MAS - Mp&F, LLC - 47QRAA18D00DV

General Services Administration Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List

Online access to contract ordering information, terms and conditions, pricing, and the option to create an electronic delivery order are available through GSA Advantage!®. The website for

GSA Advantage!® is: https://www.GSAAdvantage.gov.

Multiple Award Schedule (MAS) Large Categories / Subcategories offered:

Professional Services / Marketing and Public Relations FSC Group: Professional Services Category

FSC Class: T006, R701, R708, R422

CONTRACT NUMBER: 47QRAA18D00DV

Contract Period: August 10, 2018 – August 9, 2028

McNeely Pigott & Fox Public Relations, LLC 611 Commerce Street, Suite 3000

Nashville, TN 37203-3742 Telephone: (615) 259-4000

Fax: (615) 259-4040 www.mpf.com

Contract Administrator: Chad Raphael craphael@mpf.com

Business Size / Status: Small, Woman Owned, Woman Owned Small Business (WOSB)

For more information on ordering go to the following website: https://www.gsa.gov/schedules.

Pricelist current as of Modification #PO-0009 effective August 10, 2023 Prices shown herein are NET (discount deducted) https://www.gsaadvantage.gov/ http://www.mpf.com/ mailto:craphael@mpf.com https://www.gsa.gov/schedules

47QRAA18D00DV Page i

TABLE OF CONTENTS

CUSTOMER INFORMATION

CONTRACT OVERVIEW

CONTRACT ADMINISTRATOR

ORDERING, MARKETING AND TECHNICAL POINT OF CONTACT

CONTRACT USE

CAPABILITIES STATEMENT

CONTRACT SCOPE

HOURLY RATES FOR SERVICES

OTHER DIRECT COSTS (odcs)

LABOR CATEGORY DESCRIPTIONS

47QRAA18D00DV Page 1

CUSTOMER INFORMATION

1a. Table of Awarded Special Item Numbers (SINs) with appropriate cross-reference to item descriptions and awarded prices(s):

SINs Recovery SIN Title

512110 512110RC Video/Film Production 541613 541613RC Marketing Consulting Services 541810 541810RC Advertising Services 541810ODC 541810ODCRC Other Direct Costs for Marketing and Public

Relations Services 541820 541820RC Public Relations Services 541910 541910RC Market Research and Analysis OLM OLMRC Order-Level Materials (OLM’s)

Our GSA MAS Contract can also support state and local agencies under the following programs:

• Disaster Recovery Purchasing Program (Section 833 of the National Defense Authorization Act) – allows state and local governments to purchase products and services to facilitate recovery from a major disaster.

This includes advance and pre-positioning in preparation for a disaster.

• Federal Grants During Public Health Emergencies (Section 319 of Public Health and Services Act)

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. Those contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply: Please see our rates beginning on Page #12 1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item: Please refer to Page #7

2. Maximum order:

SINs Maximum Order 512110 $1,000,000 541613 $1,000,000 541810 $1,000,000

541810ODC $1,000,000

541820 $1,000,000 541910 $1,000,000

OLM $250,000

3. Minimum order: $100

4. Geographic coverage (delivery area): Domestic Only including all U.S. Territories

5. Point(s) of production (city, county, and State or foreign country): McNeely Pigott & Fox Public Relations, LLC 611 Commerce Street, Suite 3000 Nashville, TN 37203

6. Discount from list prices or statement of net price: Government Net Prices (discounts already deducted.)

47QRAA18D00DV Page 2

7. Quantity discounts: 1% Volume Discount for orders over $250,000 (This discount does not apply to ODCs and OLMs)

8. Prompt payment terms. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions: Net 30 days

9. Foreign items (list items by country of origin): Not Applicable

10a. Time of delivery: To Be Determined at the Task Order level

10b. Expedited Delivery. Items available for expedited delivery are noted in this price list: Contact Contractor

10c. Overnight and 2-day delivery: Contact Contractor

10d. Urgent Requirements: Contact Contractor

11. F.O.B. point(s): Destination

12a. Ordering address(es): Same as Contractor

12b. Ordering procedures: See Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment address(es): Same as Contractor

