The Department of Commerce Economic Development Administration (EDA) awarded a $2.2 million Project Grant to the Arizona Office of Tourism under the Economic Adjustment Assistance (EAA) program. The grant will fund the design and implementation of a multi-dimensional marketing campaign to help Arizona recover from record declines in tourism due to the COVID-19 pandemic. Specifically, the campaign aims to create over 100,000 jobs by developing targeted marketing strategies, assisting rural areas and tribes with sustainable tourism programs, and attracting meetings and conventions to the state. The four-part project seeks to help Arizona regain billions of dollars in lost tourism revenue and over $400 million in state tax revenue through job growth spurred by renewed travel and tourism activity. The award was issued on September 29, 2021 to support these services through Phoenix, Arizona.
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