MAS - Designs By Stacey, Inc. - 47QRAA19D005M

GENERAL SERVICES ADMINISTRATION

Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!®, a menu-driven database system. The INTERNET address GSA

Advantage!® is: GSAAdvantage.gov.

Multiple Award Schedule FSC Group: Professional Services FSC Class: T010

Contract number: 47QRAA19D005M

Contract period: March 7, 2024 – March 6, 2029

Designs by Stacey, Inc 855 Morning Creek Lane

Suwanee, GA 30024 678-772-2543 www.designsbystaceyinc.com

Contract administration source Stacey Neal info@designsbystaceyinc.com

Business size: Small

For more information on ordering go to the following website: https://www.gsa.gov/schedules.

Price list current as of Modification # PO-0009 effective March 7, 2024

Prices Shown Herein are Net (discount deducted)

Customer Information 1

Introduction 3

Labor Category Hourly Rates 4

Labor Category Description & Rates 5

Description of Services 7

Past Performance 13

Our Clients 17

Industrial Group Professional Services Contract Number 47QRAA19D005M designs by Stacey SMART Graphic Communications

Table of Contents designs by Stacey

In addition to holding the GSA Multiple Award Schedule (MAS), designs by Stacey, Inc. is an 100% woman owned, SBA WOSB certified corporate graphic communications design firm.

We are located in Suwanee, Georgia. DBS was established in 1991, to produce quality and effective print and multimedia collateral materials for colleges, corporations, foundations and government entities.

Customer Information

1b. Awarded Rate Table GSA Awarded Rates

Consultant

Management

LABOR

CATEGORIES

1C. LOWEST-PRICED SERVICE AND PRICE FOR EACH SIN:

Prices shown in price list are net, all discounts deducted, and valid for all areas including worldwide.

2. MAXIMUM ORDER LIMIT: $1,000,000

3. MINIMUM ORDER LIMIT: $100

4. GEOGRAPHIC COVERAGE: Domestic or Worldwide

5. POINT(S) OF PRODUCTION

855 Morning Creek Lane, Suwanee, GA 30024

6. DISCOUNT FROM LIST PRICES: Prices listed are GSA net, discount deducted. Current IFF rate is 0.75%.

7.QUANTITY DISCOUNTS: 2% discount on all single orders exceeding $300,000

8. PROMPT PAYMENT TERMS: Net 30 days; Information for Ordering Offices:

Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions

9. FOREIGN ITEMS: Not Applicable

10A. TIME OF DELIVERY: Negotiated at the task level

10B. EXPEDITED DELIVERY: Negotiated at the task level

10C. OVERNIGHT/2-DAY DELIVERY: Negotiated at the task level

10D.URGENT REQUIREMENTS: Agencies can contact the contractor’s representative to affect a faster delivery. Customers are encouraged to contact the contractor for the purpose of requesting accelerated delivery.

11. F.O.B. POINT: Destination

12A.ORDERING ADDRESS:

Designs by Stacey, Inc Attn: Stacey M. Neal 855 Morning Creek Lane Suwanee, GA 30024

12B.ORDERING PROCEDURES: See Federal Acquisition Regulation

(FAR) 8.405-3

13. PAYMENT ADDRESS: Same as Ordering Address

14. WARRANTY PROVISION: Standard Commercial Warranty Terms & Conditions

15. EXPORT PACKING CHARGES: Not applicable

16. TERMS AND CONDITIONS OF RENTAL,MAINTENANCE,

AND REPAIR: N/A

17. TERMS AND CONDITIONS OF INSTALLATION: N/A

18a. TERMS AND CONDITIONS OF REPAIR PARTS INDICATING DATE OF

PARTS PRICE LISTS AND ANY DISCOUNTS FROM LIST PRICES: N/A

18b. TERMS AND CONDITIONS FOR ANY OTHER SERVICES: N/A

19. LIST OF SERVICE AND DISTRIBUTION POINTS: N/A

20. LIST OF PARTICIPATING DEALERS: N/A

21. PREVENTIVE MAINTENANCE: N/A

22a. ENVIRONMENTAL ATTRIBUTES (E.G., RECYCLED CONTENT, ENERGY

EFFICIENCY, AND/OR REDUCED POLLUTANTS): N/A

22b. SECTION 508 COMPLIANCE: As applicable

23. Unique Entity Identifier (UEI) Number: EKSRXJQUQLT5

24. Notification regarding registration in in System for Award Management (SAM) database: Currently Active

Customer Information

Strategic, Multimedia, Advertising, Research, Tools We create effective, quality, visual communications that elicit favorable reactions from targeted customers and drive billions of dollars in revenue for our clients.