14. Warranty provision: Not Applicable

15. Export packing charges, if applicable: Not Applicable

16. Terms and conditions of rental, maintenance, and repair (if applicable): Not Applicable

17. Terms and conditions of installation (if applicable): Not Applicable

18a. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable): Not Applicable

18b. Terms and conditions for any other services (if applicable): Not Applicable

19. List of service and distribution points (if applicable): Not Applicable

20. List of participating dealers (if applicable): Not Applicable

21. Preventive maintenance (if applicable): Not Applicable

22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants): Not Applicable

22b. If applicable, indicate that Section 508 compliance information is available for the information and communications technology (ICT) products and services offered and show where full details can be found (e.g., Contractor’s website or other location). ICT accessibility

47QRAA18D00DV Page 3 standards can be found at https://www.section508.gov/. Not Applicable

23. Unique Entity Identifier (UEI) number: MJ5RCYU7VTZ5

24. Notification regarding registration in System for Award Management (SAM) database.

Contractor registered and active in SAM https://www.section508.gov/

47QRAA18D00DV Page 4

CONTRACT OVERVIEW

GSA awarded McNeely Pigott & Fox Public Relations, LLC (MP&F) a GSA Federal Acquisition Schedule contract for the Multiple Award Schedule (MAS), Contract Number 47QRAA18D00DV. MP&F’s MAS contract was awarded on August 10, 2018. The contract allows for the placement of Firm Fixed Price or Time and Materials task orders using the labor categories and ceiling rates defined in the contract.

CONTRACT ADMINISTRATOR

Chad Raphael McNeely Pigott & Fox Public Relations, LLC 611 Commerce Street, Suite 3000 Nashville, TN 37203 Telephone: (615) 259-4000 Fax Number: (615) 259-4040 Email: craphael@mpf.com

ORDERING, MARKETING AND TECHNICAL POINT OF CONTACT

Chad Raphael McNeely Pigott & Fox Public Relations, LLC 611 Commerce Street, Suite 3000 Nashville, TN 37203 Telephone: (615) 259-4000 Fax Number: (615) 259-4040 Email: craphael@mpf.com

CONTRACT USE

This contract is available for use by all federal government agencies, as a source for Multiple Award Schedule, specifically Marketing and Public Relations services. Executive agencies, other Federal agencies, mixed-ownership Government corporations, and the District of Columbia; government contractors authorized in writing by a Federal agency pursuant to 48 CFR 51.1; and other activities and organizations authorized by statute or regulation to use GSA as a source of supply may use this contract. Additionally, contractors are encouraged to accept orders received from activities within the Executive Branch of the Federal Government.

CAPABILITIES STATEMENT

Since it was founded by Mark McNeely in 1987, McNeely Pigott & Fox has grown to become one of the largest independent public relations firms in the Southeast and has established itself among the top tier of the nation’s public relations firms. We have become nationally recognized for superior creativity, unfailing attention to detail and an inexhaustible work ethic.

MP&F is based in Nashville, Tenn., and has a satellite office in Washington, D.C. We provide total communications and marketing services for a diversified client mix at the local, regional and national levels.

Services offered by MP&F include:

• Strategic Planning

• Crisis Communications

• Media Relations & Training

• Government Affairs

• Social Media Consulting

• Community Relations

• Public Opinion Surveys

• Research

• Grassroots Campaigns

• Marketing

• Advertising

• Event Planning

• Graphic Design

• Web Site Design

• IT Services

• Video Production

• Editorial Services

47QRAA18D00DV Page 5

CONTRACT SCOPE

The contractor shall provide all resources including personnel, management, supplies, services, materials, equipment, facilities and transportation necessary to provide a wide range of professional services as specified in each task order.

The Special Item Numbers (SINs) available under this contract provide services across the full life cycle of a project. When task orders are placed, they must identify the SIN or SINs under which the task is being executed.

