2023 FMLFPP Turnkey Narrative Form_Compliant.docx

Farmers Market and Local Food Promotion Program 2023 Turnkey Marketing and Promotion Project Narrative Form and instructions This form is mandatory for all Turnkey Marketing and Promotion applications. Turnkey applications do NOT require the completion of the FMLFPP Narrative Form. Thoroughly review the applicable Farmers Market Promotion Program (FMPP) or Local Food Promotion Program (LFPP) Request for Applications (RFA) before completing this form. This form must be converted to PDF and attached to the application package within Grants.gov.

1. Applicant Organization Must match box 8 of the SF-424.

Name:

Email:

Phone:

Fax:

Mailing Address:

2. Authorized Organization Representative (AOR) This person is responsible for signing any documentation should the grant be awarded. Must match box 21 of the SF-424.

Name:

Email:

Phone:

Fax:

Mailing Address: ☐ Check if same as above

3. Project Coordinator or Director (PC/PD) This cannot be the same person listed as the AOR.

Name:

Email:

Phone:

Fax:

Mailing Address: ☐ Check if same as above

4. Applicant Entity Type OMB No. 0581‐0240 Select each applicable entity type as defined in Section 3.1 of the RFA. If your organization is a State Agency Regional Farmers Market Authority, you must provide the regulatory statute(s) that identify your agency as that entity type.

☐ Agricultural Business or Cooperatives ☐ Community Supported Agriculture (CSA) Network or Association ☐ Economic Development Corporation ☐ Food Council ☐ Local Government ☐ Nonprofit Corporation ☐ Producer Network or Association ☐ Public Benefit Corporation ☐ Regional Farmers Market Authority ☐ State Agency Regional Farmers Market Authority (Indicate Regulation Below):

☐ Tribal Government ☐ Other (Specify Below):

5. Project Activity Category Identify all the activity categories that fit your project. The Marketing and Promotion box should be checked for all Turnkey projects.

☐ Aggregation ☐ Agritourism ☐ Farm to Institution ☐ Farmer Recruitment and Retention þ Marketing and Promotion ☐ Organic ☐ Season Extension ☐ Training and Education ☐ Transportation and Distribution ☐ Value-added Production

6. Project Title (Provide a descriptive title. Must match box 15 of the SF-424.):

7. Grant Application Project Type (Described in Section 1.3 of the RFA)

FMPP:

☐ FMPP Turnkey Marketing and Promotion

LFPP:

☐ LFPP Turnkey Marketing and Promotion

8. Requested Funds Insert the total amount ($) of Federal funds requested. This must match the total amount requested on Line 18a. Estimated Federal Funding of the SF-424.

9. Matching Funds Applicant must provide a 25% match on the total Federal portion of the grant. This must match the total amount requested on Line 18b Applicant Funding of the SF-424. See Section 4.1 of the RFA for more information.

10. Does the proposal address the low income, low access Priority Area as described in Section 1.4 of the RFA?

See instructions on how to determine priority eligibility at Qualifying for Priority Consideration at the end of this form.

☐ Yes ☐ No

11. Project Implementation Physical Address Enter up to three addresses where this project will be implemented. If you are requesting consideration as a priority area, enter the Food Access Research Atlas Low Income/Low Access (LI/LA) Census Tract number. For detailed instructions, see Qualifying for Priority Consideration at the end of this form.

Executive Summary In 250 words or less, briefly describe the project’s purpose; activities to be performed, deliverables and expected outcomes; intended beneficiaries; including subrecipients, key partners and collaborators (when applicable); and any other pertinent information. This summary will be made available to the public.

Technical Merit Work Plan Describe the activities and timeline associated with each project objective selected for the turnkey project. The Turnkey project work plan includes five (5) prescribed objectives. There is flexibility in specific activities, budget, timeline and staffing for each objective. Fill out the table below to include the following information:

A list and description of each planned activity, anticipated date of completion; resource required; milestone(s) for assessing progress and success; and who is responsible for completing the activity, including collaborative arrangements or subcontractors.

Reminder that the project must specifically benefit farm and ranch operations serving local markets, and must benefit more than one agricultural producer, vendor, or individual. To qualify for this Turnkey application, you must work on at least 3 of the objectives in the chart below. For those you will NOT be doing, please mark N/A in the second column for that objective.

Objective:

Include the objective this activity will be tied to List and describe each planned activity:

Include the scope of work and how it relates to the project objectives

For completion of each activity Milestones:

For assessing progress and success of each activity Who will do the work?

Include collaborative arrangements or subcontractors

Refrigerator equipment Milestone 1: Complete XX assessment

Milestone 2: Initiate XX equipment purchases ABC Best Contracting Service

XYZ Company’s Executive Director

Identify and analyze new/improved market opportunities

Develop/revise a marketing plan

Design/purchase marketing and promotion media

Implement a marketing plan

Evaluate marketing and promotion activities

Have you received a past FMPP or LFPP grant award?

☐ Yes ☐ No Have you submitted this project to another Federal grant program?

☐ Yes ☐ No Are you a current Regional Food System Partnership (RFSP) recipient?

☐ Yes ☐ No If yes to the above questions, please provide the information below. Provide AMS agreement number for grants received in the past 5 years. Describe how the project is/was different from previous grants or how it supplements the proposed activities; and the results of the current project (if applicable). Include lessons learned, what can be improved, and how these lessons and improvements will be incorporated into this application to meet program goals effectively and successfully.

Program Name, Type of Grant (if applicable) and/or AMS Grant Agreement (if applicable) Description

Achievability This section includes the outcome indicator evaluation plan.