With designs by Stacey, Inc. you will find a partner committed to providing sound counsel, fresh insights, award-caliber creative, and measurable results. The relationships we have forged over the past two decades have given us a thorough understanding of working with government agencies. We know your success depends upon hiring contractors you can trust to deliver within your parameters. We will bring value, experience, judgment, innovation, and credibility every step of the way, from procurement to project completion.

SMART Communication designs by Stacey, Inc., delivers award-winning public education, public awareness, and public outreach campaigns and graphic design capabilities.

Our out-of-the-box creative solutions – informed by market research and deep experience– are designed to meet our customers’ operational needs.

Introduction

Service Contract Labor Standards:

The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule (MAS) and all services provided. While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and / or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.

Service Contract Labor Standard (SCLS) Statement

Labor Category Descriptions

Senior Corporate Consultant Strategy development (branding, PR marketing and awareness), message development, research and analysis, conduct focus groups, message workshops and other high-level meetings, contract management and client relationships, firm management and administration.

Bachelor‘s Degree & 15 years related industry experience.

Creative Director Supervises and directs agency creative product (design and copy), visual strategy development; supervises photo and video shoots. Works with principal/management supervisor and advertising strategist to facilitate focus groups, message workshops and other high-level meetings;

client contact. Supervises all agency creative staff and works closely with account management staff.

Bachelor‘s Degree & 10 years related industry experience.

Art Director Develops visual and copy creative, including: graphic design, layout execution, typography, photo research, illustration, photography, comp development, mechanical production; client contact. Works closely with creative director, art director, writers and account management staff.

BFA Degree & 5 years related industry experience.

Senior Designer Graphic design, layout execution, typography, photo research, illustration, photography, comp development, mechanical production.

BFA Degree & 2 years related industry experience.

Graphic Designer Graphic design, layout execution, typography, photo research, illustration, photography, comp development, mechanical production.

BFA Degree & 2 years related industry experience.

Media Planning Conducts media research and prepares media plans per budget and target audiences to maximize allocated advertising and media funds.

Bachelor’s Degree & 7 years related industry experience.

Media Buying Works with media planner to implement all media plans; negotiates advertising rates with all media outlets; collects tear sheets and coordinates vendor payments.

Bachelor’s Degree & 5 years related industry experience.

Senior Writer Works with creative staff and client to develop copy content for all print, web and multimedia deliverables. Experienced in technical writing as well as traditional advertising/marketing copywriting.

Bachelor’s Degree & 10 years related industry experience.

Labor Category Descriptions Account Director Under the supervision of the Account Director, the Account Manager leads traditional and interactive projects from initial concept to final delivery. Through careful analysis and research, the Account Manager formulates business strategies to achieve client objectives and translates those strategies into a creative challenge for the Creative Team. As the primary client contact, the Account Manager coordinates with and provides timely reports to the client.

Bachelor’s Degree & least 5 years of client management experience.

Writer Works with creative staff and client to develop copy content for all print, web and multimedia deliverables. Experienced in technical writing as well as traditional advertising/marketing copywriting.

Bachelor’s Degree & 5 years related industry experience.

Senior Editor Edits client and writer’s text for grammar, style guidelines and publishing industry standards.

Bachelor’s Degree & 5 years related industry experience.

Editor Edits client and writer’s text for grammar, style guidelines and publishing industry standards.

Bachelor’s Degree & 2 years related industry experience.

Proofreader Proofreads all materials to ensure requested edits are made, all client-provided text is incorporated and the correct style guides are used.

Bachelor’s Degree & 5 years related industry experience.

Projct/Production Management Works with all DBS staff, outside vendors and clients to ensure that research, design and production proceeds smoothly per each product/ campaign’s strategic plan; drafts all production schedules; coordinates all reporting activities; and creates all client invoices.

Bachelor’s Degree & 5 years related industry experience.

Market Research In conjunction with all strategic planning activities, reviews client materials; develop research concepts per target audiences; develops questionnaires and other research tools to be utilized throughout campaign; conducts focus groups. Develops campaign effectiveness measurement tools.

Bachelor’s Degree & 10 years related industry experience.

Research Analysis Reviews and analyzes research (existing or new), drafts recommendations for use in strategic marketing and media plans based on data collected.

Bachelor’s Degree & 10 years related industry experience.

Photographer Shoots all on-site, location and studio photography per project specifications. Includes layout and styling per creative and art director instructions. Formats to include color and B&W and digital formats. Knowledgeable about lighting; set design, product styling, portraiture, advertising, marketing and event photography.

