MAS - Crosby Marketing Communications Inc. - 47QRAA19D0010

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Federal Supply Schedule 47QRAA19D0010 Federal contract IDV
Contract number
47QRAA19D0010
Issued by
GSA Federal Acquisition Service

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This document outlines the terms and conditions of a federal supply schedule contract awarded to Crosby Marketing Communications, Inc. The contract, number 47QRAA19D0010, was awarded on November 10, 2018 by the GSA Federal Acquisition Service and has a period of performance through March 5, 2024.

Under the contract, Crosby Marketing Communications can provide information technology professional services, web-based marketing, management and financial consulting, integrated marketing services, advertising, public relations, market research and analysis. Labor categories range from managing partner to associate and include directors, managers, and vice presidents. Hourly rates are provided for each labor category. Other direct costs such as media buys, production, and materials are also included with unit ceilings.

Crosby Marketing Communications Inc. Pricelist and/or Vendor Terms and Conditions for 47QRAA19D0010, a Federal Supply Schedule awarded to Crosby Marketing Communications Inc., under The Professional Services Schedule (PSS)

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General Services Administration

Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!®, a menu-driven database system. The INTERNET address GSA Advantage!® is: GSAAdvantage.gov.

MULTIPLE AWARD SCHEDULE (MAS)

FSC Group: Professional Services & Information Technology

FSC Class: DA01, R408, R701, R708, R422

CONTRACT NUMBER

47QRAA19D0010

CONTRACT PERIOD

Nov. 10, 2018 – Nov. 9, 2028

BUSINESS SIZE/STATUS

Other than Small Business

Crosby Marketing Communications Inc.

705 Melvin Avenue, Suite 200

Annapolis, MD 21401

Phone: 410-626-0805

Fax: 410-269-6547 www.crosbymarketing.com

Contract Administration:

Sabrina Ostrowski

Email: govteam@crosbymarketing.com

Price list current through modification

PO-0021 effective March 06, 2024

Prices shown herein are NET (discount deducted)

For more information on ordering go to the following website:

https://www.gsa.gov/schedules.

http://www.crosbymarketing.com/ mailto:govteam@crosbymarketing.com https://www.gsa.gov/schedules

MAS Contract Number 47QRAA19D0010 Page i

TABLE OF CONTENTS

CONTRACT INFORMATION

CONTRACT OVERVIEW

CONTRACT ADMINISTRATOR

MARKETING AND TECHNICAL POINT OF CONTACT

COMPANY OVERVIEW

CONTRACT USE

CONTRACT SCOPE

SPECIAL ITEM NUMBER (SIN) DESCRIPTIONS

TEAMING ARRANGEMENTS

INSTRUCTIONS FOR PLACING ORDERS FOR SERVICES BASED ON GSA SCHEDULE HOURLY

RATES

BLANKET PURCHASE AGREEMENT

LABOR CATEGORY DESCRIPTIONS

GSA LABOR RATES

OTHER DIRECT COSTS

MAS Contract Number 47QRAA19D0010 Page 3

CONTRACT INFORMATION

1a. Table of awarded special item number(s) with appropriate cross reference to item descriptions and awarded price(s):

SINs Recovery SIN Title

54151S 54151SRC /

54151S-STLOC

Information Technology Professional Services

541511 541511RC Web Based Marketing

541611 541611RC Management and Financial Consulting, Acquisition and Grants Management Support, and Business Program and Project Management Services

541613 541613RC Integrated Marketing Services

541810 541810RC Advertising Services

541820 541820RC Public Relations Services

541910 541910RC Market Research and Analysis

541810ODC 541810ODC-RC Other Direct Costs for Marketing and Public Relations (ODCs)

OLM OLMSTLOC /

OLMRC

Order-Level Materials (OLM’s)

1b. Lowest Priced Model Number and Lowest Price:

Please refer to our rates on page #16

1c. Labor Category Descriptions: Please refer to page #10

2. Maximum Order:

Note: Agencies may place, and Contractor may, but is not obligated to honor, orders exceeding this limit.

SINs Maximum Order

54151S $500,000

541511 $1,000,000

541611 $1,000,000

541613 $1,000,000

541810 $1,000,000

541820 $1,000,000

541910 $1,000,000

541810ODC $1,000,000

OLM $250,000

3. Minimum Order: $100

4. Geographic Coverage:

Domestic

5. Point (s) of Production: Same as company address

6. Discount from List Price: Government net prices (discounts already deducted)

7. Quantity Discounts:

1.0% volume discount off of standard markup rates for definite delivery, definite quantity FFP and/or T&M task orders with a funded initial ODCs value greater than $500,000.