Outcome Indicators Complete all applicable project Outcomes and Indicators with baseline and/or estimated realistic target numbers. If an outcome indicator does not apply, check N/A (Not Applicable). For additional information on how to collect data for these outcomes and indicators, refer to the Performance Measures Data Collection Guide.

Outcome 1: Develop Business Plans and Feasibility Studies

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Outcome 2: Develop the Market for Local/Regional Agricultural Products

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Outcome 3: Increase Viability of Local/Regional Producers and Processors

Outcome 4: Increase Consumption and Consumer Purchasing of Local/Regional Agricultural Products

Expertise and Partners Key Staff (Applicant Personnel and External Partner/Collaborators) List key staff, including applicant personnel and external project partners and collaborators (see section 3.2 in the RFA for definitions) that comprise the Project Team, their role, their relevant experience, and past successes in developing and operating projects similar to those to be conducted under this project. Applicant must include Letters of Commitment from Partner and Collaborator Organizations to support the information (see section 5.2.7 in the RFA).

Key staff Name and Title

Project Management Plan Describe your management plan for coordination, communication, and data sharing and reporting among members of the Project Team and stakeholder groups, including both internal applicant personnel and external partners and collaborators.

Fiscal Plan and Resources Please complete the Budget and Justification below and ensure that you have included Critical Resources and Infrastructure letters to support the application information (see section 5.2.8 in the RFA). You must fill the SF-424 A Budget Information Non – Construction Programs Form along with this section Budget and Justification The budget must show the total cost for the project and describe how category costs listed in the budget are derived. The budget justification must provide enough detail for reviewers to easily understand how costs were determined and how they relate to the Project Objectives and Expected Outcomes. The budget must show a relationship between work planned and performed to the costs incurred.

Refer to RFA Section 4.4 Allowable and Unallowable Costs and Activities for more information on allowable and unallowable expenses.

Budget Summary

applicant and 3rd parties

Personnel

Fringe benefits

Travel

Supplies

Contractual

Other (specify)

Direct costs subtotal

Indirect costs

Total budget (direct + indirect)

Personnel List each person who has a substantive role in the project and the amount of the request and/ or the value of his or her match. Personnel costs should be reasonable for the services rendered, conform to the established written policy of your organization, and consistently applied to both Federal and non-Federal activities.

(# of hours OR

% FTE)

Year 1: $ Year 2: $

In-Kind: ☐

Year 1: $

Year 1: $

Personnel subtotals: $ $ Fringe Benefits Provide the fringe benefit rates for each of the project’s salaried employees listed above. The costs of fringe benefits should be reasonable and in line with established policies of your organization.

Fringe benefits subtotals: $ $ Travel Explain the purpose for each Trip Request. Please note that travel costs are limited to those allowed by formal organizational policy; in the case of air travel, project participants must use the lowest reasonable commercial airfares. For recipient organizations that have no formal travel policy and for-profit recipients, allowable travel costs may not exceed those established by the Federal Travel Regulations, issued by GSA, including the maximum per diem and subsistence rates prescribed in those regulations. This information is available at http://www.gsa.gov.

(airfare, car rental, hotel, meals, mileage, etc.)

Unit of measure (days, nights, miles)

Travel subtotals: $ $ ☐ By checking this box, I affirm that my organization’s established travel policies will be adhered to when completing the above-mentioned trips in accordance with 2 CFR 200.474 or 48 CFR subpart 31.2, as applicable.

Supplies List the materials, supplies, and fabricated parts costing less than $5,000 per unit and describe how they will support the purpose and goal of the proposal.

Supplies subtotal: $ $ Contractual The Contractual section includes contractual, consultant, and subaward agreements that are part of the completion of the project. A subaward is an award provided by the non –federal entity to a subrecipient for the subrecipient to carry out part of a Federal award received by the non-federal entity. Contractual/consultant costs are expenses associated with purchasing goods and/or procuring services performed by an individual or organization other than the applicant in the form of a procurement relationship. If there is more than one contractor or consultant or subaward, each must be described separately.

☐ Contract ☐ Subaward

In-Kind: ☐

In-Kind: ☐

Contractual subtotal: $ $ ☐ By checking this box, I affirm that my organization followed the same policies and procedures used for procurements from non-federal sources, which reflect applicable State and local laws and regulations and conform to the Federal laws and standards identified in 2 CFR §200.317 through §200.327, as applicable. If the contractor(s)/consultant(s) is/are not already selected, I affirm that my organization will follow the same requirements.

Other Include any expenses not covered in any of the previous budget categories. Be sure to break down costs into cost/unit. Expenses in this section include, but are not limited to, meetings and conferences, communications, rental expenses, advertisements, publication costs, and data collection.

Match Type

Other subtotal: $ $ Indirect Indirect costs (also known as “facilities and administrative costs”—defined at 2 CFR §200.1) represent the expenses of doing business that are not readily identified with a particular grant, contract, or project function or activity, but are necessary for the general operation of the organization and the conduct of activities it performs. For the indirect cost formula and additional information, refer to Section 4.2 of the RFA.

Qualifying for Priority Consideration Food Access Research Atlas (Atlas) http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx Once you enter the Atlas, check one of the four the map layer(s) that applies to the proposal’s targeted community.

Zoom in on the map to identify your community. Clicking on your targeted area will produce the census tract and additional information about the locale. In the example below, the dark green area qualifies as low income and low access, and the census tract would be 35047957600.

Equal Opportunity Statement USDA is an equal opportunity provider, employer, and lender.

Paperwork Burden Statement According to the Paperwork Reduction Act of 1995 (44 U.S.C. 3501), an agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a valid OMB control number. The valid OMB control number for this information collection is 0581-0240.The time required to complete this information collection is estimated to average 4 hours per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information.

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