Associate Degree & 5 years related industry experience.

Producer Manages the entire video/ lm design and production process from pre-production through post-production, the producer works with writers and journalists, chooses talent, directs personnel, vendors and collaborates with the creative director and other creative staff to make the creative vision a tangible reality for any video, b-roll or lm end product.

Bachelor’s Degree & 10 years related industry experience.

Director Manages and directs the live shots, the lm, talent and production staff to create the raw footage for any video, b-roll or lm end product.

Knowledgeable about lm, set design, lighting, cinematography, acting and special effects techniques to ensure a quality product. The director also works closely with the producer and creative director.

Bachelor’s Degree & 7 years related industry experience.

Cameraman Shoots all footage for any video, b-roll or lm end product per the requirements of each media. Knowledgeable about camera, lm, lighting, cinematography, and special effect techniques to shoot all imagery effectively and per creative direction. Works closely with producer, direc-tor and creative director.

Bachelor’s Degree & 5 years related industry experience.

TV/Video Production Handles all the pre-production, and post-production activities not handled by the producer, director, creative director, cameraman, editor, art director, senior designer, graphic designer, project/production management, senior writer, writer, senior account manager, account manager and clerical support.

Bachelor’s Degree & 5 years related industry experience.

Labor Category Descriptions

Senior Event Manager A Senior Event Manager has 1-3 years of experience in the event management field, and has oversight responsibilities. A senior event manager will review invoices, coordinate website development and updates, handle logistical planning (catering, on-site visits, etc.), and prepare registration materials and premiums.

Bachelor’s Degree & 3 years related industry experience.

Degree & 10 years related industry experience

Experience & Degree Substitution/Equivalences The Labor descriptions above describe the functional responsibilities, education and experience requirements for each labor category. These requirements are a guide to the types of experience and educational background of typical personnel in each labor category. Education and experience may be substituted for each other. Each year of relevant experience may be substituted for one year of education, and vice versa. In addition, certifications, professional licenses, and vocational technical training may be substituted for experience or education.

* Successful completion of higher education which has not yet resulted in a degree may be counted as one year of experience for each year of college completed.

BRANDING AND IDENTITY

Nothing is more important to any enterprise than a well-defined brand. A brand is much more than a logo, so we recommend a thorough evaluation of your organization and what it represents, or wishes to represent, before developing a comprehensive brand identity. If you already have an established brand, we will integrate it into all new communications materials, ensuring a consistent communication of who you are, what you do, and what you stand for to all your audiences.

ADVERTISING

At designs by Stacey, Inc, we believe that advertising is measured by results, not awards.

Our expertise and past performance covers all media, from traditional print, broadcast, and out-of-home, to “new” media including Web advertising, podcasts, blogs, and social networking.

Description of Services

STAY

READY

OFFICE OF PERSONNEL MANAGEMENT

December 14, 2018 Washington, DC

Are You Ready?

Office of Small and Disadvantaged Business Utilization Theodore Roosevelt Building | 1900 E Street, NW | Washington, DC 20415 small.business@opm.gov

OPM

OFFICE OF PERSONNEL MANAGEMENT

stay ready campaign.indd 1 11/7/17 11:28 AM

Office of Personnel Management:

Office Of Small and Disadvantaged Business

AMTRAK

Office of Sustainablitity

S U M M I T

The Future Rides With Us

Sustainability ads 4.75 x 7.indd 3Sustainability ads 4.75 x 7.indd 3 4/19/22 10:43 PM4/19/22 10:43 PM

The Future Rides With Us

Sustainability ads 4.75 x 7.indd 2Sustainability ads 4.75 x 7.indd 2 4/19/22 10:43 PM4/19/22 10:43 PM

The Future Rides With Us

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GRAPHIC DESIGN

Whether you need a whole new graphic identity, or the application of your existing look to a new communications piece, designs by Stacey, Inc. are up to the challenge. Our team works with the latest design tools to create award-winning brochures, folders, business cards and any other kind of print or collateral material as well as cutting-edge digital design.

designs by Stacey understands the importance of targeted, strategic design and messaging in maximizing response rates to direct mail and Web-based solicitations.

Our writers and designers have worked in a wide variety of direct mail formats, from simple postcards and other self-mailers to unique, custom packages as well as creating compelling, motivating online advertising.

AMTRAK®

Creative Services

Office of Personnel Management:

Office Of Small and Disadvantaged Business

United States Postal Service:

Stamps and Philatelic Division

Description of Services

All Amtrak Employees have the responsibility to report unsafe conditions, incidents, near-misses or close-calls.