2.0% volume discount off of standard markup rates for definite delivery, definite quantity FFP and/or T&M task orders with a funded initial ODCs value greater than $1,000,000.00.

MAS Contract Number 47QRAA19D0010 Page 4

8. Prompt Payment Terms: Net 30 days Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions

9. Foreign Items (list items by country of origin): None

10a. Time of Delivery: To Be Determined at the Task Order level

10b. Expedited Delivery: Contact Contractor

10c. Overnight and 2-Day Delivery: Contact Contractor

10d. Urgent Requirement: Contact Contractor

11. F.O.B. Point(s): Destination

12a. Ordering Address(es): Same as Contractor

12b. Ordering Procedures: See Federal Acquisition Regulation (FAR) 8.405-3

13. Payment Address(es): Same as Contractor

14. Warranty Provision: Standard Commercial Warranty Terms & Conditions

Conditions 15. Export Packing Charges: Not Applicable

16. Terms and conditions of rental, maintenance, and repair:

Not Applicable

17. Terms and conditions of installation (if applicable): Not Applicable

18a. Terms and conditions of repair parts indicating date of parts, price lists and any discounts from list prices:

Not Applicable

18b. Terms and conditions for any other services (if applicable):

Not Applicable

19. List of service and distribution points (if applicable):

Not Applicable

20. List of participating dealers (if applicable): Not Applicable

21. Preventative maintenance (if applicable) Not Applicable

22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants.):

Not Applicable

22b. Section 508 compliance information is available for the information and communications technology (ICT) products and services offered and show where full details can be found (e.g., Contractor’s website or other location). ICT accessibility standards can be found at:

www.Section508.gov http://www.section508.gov/

MAS Contract Number 47QRAA19D0010 Page 5

23. Unique Entity Identifier (UEI) number. SUNNT37THW97

24. Crosby Marketing Communications, Inc. is registered and active in the System for Award Management (SAM).

MAS Contract Number 47QRAA19D0010 Page 6

CONTRACT OVERVIEW

GSA awarded Crosby Marketing Communications, Inc. a GSA Federal Supply Schedule contract for Multiple Award Schedule (MAS), Contract No. 47QRAA19D0010. The contract was awarded on November 10, 2018. The current contract period is November 10, 2023 – November 9, 2028. GSA may exercise a total of up to two additional 5 year option periods. The contract allows for the placement of Firm Fixed Price or Time and Materials task orders using the labor categories and ceiling rates defined in the contract.

CONTRACT ADMINISTRATOR

Sabrina Ostrowski Crosby Marketing Communications, Inc.

705 Melvin Avenue, Suite 200, Annapolis, MD 21401 Telephone: 410-626-0805 Fax Number: 410-269-6547 Email: govteam@crosbymarketing.com

MARKETING AND TECHNICAL POINT OF CONTACT

Anna Zawislanski Crosby Marketing Communications, Inc.

705 Melvin Avenue, Suite 200, Annapolis, MD 21401 Telephone: 410-626-0805 Fax Number: 410-269-6547

Email: govteam@crosbymarketing.com

COMPANY OVERVIEW

Crosby Marketing Communications (Crosby) is one of the country’s leading integrated marketing firms, with more than 50 years of experience providing innovative business solutions, advertising, digital marketing, social media, public relations, PSA campaigns, and community outreach programs. These programs generate widespread awareness, shape attitudes, inspire behavior change, and mobilize audiences to act. As evidence of its outstanding performance on large-scale federal contracts, 97% of Crosby’s CPARS ratings have been “Exceptional” or “Very Good.”

Crosby has created award-winning communications and diverse outreach initiatives for the Department of Health & Human Services (HHS); Centers for Disease Control & Prevention (CDC); Agency for Healthcare Research & Quality (AHRQ); National Institutes of Health (NIH), Substance Abuse & Mental Health Services Administration (SAMHSA); Department of Defense (DoD); Veterans Administration (VA); Environmental Protection Agency (EPA); U.S Department of Agriculture (USDA);

Social Security Administration, Peace Corps, and more. The firm also serves leading commercial and nonprofit clients such as Kaiser Permanente, Shriners Hospitals for Children, Blue Cross Blue Shield, DAV (Disabled American Veterans), USAA Educational Foundation, and the Wallace Foundation.