MP&F has been awarded a contract by GSA to provide services under the following SINs:

• 512110 Video / Film Production

• 541613 Integrated Marketing Services

• 541810 Advertising Services

• 541820 Public Relations Services

• 541910 Market Research and Analysis

• 541810ODC Other Direct Costs

• OLM Order Level Materials (OLMs)

Please refer to GSA e-Library for complete Special Item Number (SIN) descriptions.

https://www.gsaelibrary.gsa.gov/ElibMain/scheduleSummary.do?scheduleNumber=MAS

47QRAA18D00DV Page 6

HOURLY RATES FOR SERVICES

SIN Labor Category Title

GSA

Price

(w/IFF)

Customer or Contractor Site

1 512110, 541613, 541810, 541820, 541910 Partner/Principal $269.77 Both

2 512110, 541613, 541810, 541820, 541910 Sr. Vice President $226.95 Both

3 512110, 541613, 541810, 541820, 541910 Vice President $205.54 Both

4 512110, 541613, 541810, 541820, 541910 Director $179.85 Both

5 512110, 541613, 541810, 541820, 541910 Senior Account Supervisor $179.85 Both

6 512110, 541613, 541810, 541820, 541910 Account Supervisor $158.44 Both

7 512110, 541613, 541810, 541820, 541910 Senior Account Executive $141.31 Both

8 512110, 541613, 541810, 541820, 541910 Account Executive $107.05 Both

9 512110, 541613, 541810, 541820, 541910 Assistant Account Executive $81.36 Both

10 512110, 541613, 541810, 541820, 541910 Staff Associate $55.67 Both

11 512110, 541613, 541810, 541820, 541910 Intern $29.97 Both

12 512110, 541613, 541810, 541820, 541910 Proofreader $55.67 Both

13 512110, 541613, 541810, 541820, 541910 Information Services Director $141.31 Both

14 512110, 541613, 541810, 541820, 541910 Art Director $141.31 Both

15 512110, 541613, 541810, 541820, 541910 Senior Graphic Designer $141.31 Both

16 512110, 541613, 541810, 541820, 541910 Graphic Designer $89.92 Both

17 512110, 541613, 541810, 541820, 541910 Other Support Staff $47.10 Both

47QRAA18D00DV Page 7

OTHER DIRECT COSTS (ODCS)

ODC UNIT OF

ISSUE

CEILING

RATE

(including IFF)

News Release Each $ 1,458.89

Promotional Items (wristbands, t-shirts, etc.) Each $ 14,091.45

Media Buy: Advertising Media Time (POP 5 yrs) Each $ 12,090,680.10

Media Buy: Advertising Media Placement (POP 5 yrs) Each $ 1,137,946.36

Production (Pre-Production & Post-Production) (POP 5 yrs) Each $ 740,554.16

Communications (Includes mailings, e-newsletters, brochures, postcards, posters, booklets) (POP 5 yrs) Each $ 560,705.29

Materials (mockups, storage, fulfillment, etc.) (POP 5 yrs) Each $ 1,258,942.07

Vendors (event rental, photography, inbound marketing tool, translation, etc.) (POP 5 yrs) Each $ 978,589.42

Admin (shipping, copies, faxes, long distance & postage) (POP 5 yrs) Each $ 201,007.56

Surveys (Markey Research & Survey Implementation) Each $ 29,108.13

47QRAA18D00DV Page 8

LABOR CATEGORY DESCRIPTIONS

Experience Substitutions:

High School Diploma + 2 years additional experience Equals Associates Degree High School Diploma + 4 years additional experience Equals Bachelors Degree Associates Degree + 2 years additional experience Equals Bachelors Degree Bachelors Degree + 2 years additional experience Equals Masters Degree Masters Degree + 3 years additional experience Equals PhD

Education Substitutions:

A Ph.D. may be substituted for 3 years of required experience with a Masters Degree or 5 years with a Bachelors Degree.

A Masters Degree may be substituted for 2 years of required experience with a Bachelors Degree.

A Bachelors Degree may be substituted for 4 years of required experience with a High School Diploma.

An Associates Degree may be substituted for 2 years of required experience with a High School Diploma.