This easy-to-use system can be accessed through the web application on All Aboard or the mobile application (Enablon Go) on an Amtrak-issued device.

AVSRS facilitates the completion of corrective actions and helps hold us all accountable for creating a safe work environment.

https://www50.enablon.com/Amtrak.Prod/go.aspx

Utilize the QR code here to access the web application on

ALL-ABOARD

To generate a user-specific QR code for the mobile app, go here

–or–

Be the Difference!

To Be Heard...

Amtrak Safety Poster 2.indd 1Amtrak Safety Poster 2.indd 1 10/19/22 8:52 PM10/19/22 8:52 PM

Your exhibit booth has the potential to make or break your trade show or job fair presence. Whether you’re competing with two or 2,000 other exhibitors, and if your available space is 1,000 square feet, or just the top of a table, designs by Stacey’s event management and exhibit design specialists have unique insight into making your organization stand out in a lineup while still integrating seamlessly with the rest of your communications campaign.

MARKET RESEARCH

Market research can answer many questions, but often the hardest part is figuring out which questions to ask.

designs by Stacey will help you create a research plan, develop the research tools, execute the plan, and evaluate the results.

Primary or secondary. Quantitative or qualitative. Focus groups, mall intercepts, one-on-ones. Online and phone surveys.

We’ve done it all and we can recommend and execute the right

National Contract Management Association (NCMA) Atlanta

Atlanta Housing

MEDIA PLANNING AND BUYING

Understanding the media consumption patterns of your target allows our team of planners and buyers to execute media campaigns that are timely and cost-effective, but also reach the audience at times and in environments which make them most recep-tive to your message.

Our personal attention to detail and our network of top quality, competitively priced vendors enhance our expertise at providing every ingredient to a successful event.

VIDEO/FILM PRODUCTION

Add the dimension of audio and video to your pre-sentation, website, or exhibit, and watch the way your audience responds. DBS will handle your video needs from storyboards and scripts, through casting, filming, and editing, and on to reproduction and dis-tribution. We have produced film and video features from short online vignettes to long-format, interactive DVDs and CDs, as well as the old faithful radio and TV commercials. DBS will bring your message to life in stylish fashion, always consistent with your brand.

Description of Services

Office of Personnel Management:

2018 Stay Ready Confernce, Atlanta, GA

Office of Personnel Management:

Office Of Small and Disadvantaged Business

Some messages are best communicated via unpaid media, and some budgets don’t allow for paid media. The use of unpaid or “earned” media is an important component of marketing. Our ability to get your message out there through the press, grass-roots activities, and public relations will extend your message beyond the limits of your budget.

WEB DEVELOPMENT

At designs by Stacey, our staff provides real business solutions that will enhance your performance through the use of technology and the intellectual power of the people in your organization. Our approach, solutions, and methodologies are based on proven industry “best practices.” Our experienced and multidisciplinary team will build upon your current infrastructure to provide an effective and sustainable solution tailored to your organization.

designs by Stacey Inc.

Past Performance

Over two decades of visual communications experience, creating effective, quality, visual communications, that have elicited favorable reactions from targeted customers and driven billions of dollars in revenue for our clients.

The Big

Game Train

Heartland Flyer’s The Heartland Flyer will again meet the needs of football fans traveling south for the annual Red River Rivalry game between the University of Oklahoma and the University of Texas to be played on Saturday, Oct 9, 2021.

Seating is limited, so book your trip soon at Amtrak.com/HeartlandFlyerBigGame or by visiting Amtrak.com and use the promo code V573.

THE BIG GAME TRAIN SCHEDULE:

Friday, Oct. 8 8:25 a.m.

Santa Fe Depot, Oklahoma City and arrives at 2 p.m.

at Union Station in downtown Dallas.

Fans can join the game train at any of the stops in Norman, Purcell, Pauls Valley, Ardmore, Gainesville,- Texas and Fort Worth.

Sunday, Oct. 10 2:15 p.m.

The Heartland Flyer leaves Dallas’ Union Station and arrives in Oklahoma City at 9:27 p.m.