The firm is a certified Premier Google Partner, a Top 30 firm on O’Dwyer’s list of national communications agencies, and a member of the American Association of Advertising Agencies (4As), the PR Council, National Association of Government Communicators, and Diversity Action Alliance.

Crosby has headquarters in Annapolis, Md., and offices in Bethesda, Md., just outside of Washington, DC. For more information and case studies, visit CrosbyMarketing.com.

mailto:govteam@crosbymarketing.com mailto:govteam@crosbymarketing.com https://url.us.m.mimecastprotect.com/s/2BJiClY8LXuqZ0AEhGmEPy?domain=crosbymarketing.com/

MAS Contract Number 47QRAA19D0010 Page 7

CONTRACT USE

This contract is available for use by all federal government agencies, as a source for Professional Services, for worldwide use. Executive agencies, other Federal agencies, mixed –ownership Government corporations, and the District of Columbia; government contractors authorized in writing by a Federal agency pursuant to 48 CFR 51.1; and other activities and organizations authorized by statute or regulation to use GSA as a source of supply may use this contract. Additionally, contractors are encouraged to accept orders received from activities within the Executive Branch of the Federal Government.

This GSA MAS contract can also support state and local agencies under the following programs:

Disaster Recovery Purchasing Program (Section 833 of the National Defense Authorization Act), Cooperative Purchasing Program (Section 211 of the E-Government Act of 2002) and Federal Grants During Public Health Emergencies (Section 319 of Public Health and Services Act)

CONTRACT SCOPE

The contractor shall provide all resources including personnel, management, supplies, services, materials, equipment, facilities and transportation necessary to provide a wide range of professional services as specified in each task order.

Services specified in a task order may be performed at the contractor’s facilities or the ordering agencies’ facilities. The government will determine the contractor’s compensation by any of several different methods (to be specified at the task order level) e.g., a firm-fixed price for services with or without incentives, labor hours or time-and-material.

SPECIAL ITEM NUMBER (SIN) DESCRIPTIONS

The Special Item Numbers (SINs) available under this contract provide services across the full life cycle of a project. When task orders are placed, they must identify the SIN or SINs under which the task is being executed. Crosby Marketing Communications, Inc. has been awarded a contract by GSA to provide services under the following SINs:

• SIN 54151S / 54151SRC / 54151S-STLOC Information Technology Professional Services

• SIN 541511/ 541511RC Web Based Marketing

• SIN 541611/ 541611RC

Management and Financial Consulting, Acquisition and Grants Management Support, and Business Program and Project Management Services

• SIN 541613 / 541613RC Marketing Consulting Services

• SIN 541810 / 541810RC Advertising Services

• SIN 541820 / 541820RC Public Relations Services

• SIN 541910 / 541910RC Marketing Research and Analysis

• SIN 541810ODC / 541810ODC-RC

Other Direct Costs for Marketing and Public Relations Services (ODCs)

• SIN OLM / OLM-RC / OLM-STLOC Order-Level Materials (OLMs)

Please refer to GSA e-Library for complete Special Item Number (SIN) descriptions.

TEAMING ARRANGEMENTS

Teaming Arrangements may be possible with any vendor holding Current GSA Multiple Award Schedule.

https://www.gsaelibrary.gsa.gov/ElibMain/scheduleSummary.do?scheduleNumber=MAS

MAS Contract Number 47QRAA19D0010 Page 8

INSTRUCTIONS FOR PLACING ORDERS FOR SERVICES BASED ON

GSA SCHEDULE HOURLY RATES

GSA provides a streamlined, efficient process for ordering the services you need. GSA has already determined that Crosby Marketing Communications, Inc. meets the technical requirements and that our prices offered are fair and reasonable. Agencies may use written orders, facsimile orders, credit card orders, blanket purchase agreement orders or individual purchase orders under this contract.

If it is determined that your agency needs an outside source to provide Professional Services, follow these simple steps:

Orders under the Micro-Purchase Threshold

• Select the contractor best suited for your needs and place the order.

Orders in-between the Micro-Purchase Threshold and the Simplified Acquisition Threshold

• Prepare a SOW or Performance Work Statement (PWS) in accordance with FAR 8.405-2(b).