SIN(s) Title Minimum Education

Level

Minimum Years Of

Experience (cannot be a range)

Functional Duties/ Responsibilities:

512110, 541613, 541810, 541820, 541910

Partner/ Principal

Bachelors Degree 10

Partners/Principals oversee accounts and are responsible for making planning, personnel, financial and other decisions outside their roles as account overseers. Responsible for client satisfaction. Have more experience in areas such as journalism, public relations and/or government than other staff members. Tend to have more community and statewide contacts. Supervise various people at the Intern, Staff Associate, Assistant Account Executive, Account Executive, Senior Account Executive, Senior Account Supervisor, Vice President and Senior Vice President levels and the administrative staff.

512110, 541613, 541810, 541820, 541910

Senior Vice President

Bachelors Degree 9

Senior Vice Presidents manage client teams, mentor/coach junior staff members, and oversee committees and other administrative duties.

Tasked with thinking through new creative solutions, for internal purposes, marketing and client services, to make the company more competitive and efficient. Supervise team members at the Intern, Staff Associate, Assistant Account Executive, Account Executive, Senior Account Executive, Senior Account Supervisor, and Vice President levels.

47QRAA18D00DV Page 9

Minimum Education

Level

Minimum Years Of

Experience (cannot be a range)

Functional Duties/ Responsibilities:

512110, 541613, 541810, 541820, 541910

Vice President

Bachelors Degree 8

Vice Presidents manage client teams, mentor/coach junior staff members, and oversee committees and other administrative duties.

Tasked with thinking through new creative solutions, for internal purposes, marketing and client services, to make the company more competitive and efficient. Supervise various team members at the Intern, Staff Associate, Assistant Account Executive, Account Executive, Senior Account Executive, and Senior Account Supervisor levels.

512110, 541613, 541810, 541820, 541910

Director Bachelor’s Degree 6

Directors manage client teams, mentor/coach junior staff members, and oversee committees and other administrative duties. Tasked with thinking through new creative solutions, for internal purposes, marketing and client services, to make the company more competitive and efficient.

Supervise team members at the Intern, Staff Associate, Assistant Account Executive, Account Executive, and Senior Account Executive levels

512110, 541613, 541810, 541820, 541910

Senior Account Supervisor

Bachelors Degree 6

Senior Account Supervisors manage client teams, mentor/coach junior staff members, oversee committees and other administrative duties, and are expected to spend a significant amount of time developing new business. Senior account supervisors are tasked with thinking through new creative solutions, for internal purposes, marketing and client services, to make the company more competitive and efficient. Senior account supervisors will also actively participate in the company’s 360 evaluation process by making recommendations and suggestions as to the hiring, firing, advancement and promotion of other staff. Senior account supervisors have a college degree, have 6-plus years of industry experience, and supervise team members at the Intern, Staff Associate, Assistant Account Executive, Account Executive, and Senior Account Executive levels

47QRAA18D00DV Page 10

Minimum Education

Level

Minimum Years Of

Experience (cannot be a range)

Functional Duties/ Responsibilities:

512110, 541613, 541810, 541820, 541910

Account Supervisor

Bachelors Degree 5

Account Supervisors manage client teams, mentor/coach junior staff members, and oversee committees and other administrative duties.

Tasked with thinking through new creative solutions, for internal purposes, marketing and client services, to make the company more competitive and efficient. Supervise team members at the Intern, Staff Associate, Assistant Account Executive, Account Executive, and Senior Account Executive levels.

512110, 541613, 541810, 541820, 541910

Senior Account Executive

Bachelors Degree 4

Senior Account Executives primarily serve as team leaders managing client teams while also, at times, serving in supportive roles on other projects. SAEs are expected to be the main client contact working to grow the relationship and seeking other opportunities to meet client needs.

In this role, SAEs are instrumental in determining strategy/approaches for a variety of campaigns or projects and provide counsel on next steps. They are responsible for developing and managing budgets, as well as overseeing the workloads of team members. Supervise team members at the Intern, Staff Associate, Assistant Account Executive, and Account Executive levels.

