The University of South Carolina (USC) was awarded a $447,000 Project Grant from the National Institute on Minority Health and Health Disparities (NIMHD) under the Minority Health and Health Disparities Research program (CFDA 93.307). The award will fund a research study to evaluate the effectiveness of culturally targeted anti-smoking messages for high-risk Asian American ethnic subgroups, including Korean, Vietnamese, and Filipino Americans. The study will assess the acceptability of these messages through in-depth interviews (Aim 1) and examine the comparative effectiveness of deep structure (reflecting cultural values) and surface structure (featuring ethnic models) targeting strategies through an online experiment (Aim 2). This innovative research aims to inform more effective tobacco control interventions to promote health equity among diverse Asian American populations.
Generated 3/4/25, 2:32 AM