This federal Project Grant award of $479,931.25, provided by the U.S. Department of Agriculture's Agricultural Marketing Service under the Federal-State Marketing Improvement Program (CFDA 10.156), supports the Texas Department of Agriculture's efforts to boost the consumption of products made in Texas. The key initiatives include: Researching and compiling a list of 50 potential new retail contacts, strengthening existing retail relationships through buyer meetings and on-site educational campaigns featuring Go Texan partners, sampling products, and launching a comprehensive digital and print advertising campaign. These activities aim to familiarize Texans with the Go Texan mark and increase sales for Go Texan partners, who are the primary beneficiaries. The project also benefits Texas consumers by empowering them to make more informed purchasing decisions, and retailers across the state by providing access to locally sourced products. The award period is from Sep 30, 2024 to Sep 29, 2027.
Mod # | Description | Reason For Modification | Federal Obligation (Click to sort descending) | Date (Click to sort ascending) |
|---|---|---|---|---|
| Not listed | $239.3k | 9/12/24 |