512110, 541613, 541810, 541820, 541910

Account Executive

Bachelors Degree 3

Account Executives manage day-to-day activities of one or more accounts. Coordinate projects with the client and the designated team. Perform all traditional public relations functions including writing, pitching media, working with the art department and corresponding with clients.

Develop and maintain media relationships.

Proactively contribute ideas to projects. Work with project/team leaders to effectively complete scopes of work so that it is top-quality and within the terms of contracts/budgets. Participate in planning meetings with clients and contribute ideas to the overall strategy and ultimate client delivery.

512110, 541613, 541810, 541820, 541910

Assistant Account Executive

Bachelors Degree 2

Assistant Account Executives demonstrate all skills of a staff associate along with the following:

Greater hands-on client work, more writing, pitching, some administrative support as needed, takes on more hands-on work on behalf of clients, involved in some of their team’s interaction with the clients.

47QRAA18D00DV Page 11

Minimum Education

Level

Minimum Years Of

Experience (cannot be a range)

Functional Duties/ Responsibilities:

512110, 541613, 541810, 541820, 541910

Staff Associate

Bachelors Degree 0

Staff Associates are assigned to account teams and given a variety of assignments to acclimate to the world of public relations. Account work includes, but is not limited to, supervised writing projects, simple desktop publishing projects, supervised research, event planning and facilitation, and follow-up calling to media and others. Other duties include assisting with clerical and support work.

512110, 541613, 541810, 541820, 541910

Intern HS Diploma 0

Interns are a structured introduction to life in a public relations agency. Interns gain experience working under the supervision of MP&F staffers in writing, event planning, media pitching, social media, building media lists, working one-on-one with account staff, research, and being part of client account teams. Interns typically have no experience and either are enrolled in a post-secondary degree program or are recent post-secondary graduates.

512110, 541613, 541810, 541820, 541910

Proofreader Associates Degree 2

The Proofreader acts as quality control by proofreading all copy before and after internal revisions, before the client sees it, and after client revisions. The proofreader stays abreast of Associated Press style and individual clients’ writing style preferences.

512110, 541613, 541810, 541820, 541910

Information Services Director

Bachelors Degree 10

The Information Services Director is responsible for all computer communications, computer software, network and any information technology related items for the company. The IS Director works independently to solve network issues, keep systems and programs updated and functioning as well as safeguarding company and client data.

512110, 541613, 541810, 541820, 541910

Art Director Bachelors Degree 4

The Art Director coordinates incoming art requests and directs workflow to keep the department running smoothly. Supervises the Graphic Designers and Senior Graphic Designers, maintains graphics archives/portfolios, and handles department-related administrative tasks.

47QRAA18D00DV Page 12

Minimum Education

Level

Minimum Years Of

Experience (cannot be a range)

Functional Duties/ Responsibilities:

512110, 541613, 541810, 541820, 541910

Senior Graphic Designer

Bachelors Degree 5

Senior Graphic Designers work closely with account staff to create original collaterals. This includes evaluating a client’s existing materials and current needs, brainstorming, and estimating print costs. Senior Graphic Designers take projects from initial concept, through mockups and revision, to final production and press checks.

Cultivate positive relationships with vendors to ensure that quality materials are delivered on time and on budget. Supervise less-experienced Graphic Designers.

512110, 541613, 541810, 541820, 541910

Graphic Designer

Bachelors Degree 2

Graphic Designers work closely with account staff to create original collaterals. This includes evaluating a client’s existing materials and current needs, brainstorming, and estimating print costs.

Designers take projects from initial concept, through mockups and revision, to final production and press checks. Cultivate positive relationships with vendors to ensure that quality materials are delivered on time and on budget.

512110, 541613, 541810, 541820, 541910

Other Support Staff

Associates Degree 0

Assists with daily operations on accounts and supports more senior level staff. Working under the supervision of MP&F staffers in writing, event planning, media pitching, social media, building media lists, working one-on-one with account staff, research, and being part of client account teams.

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule (MAS) and all services provided. While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and / or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.