The Florida Tourism Industry Marketing Corporation Inc., doing business as Visit Florida, received a $14.85 million project grant award from the Department of Commerce's Economic Development Administration on December 8, 2021. The funding will support Visit Florida's efforts to market, develop tourism infrastructure, and strengthen the tourism workforce as part of the EDA's $750 million American Rescue Plan Travel, Tourism & Outdoor Recreation program.
Specifically, Visit Florida will use the grant to rejuvenate safe leisure, business, and international travel in Florida through various marketing, infrastructure, and workforce development initiatives. The award falls under the EDA's Economic Adjustment Assistance program, which provides technical and public infrastructure assistance to regions facing adverse economic changes, such as those resulting from the COVID-19 pandemic's impact on the travel and tourism industry.
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