• Prepare and send the RFQ (including SOW and evaluation criteria) to at least three GSA Schedule contractors.

• Evaluate, then make a "Best Value" determination.

Note: The ordering activity should request GSA Schedule contractors to submit firm-fixed prices to perform the services identified in the SOW.

Orders over the Simplified Acquisition Threshold

• Prepare the RFQ (including the SOW and evaluation criteria) and post on eBuy to afford all Schedule contractors the opportunity to respond, or provide the RFQ to as many Schedule contractors as practicable, consistent with market research, to reasonably ensure that quotes are received from at least three contractors.

• Seek price reductions.

• Evaluate all responses and place the order, or establish the BPA with the GSA Schedule contractor that represents the best value (refer to FAR 8.405-2(d)).

Note: The ordering activity should request GSA Schedule contractors to submit firm-fixed prices to perform the services identified in the SOW.

Developing a Statement of Work (SOW)

In the SOW, include the following information:

• Work to be performed,

• Location of work,

• Period of performance;

• Deliverable schedule, and

• Special standards and any special requirements, where applicable.

Preparing a Request for Quote (RFQ)

• Include the SOW and evaluation criteria;

• Request fixed price, ceiling price, or, if not possible, labor hour or time and materials order;

• If preferred, request a performance plan from contractors and information on past experience; and include information on the basis for selection.

• May be posted on GSA’s electronic RFQ system, e-Buy

For more information related to ordering services, go to go to https://www.gsa.gov/schedules.

https://www.gsa.gov/schedules

MAS Contract Number 47QRAA19D0010 Page 9

BLANKET PURCHASE AGREEMENT

Ordering activities may establish BPAs under any schedule contract to fill repetitive needs for supplies or services. BPAs may be established with one or more schedule contractors. The number of BPAs to be established is within the discretion of the ordering activity establishing the BPAs and should be based on a strategy that is expected to maximize the effectiveness of the BPA(s). In determining how many BPAs to establish, consider:

• The scope and complexity of the requirement(s);

• The need to periodically compare multiple technical approaches or prices;

• The administrative costs of BPAs; and

• The technical qualifications of the schedule contractor(s).

Establishment of a single BPA, or multiple BPAs, shall be made using the same procedures outlined in 8.405-1 or 8.405-2. BPAs shall address the frequency of ordering, invoicing, discounts, requirements (e.g. estimated quantities, work to be performed), delivery locations, and time.

When establishing multiple BPAs, the ordering activity shall specify the procedures for placing orders under the BPAs.

Establishment of a multi-agency BPA against a Federal Supply Schedule contract is permitted if the multi-agency BPA identifies the participating agencies and their estimated requirements at the time the BPA is established.

Ordering from BPAs:

Single BPA. If the ordering activity establishes one BPA, authorized users may place the order directly under the established BPA when the need for the supply or service arises.

Multiple BPAs. If the ordering activity establishes multiple BPAs, before placing an order exceeding the micro-purchase threshold, the ordering activity shall:

• Forward the requirement, or statement of work and the evaluation criteria, to an appropriate number of BPA holders, as established in the BPA ordering procedures; and

• Evaluate the responses received, make a best value determination (see 8.404(d)), and place the order with the BPA holder that represents the best value.

BPAs for hourly rate services. If the BPA is for hourly rate services, the ordering activity shall develop a statement of work for requirements covered by the BPA. All orders under the BPA shall specify a price for the performance of the tasks identified in the statement of work.

Duration of BPAs. BPAs generally should not exceed five years in length, but may do so to meet program requirements. Contractors may be awarded BPAs that extend beyond the current term of their GSA Schedule contract, so long as there are option periods in their GSA Schedule contract that, if exercised, will cover the BPA’s period of performance.

Review of BPAs:

The ordering activity that established the BPA shall review it at least once a year to determine whether:

• The schedule contract, upon which the BPA was established, is still in effect;

• The BPA still represents the best value (see 8.404(d)); and

• Estimated quantities/amounts have been exceeded and additional price reductions can be obtained.

The ordering activity shall document the results of its review.

