters. Provides guidance, direction and ultimate management for all projects, and reviews all services and products for conformance to client requirements.

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Title: Program Manager IV Minimum Education: Masters Degree Minimum Experience: Twelve years experience.

Functional Responsibilities:

Plans, organizes, and controls the overall activities of a program. Responsible for research approach and analysis design, technical work, quality of work, scheduling, and costs associated with all task orders studies. Primary client interface conferring with client management on strategic issues and to minimize costs and maximize efficiency in achieving contract requirements. Ensures that all contract activities conform to the terms and conditions of the contract and task ordering procedures and requirements, including cost, schedule and quality parameters. Provides guidance, direction and ultimate management for all contract projects, and reviews all services and products for conformance to client requirements.

Title: Program Manager VI Minimum Education: Masters Degree Minimum Experience: Sixteen years experience.

Functional Responsibilities:

Plans, organizes, and controls the overall activities of the contract. Responsible for contract management, research approach, analysis design, technical work, quality of work, scheduling, and costs associated with all task order studies. Primary client interface conferring with client management on strategic issues and to minimize costs and maximize efficiency in achieving contract requirements. Ensures that all contract activities conform to the terms and conditions of the contract and task ordering procedures and requirements, including cost, schedule and quality parameters. Provides guidance, direction and ultimate management for all contract projects, and reviews all services and products for conformance to client requirements.

Title: Junior Project Analyst II Minimum Education: Bachelors Degree Minimum Experience: Entry-level position Functional Responsibilities:

Supports the execution of project tasks under the direction of a Project Analyst II or higher. Applies methods to define and develop solutions to consultative problems and issues.

Title: Project Analyst II Minimum Education: Bachelors Degree Minimum Experience: Two years experience.

Functional Responsibilities:

Assists in the design, development and technical execution of projects in conjunction with the Project Manager. Applies technical and management systems analysis methods to define and develop solutions to consultative and/or data research and sources, problems and issues. Assists in determining technical project objectives and selecting or performing conceptual and methodological design for the project.

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Title: Project Analyst III Minimum Education: Bachelors Degree Minimum Experience: Four years experience.

Functional Responsibilities:

Responsible for the design, development and technical execution of large, complex projects in coordination with the Project Manager. Applies technical and management systems analytics methods to define and develop solutions to complex consultative and/or data research problems and issues. Assists in determining technical objectives and selecting or performing conceptual and methodological design for execution.

Title: Project Assistant I Minimum Education: Bachelors Degree Minimum Experience: Two years experience.

Functional Responsibilities:

Supports the execution of project tasks under the direction of a Project Analyst III or higher. Applies healthcare data research methods as identified. Prepares and edits material for reports, studies, presentations, customization of materials, manuals, and other types of documentation for varied audiences.

Title: Project Assistant II Minimum Education: Bachelors Degree Minimum Experience: Three years experience in technical writing. Requires analysis and writing skills, with comprehensive knowledge of management, analysis and training terminology.

Functional Responsibilities:

Supports the execution of project tasks under the direction of a Project Analyst III or higher. Performs healthcare data research in large database systems to support analysis. Prepares and edits material for reports, studies, presentations, customization of materials, manuals, and other types of documentation for varied audiences.

Title: Consultant I Minimum Education: Bachelors Degree Minimum Experience: Six years experience.

Functional Responsibilities:

Responsible for the technical execution of basic project tasks under the direction of a higher level Consultant, Project or Program Manager. Understands issues pertaining to the projects. Based on knowledge and experience, applies sophisticated healthcare analytic methods using sources such as large databases to define and develop creative solutions to consultative and/or data research problems and issues.

Title: Consultant II Minimum Education: Bachelors Degree Minimum Experience: Seven years experience.

Functional Responsibilities:

Responsible for the technical execution of intermediate project tasks under the direction of a higher level Consultant, Project or Program Manager. Understands issues pertaining to the projects. Based on knowledge and experience, applies sophisticated healthcare analytic methods using sources such as large databases to define and develop creative solutions to consultative and/or data research problems and issues.

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Relevant SIN: 541611/RC, 54151HEAL/RC/STLOC54151HEAL/RC/STLOC/STLOC Title: Consultant III Minimum Education: Bachelors Degree Minimum Experience: Eight years experience.

Functional Responsibilities:

Responsible for the technical execution of advanced project tasks under the direction of a higher level Consultant, Project or Program Manager. Understands advanced issues pertaining to the projects. Based on knowledge and experience of healthcare information sources, applies sophisticated analytic research methodologies to define and develop creative solutions to consultative and/or data research problems and issues.

Title: Consultant V Minimum Education: Bachelors Degree Minimum Experience: Twelve years experience.

Functional Responsibilities:

Expert responsible for the technical execution of complex project tasks under the direction of a higher level Project or Program Manager. Understands complex issues pertaining to the projects. Based on in-depth knowledge and experience of information systems and sources, identifies and applies complex research analytic methods to define and develop creative solutions to consultative and/or data research problems and issues.

Title: Subject Matter Expert III Minimum Education: Masters Degree Minimum Experience: Ten years of experience.

Functional Responsibilities:

Provides expert-level domain and functional consulting, analysis, methodological and design support to complex healthcare policies, sources of healthcare information and data for research and acquisition projects. Has extensive knowledge in an area of specialization that is necessary for the effective evaluation and development of recommendations regarding the subject.

Title: Subject Matter Expert IV Minimum Education: Masters Degree Minimum Experience: Twelve years of experience.

Functional Responsibilities:

Provides expert-level domain and functional consulting, analysis, methodological and design support to complex healthcare policies, sources of healthcare information and data research and acquisition projects. Has extensive knowledge in an area of specialization that is necessary for the effective evaluation and development of recommendations regarding the subject. Recognized expert with publications and other citations.

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HOURLY RATES FOR SERVICES

SIN(s) 54151HEAL and 541611

Labor Category Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 3/26/24- 3/25/25

3/26/25- 3/25/26

3/26/26- 3/25/27

3/26/27- 3/25/28

3/26/28- 3/25/29

3/26/29- 3/25/30

Project Manager II $201.36 $206.39 $211.55 $216.84 $222.26 $227.82 Program Manager III $192.88 $197.70 $202.65 $207.72 $212.91 $218.23 Program Manager IV $221.57 $227.11 $232.80 $238.62 $244.59 $250.70 Program Manager VI $248.23 $254.44 $260.80 $267.32 $274.00 $280.85 Junior Project Analyst II $60.73 $62.25 $63.80 $65.39 $67.02 $68.70 Project Analyst II $96.88 $99.30 $101.78 $104.33 $106.94 $109.61 Project Analyst III $105.69 $108.33 $111.04 $113.82 $116.67 $119.59 Project Assistant I $73.34 $75.17 $77.06 $78.98 $80.95 $82.97 Project Assistant II $88.51 $90.72 $92.99 $95.31 $97.69 $100.13 Consultant I $117.39 $120.32 $123.34 $126.42 $129.58 $132.82 Consultant II $143.63 $147.22 $150.90 $154.67 $158.54 $162.50 Consultant III $163.49 $167.58 $171.77 $176.06 $180.46 $184.98 Consultant V $192.43 $197.24 $202.17 $207.22 $212.40 $217.71 Subject Matter Expert III $201.36 $206.39 $211.55 $216.84 $222.26 $227.81 Subject Matter Expert IV $258.58 $265.04 $271.67 $278.46 $285.42 $292.55

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule (MAS) and all services provided. While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and / or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.