MAS - Pelton, Holly J - 47QRAA18D00EC

GENERAL SERVICES ADMINISTRATION

Federal Supply Service Authorized Federal Supply Schedule Price List

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!, a menu-driven database system. The INTERNET address for GSA Advantage! is: GSAAdvantage.gov.

Multiple Award Schedule (MAS) Professional Services Marketing and Public Relations Product Codes: R499, D304, R701 Contract Number: 47QRAA18D00EC For more information on ordering from Federal Supply Schedules go to the GSA Schedules page at GSA.gov Contract Period: 8/14/2018 – 8/13/2023

Contractor: Pelton, Holly J dba Pelton Graphics 3 Orchard Ln Windsor, CT 06095-3402

Woman Owned Small Business (WOSB) Economically Disadvantaged Woman Owned Small Business (EDWOSB) SBA Certified Small Disadvantaged business

Price list current as of Modification # PS-A812 Effective Date: February 19, 2020 Prices Shown Herein are Net (discount deducted)

Customer Information:

1a. Table of Awarded Special Item Numbers:

These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos) and can include commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

Examples include commercial art, graphic design, special effects services that educate the consumer market about product(s) and/or service(s); updating, rewriting, and/or editing pre-existing materials: developing conceptual design and layouts, creating sketches, drawings, publication designs, and typographic layouts; and furnishing custom or stock artwork (including electronic artwork).

Specific examples are:

Page Layout Fact Sheets, Flyers, Posters, Brochures, Reports, Programs Event Graphics Postcards, Tabletop, Floor Displays, Special Invitations, Signage Presentation Graphics (PowerPoint, Handouts, Folders) 508 Accessibility Standards Compliance (download) NOTE: Any commissions received for media placement, conference planning, etc. will either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the project, whichever the ordering agency prefers.

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Services include, but are not limited to writing, modifying, testing, and supporting software to meet the needs of a particular customer. This can include website design and maintenance services, search engine development, email marketing, interactive marketing, web based advertising (including marketing and social media outlets), webcasting, video conferencing via the web, section 508 compliance, including captioning services, online media management; and related activities to web based services.

Media will be provided in a format that is compatible with the ordering agency's software requirements. Continual website updates and maintenance may also be required.

Specific examples are:

Website Design NOTE: Any commissions received for media placement, conference planning, etc. will either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the project, whichever the ordering agency prefers.

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Services include, but are not limited to the following components: advertising objective determination, message decision / creation, media selection, outdoor marketing and media services, broadcast media (radio, TV, internet and public service announcements), direct mail services, media planning, media placement services, advertising evaluation, related activities to advertising services.

Specific examples are:

Social Media Graphics Print Ads Online GIFs Example 1 Example 2 Example 3 NOTE: Any commissions received for advertising agencies will either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the project, whichever the ordering agency prefers.

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OLM SIN-Level Requirements/Ordering Instructions:

OLMs are:

- Purchased under the authority of the FSS Program

- Unknown until an order is placed

- Defined and priced at the ordering activity level in accordance with GSAR clause 552.238-115 Special Ordering Procedures for the Acquisition of Order-Level Materials. (Price analysis for OLMs is not conducted when awarding the FSS contract or FSS BPA; therefore, GSAR 538.270 and 538.271 do not apply to OLMs)

- Only authorized for use in direct support of another awarded SIN.

- Only authorized for inclusion at the order level under a Time-and-Materials (T&M) or Labor-Hour (LH) Contract Line Item Number (CLIN)

- Subject to a Not To Exceed (NTE) ceiling price

OLMs are not:

- Open Market Items.

- Items awarded under ancillary supplies/services or other direct cost (ODC) SINs (these items are defined, priced, and awarded at the FSS contract level)

OLM Pricing:

- Prices for items provided under the Order-Level Materials SIN must be inclusive of the Industrial Funding Fee (IFF).

- The value of OLMs in a task or delivery order, or the cumulative value of OLMs in orders against an FSS BPA awarded under an FSS contract, cannot exceed 33.33%.

NOTE: When used in conjunction with a Cooperative Purchasing eligible SIN, this SIN is Cooperative Purchasing Eligible.

Attachment 1

Purchase Agreements (BPA’s), and a sample BPA can be found at the GSA/FSS Schedule homepage (fss.gsa.gov/schedules).

Renewed annually

Attachment 1 Final Pricing:

The rates shown below include the Industrial Funding Fee (IFF) of 0.75%.

Labor Category Description:

SENIOR GRAPHIC DESIGNER

Minimum Experience: 10 years of Graphic Design work experience and lead designer roles. The senior graphic designer is responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. Must have authority in decision-making, and able to hold the lead role on projects and supervise other team members in creating concepts, comps, layouts and final art. This position requires specialized knowledge of methods and techniques of graphic design & layout. It also requires higher-level client interaction skills. Senior Graphic Designers can manage entire marketing campaign, and/or the production of specific pieces, and will demonstrate ability to keep team members working within established deadlines.

The Senior Graphic Designer will demonstrate a high level of proficiency in design, web and multimedia software and applications, such as Adobe Creative Suite. Knowledge of printing procedures, photography, illustration and verbal and written communication are necessary.

Functional Responsibility:

· Communicate and facilitate art direction and formatting of design deliverables and produce necessary communication pieces in both print and digital environments for a wide range of clients

· Collaborate internally as well as with clients to conceptualize and execute creative solutions that can be translated across various media platforms

· Keep informed on latest trends and forecasts

· Work closely with the Creative Director (or project lead) to create accurate price estimates and breakdowns while delivering solutions within budget Additional Responsibilities:

· Assist in the planning and creative process of new projects

· Work efficiently with vendors on the development of needed client materials

· Create final print ready files for vendors and facilitate print production as applicable to project

· Pre-and post-production quality checks

· Submit creative deliverables within the agreed upon deadline and budget

· Follow necessary purchasing and delivery policies

· Creatively seek out new products and maintain cutting edge industry knowledge

· Provide accurate price quotes to meet client budgets while maintaining pricing guidelines

· Design of marketing communication pieces including overall theme development, individual piece designs

· Manage production of all print pieces from conception to completion Qualifications, Skills, Experience:

· Education: Bachelor’s Degree and minimum of 10 years’ design experience for creative design company.

· Strong creative, organizational, problem solving and time-management skills.

· Excellent interpersonal and communication skills.

· Expert knowledge in graphic production process.

· Work well with tight deadlines and be a team player.

· Able to take projects from start to finish with minimal supervision.

· Expert knowledge of Adobe Creative Suite and Microsoft Suite.

· Possess strong conceptual skills, high level sense of design, layout and typography, a broad thinker who can offer a variety of design solutions.

Pelton Graphics • 3 Orchard Lane, Windsor CT 06095 • 860-687-9900 • peltongraphics@comcast.net • www.hollypelton.com image1.png