MAS Contract Number 47QRAA19D0010 Page 10

LABOR CATEGORY DESCRIPTIONS

Experience Substitutions:

• High School Diploma + 2 years additional experience

• Trade/Vocational School or Technical Training or Military training in relevant field

Equals

Associates Degree

• Associates Degree + 2 years additional experience

• HS Diploma + 4 years additional experience

• HS Diploma + Professional or Industry Standard Technical Certification in a relevant field (e.g. Digital Video Engineering Professional, Microsoft Certified Solutions Expert, Certified Information Professional, Adobe Certified Associate, Certified Meeting Professional)

Equals

Bachelors Degree

• Bachelors Degree + 2 years additional experience

• HS Diploma + Professional License (e.g. Project Management Professional (PMP), Strategic Communication Management Professional)

Equals Masters Degree

• Masters Degree + 3 years additional experience Equals PhD

Education Substitutions:

• A Ph.D. may be substituted for 3 years of required experience with a Masters Degree or 5 years with a Bachelors Degree.

• A Masters Degree may be substituted for 2 years of required experience with a Bachelors Degree.

• A Bachelors Degree may be substituted for 4 years of required experience with a HS Diploma.

• An Associates Degree may be substituted for 2 years of required experience with a HS Diploma.

• A Professional Certification in a relevant field may be substituted for 4 years of required experience with a HS Diploma.

SIN(s)

Title

Minimum Education

Level

Minimum Years Of

Experience

Functional Duties/ Responsibilities:

54151S, 541511, 541611, 541613, 541810, 541820, 541910

Managing Partner

Masters

Managing Partners set the strategic vision for the firm and assure that its operations and activities are conducted in a positive, professional manner in accordance with the highest industry standards.

Their extensive agency and corporate experience may include business planning and overall handling of corporate operations. Client programs supported may include strategy development and consulting; program/project management and budgeting; research surveys, studies and evaluations; marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, systems/platforms analysis, systems integration, and analytics/reporting.

MAS Contract Number 47QRAA19D0010 Page 11

Education

Level

Minimum

541611, 541613, 541810, Executive

VP

Bachelors

Executive Vice Presidents lead the overall strategic development and guidance for client projects and programs at the highest level. They create short-term and long-range plans and business solutions based upon client goals and objectives. They serve as trusted advisors, and may provide high-level recommendations related to specific subject matter related to strategy development and consulting; program/project management and budgeting; research surveys, studies and evaluations; marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, systems/platforms

541611, 541613, 541810, Senior VP

Senior Vice Presidents develop and execute high-level strategies and business solutions and advise senior level personnel in client organizations.

They provide support to EVPs on client programs/projects and lead strategic planning and new business opportunities. Programs/projects may include strategy development and consulting;

program/project management and budgeting;

research surveys, studies and evaluations;

marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, systems/platforms analysis, systems integration, and analytics/reporting.

541611, 541613, 541810, VP

Vice Presidents maintain contact with and advise senior personnel in client organizations to establish the strategic direction and desired outcomes for campaigns and business solutions.

They develop high-level strategies and plans, and determine key resources needed to carry out client programs/projects. Vice Presidents provide direction and guidance to all team members to ensure that desired outcomes are realized.

Programs/projects may include strategy development and consulting; program/project management and budgeting; research surveys, studies and evaluations; marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, systems/platforms

MAS Contract Number 47QRAA19D0010 Page 12

Education

Level

Minimum

541611, 541613, 541810, Director 3

Director 3 is a senior-level director who plays a lead role in creating programs/projects to meet client objectives. They work closely with senior-level client contacts and other technical and subject matter experts, and play a lead role in developing various elements of campaigns and business solutions. They help guide internal teams to deliver effective programs/projects on behalf of clients, while staying on schedule and on budget. Programs/projects may include strategy development and consulting;

program/project management and budgeting;

research surveys, studies and evaluations;

marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, 541611, 541613, 541810, Director 2

Director 2 is a mid-level director who plays a lead role in creating programs/projects to meet client objectives. They work closely with senior-level client contacts and other technical and subject matter experts, and play a lead role in developing various elements of campaigns and business solutions. They help guide internal teams to deliver effective programs/projects on behalf of clients, while staying on schedule and on budget.