$27

ONE-WAY

per person

$54

ROUND TRIP

per person

The Big Game 1/2 page ad.indd 1The Big Game 1/2 page ad.indd 1 9/28/21 8:49 AM9/28/21 8:49 AM

Past Performance 2019 Office of Personnel Management OSDBU Small Business Conference

Office of Personnel Management (OPM) OSDBU The United States Office of Personnel Management is an independent agency of the United States federal government that manages the government’s civilian workforce

Scope of Work: Conceptualized, branded and designed 2019 OPM Conference Look, advertising and all marketing materials: Managed the market-ing program for the conference: Shot 2 live videos one :30 and one :120 second, also created one :60 video from still shots. Evenbrite website, sent PSA’s to over 2,000 media organizations local, state and country wide. We designed all conference marketing materials, 24-page program, Flags, directional signage, advertising, coordinated special events and managed & coordinated registration and match making event. Managed and facilitated entire project from concept to finish. Worked with a committee of 5 members, including Desmond Brown Director of OPM OSDBU.

Contract No#: 24322618P0058

Project Service Date: October, 2018 - September, 2019 Overall Dollar Value: $50,000 Dollar Value Received: $75,000

Contact: Desmond Brown Director, OPM, OSDBU P 202-606-2862 C 202-286-1961 E-mail desmond.brown@opm.gov

AMTRAK®

The National Railroad Passenger Corporation, doing business as Amtrak, is the national passenger railroad company of the United States. It operates inter-city rail service in 46 of the 48 contiguous U.S. states and three Canadian provinces.

Scope of Work: Conceptualized and designed ad campaigns Branding for Amtrak CEO Summit, Designed CEO Summit Set and created all artwork. Managed entire product from concept to finish.

Provided proofs, responsible for print coordination, press checks as well as shipping and mailing coordination with mailing house to meet the clients finished product.

Past Performance

Project Service Date:

October, 2021 -Present

Contact: Marlon Sharpe Director, Creative P 202-906-2651 C 571-426-2306 E-mail sharpem@amtrak.com

The Heartland Flyer will again meet the needs of football fans traveling south for the annual Red River Rivalry game between the University of Oklahoma and the University of Texas to be played on Saturday, Oct 9, 2021.

THE BIG GAME TRAIN

SCHEDULE:

Friday, Oct. 8 8:25 a.m.

Santa Fe Depot, Oklahoma City and arrives at 2 p.m. at Union Station in downtown Dallas.

Fans can join the game train at any of the stops in Norman, Purcell, Pauls Valley, Ardmore, Gainesville,Texas and Fort Worth.

Sunday, Oct. 10 2:15 p.m.

The Heartland Flyer leaves Dallas’ Union Station and arrives in Oklahoma City at 9:27 p.m.

Heartland Flyer’s

ROUND TRIP

per person

$27

ONE-WAY

per person

$54

Seating is limited, so book your trip soon at Amtrak.com/HeartlandFlyerBigGame or by visiting Amtrak.com and use the promo code V573.

The Future Rides With Us

Sustainability ads 4.75 x 7.indd 3Sustainability ads 4.75 x 7.indd 3 4/19/22 10:43 PM4/19/22 10:43 PM

The Future Rides With Us

Sustainability ads 4.75 x 7.indd 2Sustainability ads 4.75 x 7.indd 2 4/19/22 10:43 PM4/19/22 10:43 PM

Mcintosh Trail Head Start Early Childhood Development Council

McIntosh Trail Early Childhood Development Council Inc. is a non-profit corporation that serves children and their families in a seven county area. McIntosh Trail ECDC sponsors 25 Head Start and eight Pre-Kindergarten classrooms. Head Start is funded by the Department of Health and Human Services and Pre-K is funded by Bright from the Start, previously known as the Office of School Readiness.

Scope of Work: Rebranded the McIntosh Trail logo, revamped and updated website to be more effective and Covid-19 ready,providing paperless enrollment. Created digital interactive online flyers in Spanish and English.

Managed design, production and delivery of all marketing tools such as (3) 8ft x10ft banners 5x7 postcards, digital enroll-ment flyers and 8MB flash drive business card.

McIntosh Trail Rebranding Campaign

Past Performance

Project Service Date:

March, 2020 Overall Dollar Value: 80,000 Dollar Value Received: $8,000 Contact: Tajuannya Tripp Program Director P 770-775-4293 E-mail ttripp@mtecdc.org

Our Clients

EDUCATION GOVERNMENT NON PROFIT

designs by Stacey

CONTRACTOR:

designs by Stacey, Inc.

855 Morning Creek Lane Suwanee, GA 30024 www.designsbystaceyinc.com

CONTACT FOR CONTRACT

ADMINISTRATION:

Stacey Neal, CEO 678-772-2543, info@designsbystaceyinc.com

BUSINESS SIZE/CLASSIFICATION:

Small, Disadvantaged, 8(a), Woman Owned, Minority-Owned

CONTRACT PERIOD:

March 7, 2024 through March 7, 2029