36C25523Q0285.pdf

Sources Sought Notice

*= Required Field Sources Sought Notice

SUBJECT* Broadcasting KSNT, EK

GENERAL INFORMATION

CONTRACTING OFFICE’S ZIP CODE* 66048

SOLICITATION NUMBER* 36C25523Q0285

RESPONSE DATE/TIME/ZONE 04-05-2023 10:00A CENTRAL TIME, CHICAGO, USA

ARCHIVE 60 DAYS AFTER THE RESPONSE DATE

RECOVERY ACT FUNDS N

SET-ASIDE

PRODUCT SERVICE CODE* R708

NAICS CODE* 516120

CONTRACTING OFFICE ADDRESS Department of Veterans Affairs

Network Contracting Office (NCO) 15 3450 S 4th Street Trafficway

Leavenworth KS 66048

POINT OF CONTACT*

Contract Specialist Shannon Taylor shannon.taylor@va.gov 913-946-1983

PLACE OF PERFORMANCE

ADDRESS Colmery-O'Neil VA Medical Center 2200 Gage Blvd Topeka, KS 66622

ADDITIONAL INFORMATION

AGENCY’S URL

URL DESCRIPTION

AGENCY CONTACT’S EMAIL ADDRESS

EMAIL DESCRIPTION

DESCRIPTION

This is a SOURCES SOUGHT announcement only. It is neither a solicitation announcement nor a request for proposal or quote and does no obligate the Government to award a contract. Requests for a solicitation will not receive a response. Responses to this Sources Sought must be in writing. The purpose of this Sources Sought Announcement is for market research to make appropriate acquisition decisions and to gain knowledge of potential qualified businesses.

Responses to this notice shall include:

1. Company Name

2. Address

3. Point of Contact

4. Phone, Fax, and Email

5. DUNS number

6. Must provide a capability statement that addresses the organizations qualifications and ability to perform the work in the Statement of Requirements.

See Attached:

1. Statement of Requirements

Please respond if you can.

All responses due by 10:00 am CST, Wednesday April 5, 2023

Shannon Taylor

Contract Specialist shannon.taylor@va.gov

913-946-1983

Network Contracting Office 15

See attached documents: Statement of Requirements, Grey Market.

VA Eastern Kansas Health Care System Communications/Public Affairs Office

Statement of Work

12-Month Sport Events Television Ads

Title of project: VA Eastern Kansas Sport Event Television Ad Campaign

Authority for the project. The Public Affairs Director of VA Eastern Kansas Health Care System develops and authorizes communications in support of reaching veterans with VA health care across the catchment area. The Public Affairs Fund Control Point has sufficient funding to perpetuate this contract.

Background and Purpose. VAEKHCS is requesting purchase of marketing commercial advertisements to communicate across the catchment area for the Eastern Kansas district via vendor’s sports’ network. The ad campaign will cover all the VA clinic market areas targeted to potentially increase the number of veterans enrolling in VA health care and/or participating in VA health care in Eastern Kansas and Northwest Missouri.

The advertisements are :15 seconds each and will be played several times each month for a 12 month period. These ads will market to veterans that they may be eligible for VA health care. Within the wider audience of viewers will be those veterans who fall under the new eligibility guidelines of the PACT Act, which Congress passed in August 2022.

VA Eastern Kansas Health Care catchment area covers 37 counties, 20,000 square miles. We have 2 medical centers, and 8 outpatient clinics, as identified in the map below.

Coverage. Vendor will be able to provide television advertisement coverage for the counties we serve where there are veteran households.

Their television stations are located such that their DESIGNATED MARKET AREA (DMA) coverage will be able to reach viewers/veterans in many counties VAEKHCS serves.

Designated Market Area (DMA) for the ad campaign has a population of approximately 406,632 and 173,370 television households, as reported by Nielsen Media.

The Topeka DMA is comprised of 17 counties with four large population centers including Topeka, Manhattan, Emporia, and Junction City.

There is a large rural footprint in the market where agriculture and farming play a big role in the region’s economic landscape.

Cable/ADS penetration in the market is estimated to be 84% (50% wired and 34% ADS.) Northeast Kansas is home to the State Capital (Topeka), Big Red

One (1st US Infantry Division/Fort Riley), and the National Bio and Agro-defense Facility (NBAF in Manhattan).

State government, education, health care and manufacturing drives the economic engine for the region.

Scope and Methodology. VAEKHCS has data showing there are more than 41,000 veterans in our catchment area that are eligible for VA health care but are not enrolled in health care at this time. Television is a medium that is universally used by all sectors of the population in Kansas. In addition, sporting events are widely watched, and teams supported by individuals as well as such events having entertainment value. The use of ads during sporting events to reach veterans eligible for VA healthcare makes marketing and costing sense. Kansans of all ages, genders, locations, education are not factors in this campaign as sporting events are watched by all sectors.

These ads will reach 406,632 viewers. Kansas’ veteran population in the EKHCS catchment area is 10.1% of the total population. That means that at least 41,006 veterans may see the ads over the campaign period. Viewers may be veterans themselves and families or friends who may urge the veteran to apply for VA health care or rea-apply per the PACT Act. Viewers will reside in all zip codes within the network area covered by the vendor, which also covers much of the VA EKHCS catchment area.

Tasks and Associated Deliverables. The Vendor will develop short television ads using agency information, approved public photos and language. These ads will be :15 seconds to air during sporting events as outlined here.

The ads will be aired approximately 20 times each month, over a 12-month period.

Viewers estimated to be reached during the campaign are 406,000 viewers, of which 41,006 are veterans. Due to multiple airings of the ad, it is assumed that many veterans will view the ads more than one time.

Ads will run year-round, with each ad visible in at least 237 actual sporting events.

Events include the following: NFL games (Pre/Regular/Post season, including three Chiefs games, Nascar/NHRA races, Major League Baseball regular and post season games, Major League Baseball World Series game (1), college football games, college basketball games, Major League Soccer games, professional boxing events, fishing, horseracing, Professional Bowling, Football Spring League Games, dog shows.

VA EKHCS will receive a minimum of 237 sport event ads to market VA health care and new eligibility under the PACT Act.

Vendor shall furnish all necessary labor, supplies, and equipment to provide :15 second television advertisements for VA Eastern Kansas Healthcare System Enrollment Campaign 2023-4. The advertisement campaign will be in accordance with specification and requirements herein for a 12-month period from award date.

Requirements.

Advertisement Deliverables:

The vendor shall provide a brand name or equal to level of service with the following specifications and requirements that are equal to or similar:

Up to 15 second television advertisement

Set to not skip 12-month campaign length

Specifications: The vendor must have their advertisement campaign measured by number of sporting events and number of times the ad plays and replays during those events. All services provided are at brand name or equal to level.

The following advertisements will be developed and aired on network during every sporting event over the course of the contract year.

Year Reach Event Type Description Qty

408,000

Sport Event Ads

:15 second television ad to market VA health care/PACT Act information 178

2024 408,000 Sport Event Ads

:15 second television ad to market VA health care/PACT Act information 59

Total 232

Reporting requirements: Vendor will report monthly over 12-month campaign on the following:

Time ad was aired Date ad was aired Sporting/news event during which ad was aired Estimated viewers watching event