Programs/projects may include strategy development and consulting; program/project management and budgeting; research surveys, studies and evaluations; marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, systems/platforms

MAS Contract Number 47QRAA19D0010 Page 13

Education

Level

Minimum

541611, 541613, 541810, Director 1

Director 1 supports the development and administration of programs/projects to meet client objectives. They work closely with senior-level client contacts and other technical and subject matter experts, and help guide internal teams to deliver effective programs/projects and solutions on behalf of clients, while staying on schedule and on budget. Programs/projects may include strategy development and consulting;

program/project management and budgeting;

research surveys, studies and evaluations;

marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, 541611, 541613, 541810, Manager 3

Manager 3 plays a supervisory role in the ongoing management, design and implementation of programs/projects to meet the needs and strategic goals for one or more clients. They may maintain frequent contact with clients and assist in facilitating communication among different departments to keep programs/projects on target, on schedule and on budget. Programs/projects may include strategy development and consulting;

program/project management and budgeting;

research surveys, studies and evaluations;

marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, 541611, 541613, 541810, Manager 2

Manager 2 plays a senior role in the ongoing management, design and implementation of programs/projects to meet the needs and strategic goals for one or more clients. They may maintain frequent contact with clients and assist in facilitating communication among different departments to keep programs/projects on target, on schedule and on budget. Programs/projects may include strategy development and consulting;

program/project management and budgeting;

research surveys, studies and evaluations;

marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, MAS Contract Number 47QRAA19D0010 Page 14

Education

Level

Minimum

541611, 541613, 541810, Manager 1

Manager 1 plays a supporting role in the ongoing management, design and implementation of programs/projects to meet the needs and strategic goals for one or more clients. They may maintain frequent contact with clients and assist in facilitating communication among different departments to keep programs/projects on target, on schedule and on budget. Programs/projects may include strategy development and consulting;

program/project management and budgeting;

research surveys, studies and evaluations;

marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, 541611, 541613, 541810, Associate 4

Associate 4 is responsible for ongoing client work on assigned accounts and has strong knowledge of the client’s business, target audiences, communications and IT objectives. They interface with various internal team members to help create and manage programs and projects that may include functions such as strategy development and consulting; program/project management and budgeting; research surveys, studies and evaluations; marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning, design and management, technical programming, coding and testing, 541611, 541613, 541810, Associate 3

Associate 3 provides mid-level support of daily implementation of assigned client programs/projects. Under supervision, they interface with various departments within the firm to coordinate workflow and production work, and may help develop client reports. Functions they support may include strategy development and consulting; program/project management;

research surveys, studies and evaluations;

marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, MAS Contract Number 47QRAA19D0010 Page 15

Education

Level

Minimum

541611, 541613, 541810, Associate 2

Associate 2 supports the daily implementation of assigned client programs/projects. Under supervision, they interface with various departments within the firm to coordinate workflow and program/project work. Functions they support may include strategy development and consulting; program/project management;

research surveys, studies and evaluations;

marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, 541611, 541613, 541810, Associate 1

Associates

Associate 1 provides day-to-day support in both administrative and clerical capacities to company staff for client programs/projects. Functions they support may include strategy development and consulting; program/project management;

research surveys, studies and evaluations;

marketing, advertising, public relations, digital, social media, PSA, paid media and other outreach activities; user-centered design, web/mobile application development, database planning and design, technical programming, MAS Contract Number 47QRAA19D0010 Page 16

GSA LABOR RATES

The rates shown below include the Industrial Funding Fee (IFF) of 0.75%.

SIN(s) GSA Title GSA Rate

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Managing Partner $ 320.13

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Executive VP $ 270.88

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Senior VP $ 261.03

54151S, 541511, 541611, 541613, 541810, 541820, 541910 VP $ 246.25

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Director 3 $ 221.63

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Director 2 $ 197.00

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Director 1 $ 182.23

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Manager 3 $ 172.38

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Manager 2 $ 162.53

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Manager 1 $ 152.68

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Associate 4 $ 137.90

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Associate 3 $ 123.13

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Associate 2 $ 98.50

54151S, 541511, 541611, 541613, 541810, 541820, 541910 Associate 1 $ 83.73

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule (MAS) and all services provided. While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and / or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.

MAS Contract Number 47QRAA19D0010 Page 17

OTHER DIRECT COSTS

Other Direct Costs (ODCs) are not included in Crosby Marketing Communications, Inc.’s hourly rates.

Awarded ODCs are comprised of the components as described below and are directly applicable to the service provided. Agency orders may alter the type, quality, and timing of each component and thus result in a lower price for specific requirements. Other Direct Cost line items may not exceed the awarded ODC ceilings as specified below without modification to this contract. ODCs are incorporated and made part of the contract.

SIN 541810ODC OTHER DIRECT COSTS

The rates shown below include the Industrial Funding Fee (IFF) and Markup.

ODC Category Unit Ceiling Rate

Casting/Talent each $ 15,294.71

Color Output/Proof each $ 118.77

Community Outreach each $ 17,380.35

Digital Marketing/Media Tool each $ 24,001.87

Direct Mail each $ 5,452.14

Display/Exhibit/Sign each $ 2,172.54

Email Marketing each $ 7,822.22

Equipment/Facility Rental each $ 31,600.78

Honoraria/Stipend each $ 1,448.36

Matte Release each $ 5,820.10

Media Campaign/Buy each $ 3,745,509.68

Media Clipping Service each $ 582.71

Music/Score each $ 6,952.14

News Release Distribution/Wire Service each $ 2,947.71

Photography/Footage each $ 18,570.91

Printing each $ 347,607.05

Promotional Item item $ 3,400.87

PSA Production each $ 199,968.09

PSA Distribution each $ 355,114.21

Radio Production each $ 9,906.80

Research (Survey, Focus Group) each $ 7,276.57

Sponsorship each $ 17,380.35

Subject Matter Expert (SME) each $ 25,491.18

Translation/Transcription/508 Compliance each $ 13,583.90

TV/Radio Satellite Media Tour each $ 36,156.93

TV/Video/Multimedia Production each $ 191,172.51

Web & Development Tool each $ 4,055.42

MAS Contract Number 47QRAA19D0010 Page 18

ODC ODC Description

Casting/Talent Casting agency and talent fees for photography, multimedia, videography or audio-visual production.

Color Output/Proof High-resolution output to review design and color specifications of materials.

Community Outreach Outreach and communications programs to engage stakeholder groups and the public.

Digital Marketing/Media Tool Software application or platform to manage and/or monitor digital marketing or media performance.

Direct Mail Promotional material sent to a home, business or other setting.

Display/Exhibit/Sign Printed or manufactured materials and hardware for displays, exhibits, and signs.

Email Marketing Email programs to promote a product, service or behavior, including list purchase and distribution.

Equipment/Facility Rental Facilities or equipment rental related to a meeting, event or other activity.

Honoraria/Stipend Fees for a speaker, performer, research participant or expert for his/her services.

Matte Release Article or content designed, distributed or syndicated to media outlets.

Media Campaign/Buy Purchase of TV, radio, print, out-of-home, digital, social or other media.

Media Clipping Service Service to monitor, report and evaluate media coverage.

Music/Score Original or stock music to accompany a video, audio or other production.

News Release Distribution/ Wire Service

The distribution of news and other content via satellite or digital transmission.

Photography/Footage Stock or original photography and video footage used in broadcast, print, multimedia, digital, social or other media and presentations.

Printing Printing collateral, handouts, presentations and other materials.

Promotional Item Branded product, merchandise, specialty item or giveaway.

PSA Production Production, videography, recording, editing, mixing and related items for public service announcements.

PSA Distribution Duplication and distribution of public service announcements to local, regional and national media outlets, and monitoring, measurement and reporting services.

Radio Production Recording, editing and related production for a radio spot or show.

Research (Survey, Focus Group)

All services to plan, collect, analyze and report data and results via surveys, polls, focus groups, interviews and other research methodologies.

Sponsorship Paid support of an event, project or program in exchange for recognition, promotion or public benefit.

Subject Matter Expert (SME) Services by a person with deep knowledge, understanding or expertise on a particular subject or topic.

Translation/Transcription/ 508 Compliance

Translation of words or text from one language into another; transcription to convert speech into a written text document; and 508 Compliance to remediate documents, graphics, websites and audio/visual multimedia products so they are accessible to people with disabilities.

TV/Radio Satellite Media Tour

A series of TV, radio and online interviews conducted from a single location, allowing a spokesperson to be interviewed by multiple media outlets.

TV/Video/Multimedia Production

Production, videography, recording, animation, editing, and related items for developing TV spots/segments, audio, video or multimedia programs.

Web & Development Tool Software application, platform or tool used in the design, development, management or testing process for website, web or mobile application, or other technology implementation.

File details come from the government source that posted it. Updated .